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Hogaru

YC W17

Bogotá, CO · Founded 2015 · 746 employees · 6 known investors

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Hogaru is a tech-enabled home services company in Latin America that provides professional cleaning and maintenance to homes and micro businesses. Unlike marketplaces, it directly employs its cleaners to improve retention and service quality.

B2B MarketplacesConsumerMarketplacesSaaSMarketplaceHome ServicesColombiaLatin AmericaPartly Remote

Founders & leadership· Y Combinator alumni (W17)

Hogaru was founded in 2015 by Gonzalo Ucar and Juan Sebastián Cadavid.

GUGonzalo Ucar
Gonzalo UcarCo-founder · Member Board Of DirectorsGonzalo Ucar is co-founder and COO of Hogaru, a cleaning services platform operating in Colombia that employs cleaners and provides payroll and social security management for domestic workers. He built the company's operations infrastructure and led the operations team.
JS
Juan Sebastián CadavidCo-founder · Chief Executive OfficerHe joined after a stint as senior product manager at Rappi, and previously founded Grou S.A.S. and Simplonomy S.A.S. while teaching social entrepreneurship at the Colegio de Estudios Superiores de Administración. Earlier in his career he worked as a senior consultant in Ernst & Young's Latin America financial services advisory practice and held engineering and operations roles at Estudios Técnicos S.A. and Esinco S.A.
MC
Matteo CeraCEOformer
OP
Oscar Pena

Investors · 6

TheVentureCitylisted by TheVentureCityMiami · $1M – $4M

How we know: TheVentureCity's portfolio page · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

10X CapitalreportedNew York

How we know: Y Combinator's founder network · Not right? Tell us

3DM SASreported

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Sam Altmanreported

How we know: Y Combinator's founder network · Not right? Tell us

WayrareportedMadrid · $54K – $5.4M

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 6

Cleanster (1)Cleanster is an on-demand platform for booking vetted cleaners or managing existing cleaners, with services covering short-term rentals, apartments, offices, and homes. It serves property managers, homeowners, and short-term rental hosts across North America and the UK.
HomeBreezeHomeBreeze is a platform that allows homeowners to obtain HVAC heat pump quotes by uploading photos, which AI analyzes to create accurate project scopes and identify available rebates and tax credits. The service connects homeowners with vetted local contractors for competitive bidding.
MisoMiso operates an online marketplace for booking home and lifestyle services—ranging from cleaning and moving to interior remodeling and lessons—making service booking comparable to buying products online. It serves households, having fulfilled over $1.5 billion in transactions across more than 1.5 million households.
UpfrontUpfront connects homeowners with local service professionals for home projects through a text-based platform, using AI to match them with vetted contractors in their area.
Broccoli AIBroccoli AI provides AI agents that automate customer-facing and operational tasks for home service contractors like plumbing and HVAC companies, including phone answering, job scheduling, lead follow-up, and technician dispatch.
CraftworkCraftwork provides a digital platform for residential and commercial painting projects, offering same-day quotes, scheduling, and communication tools. The company serves homeowners seeking transparent pricing and quality home service.

Companies working in the same space as Hogaru.

Legal entities · 1

corporate structure
Hogaru, Inc.

Frequently asked questions

What does Hogaru do?
Hogaru is a tech-enabled home services company in Latin America that provides professional cleaning and maintenance to homes and micro businesses. Unlike marketplaces, it directly employs its cleaners to improve retention and service quality.
Who founded Hogaru?
Hogaru was founded by Gonzalo Ucar, Juan Sebastián Cadavid in 2015.
Who are Hogaru's investors?
Hogaru's investors include TheVentureCity, Y Combinator, 10X Capital, 3DM SAS, Sam Altman, Wayra.
Where is Hogaru headquartered?
Hogaru is headquartered in Bogotá, CO.