Heyjobs

Market position

HeyJobs competes with established job boards and recruitment marketplaces including Indeed, Totaljobs, LinkedIn and Glassdoor, and is grouped by data providers with HR-tech vendors such as Lever, Greenhouse and Workable. The company has stated an aim of becoming the leading European career platform for essential talent, and said it accounted for roughly 1% of all German hires in 2021. Its 2022 Series B was described as the largest round raised by a German career platform at the time, and the platform was named Germany's best job search engine in 2024 by Profilo and the Institute for Competitive Recruiting.

The company attributes its differentiation to a proprietary data set and machine learning models that resolve fine-grained candidate attributes (specific qualifications, shift preferences) rather than broad occupational categories, combined with automated job-advert optimisation, targeted candidate acquisition marketing, a low-friction application process that often requires no CV, and an explicit focus on essential/non-academic talent — a segment it describes as underserved relative to white-collar recruiting.

Technology

The platform relies on multiple proprietary machine learning algorithms trained on the company's own data set to identify and rank likely candidates for specific roles — the company cites a progression from distinguishing broad occupations to identifying, for example, a qualified intensive care nurse seeking three night shifts. AI-driven recommendation surfaces relevant listings to candidates; job listings carry structured tags for salary, shifts and required qualifications. Additional components include automated job advert optimisation to reduce employer advertising spend, performance-marketing distribution across social and web channels, a streamlined application flow with one-click re-application, and the HeyAssessment questionnaire. A third-party tech-stack listing cites tools including Atlassian, HubSpot, Google Maps, JSS, TrackJS and Cloudflare technologies.

Go-to-market

Acquisition of candidates is driven by targeted performance marketing across channels such as Facebook, Instagram, job platforms and the open web, plus organic job-search traffic to city- and role-specific pages and notification channels including email and WhatsApp. Employers are sold to directly, with the talent acquisition teams of large high-volume recruiters as the primary buyer, complemented by SME accounts.

Employers with high-volume hiring needs, from SMEs to the largest European employers, particularly talent acquisition teams in logistics, retail, hospitality, healthcare, industry and IT. Named or reported customers include UPS, PayPal, Vodafone, Five Guys, Securitas, DPD, Sky, Allianz, H-Hotels and Motel One. On the supply side, the platform targets non-academic and frontline job seekers across roughly 100 professions.

Geography

Headquartered in Berlin-Kreuzberg (Paul-Lincke-Ufer 39, 10999), with additional offices reported in Cologne and Vienna. Job supply is concentrated in Germany, covering cities and regions including Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Leipzig, Hanover, Dusseldorf, Nuremberg, Dresden, Bremen, the Ruhr area and Rhine-Neckar, with a stated ambition to expand across Europe.

History

Founded in 2016 and launched in 2017, HeyJobs raised a $12 million Series A led by Notion Capital in May 2019, at which point it reported more than 500 enterprise clients. In March 2022 it announced a $47 million (approximately €35 million / €42.8 million as variously reported) Series B led by Digital+ Partners and FMZ Ventures, described in the announcement as the largest financing round raised by a career/talent platform in Germany. Alongside that round, Dr. Katrin Suder — former State Secretary in the German Ministry of Defence, former chair of the German Digital Council and a board member at companies including Cloudflare — joined as independent chairperson of the board of directors. Headcount had doubled in the preceding 12 months to about 300. In 2024 the platform was named 'Germany's best job search engine' by Profilo and the Institute for Competitive Recruiting. A company profile notes that in 2025 HeyJobs cut jobs and closed locations.

Risks & controversies

A third-party employer profile reports that HeyJobs reduced headcount and closed locations in 2025. The business is exposed to European labour-market and macroeconomic cycles that affect employer hiring budgets, and competes against much larger incumbent job platforms. Several traction, revenue and headcount figures circulating in aggregator profiles are third-party estimates and differ from company-stated figures.