Hogaru was founded by Gonzalo Ucar, Juan Sebastián Cadavid in 2015.

Who are Hogaru's investors?

Hogaru's investors include TheVentureCity, Y Combinator, 10X Capital, 3DM SAS, Sam Altman, Wayra.

Where is Hogaru headquartered?

Hogaru is headquartered in Bogotá, CO.

Hogaru

YC W17

Bogotá, CO · Founded 2015 · 746 employees · 6 known investors

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Hogaru is a cleaning services platform that connects trained professionals with residential and commercial clients in Colombia. The platform also offers formal employment affiliation services for domestic workers, including payroll and social security management.

B2B Marketplaces Consumer Marketplaces Marketplace Home ServicesColombiaLatin AmericaPartly Remote

Founders & leadership· Y Combinator alumni (W17)

Hogaru was founded in 2015 by Gonzalo Ucar and Juan Sebastián Cadavid.

Gonzalo Ucar Co-founder · Member Board Of DirectorsGonzalo Ucar is co-founder and COO of Hogaru, a cleaning services platform operating in Colombia that employs cleaners and provides payroll and social security management for domestic workers. He built the company's operations infrastructure and led the operations team.

Juan Sebastián Cadavid Co-founder · Chief Executive OfficerHe joined after a stint as senior product manager at Rappi, and previously founded Grou S.A.S. and Simplonomy S.A.S. while teaching social entrepreneurship at the Colegio de Estudios Superiores de Administración. Earlier in his career he worked as a senior consultant in Ernst & Young's Latin America financial services advisory practice and held engineering and operations roles at Estudios Técnicos S.A. and Esinco S.A.

Matteo CeraCEOformer

Oscar Pena

Investors · 6

TheVentureCitylisted by TheVentureCityMiami · $1M – $4M

How we know: TheVentureCity's portfolio page · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

10X CapitalreportedNew York

How we know: Y Combinator's founder network · Not right? Tell us

3DM SASreported

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Sam Altmanreported

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WayrareportedMadrid · $54K – $5.4M

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 6

Cleanster (1)Cleanster is an on-demand platform for booking vetted cleaners or managing existing cleaners, with services covering short-term rentals, apartments, offices, and homes. It serves property managers, homeowners, and short-term rental hosts across North America and the UK.

HomeBreezeHomeBreeze is a platform that allows homeowners to obtain HVAC heat pump quotes by uploading photos, which AI analyzes to create accurate project scopes and identify available rebates and tax credits. The service connects homeowners with vetted local contractors for competitive bidding.

MisoMiso operates a home services marketplace platform that connects customers with service providers for tasks including housekeeping and moving services. The company serves the Korean consumer market and has achieved significant scale with over 10 million cumulative orders.

UpfrontUpfront connects homeowners with local service professionals for home projects through a text-based platform, using AI to match them with vetted contractors in their area.

Broccoli AIBroccoli AI provides AI agents that automate customer-facing and operational tasks for home service contractors like plumbing and HVAC companies, including phone answering, job scheduling, lead follow-up, and technician dispatch.

CraftworkCraftwork provides a digital platform for residential and commercial painting projects, offering same-day quotes, scheduling, and communication tools. The company serves homeowners seeking transparent pricing and quality home service.

Companies working in the same space as Hogaru.

Legal entities · 1

corporate structure

Hogaru, Inc.

Frequently asked questions

What does Hogaru do?: Hogaru is a cleaning services platform that connects trained professionals with residential and commercial clients in Colombia. The platform also offers formal employment affiliation services for domestic workers, including payroll and social security management.
Who founded Hogaru?: Hogaru was founded by Gonzalo Ucar, Juan Sebastián Cadavid in 2015.
Who are Hogaru's investors?: Hogaru's investors include TheVentureCity, Y Combinator, 10X Capital, 3DM SAS, Sam Altman, Wayra.
Where is Hogaru headquartered?: Hogaru is headquartered in Bogotá, CO.