Headspace
Santa Monica, US · Founded 2013 · Delaware corporation · 17 known investors
Headspace is a mental health app that delivers personalized support through meditation, mindfulness, AI-powered guidance, coaching, therapy, and psychiatry services for individuals and organizations worldwide. The company serves employers, health plans, and organizations seeking to extend mental health care to their communities.
Also known as Headspace Inc.
Founders & leadership
Headspace was founded in 2013 by Andy, Richard Marsh Pierson, and Andrew David Puddicombe.
Investors · 17
Reported raises · per SEC filings
Form D private placements$113.9M disclosed across 5 rounds · 2014–2017
▶$38.8MraisedOct 2017 · 11 investors · Other Health CareRule 506(b)
- Richard Marsh PiersonExecutive Officer, Director
- Andrew David PuddicombeExecutive Officer, Director
- Sean BreckerExecutive Officer, Director
- Offering amount
- $38.8M
- Amount sold
- $38.8M
- First sale
- Sep 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$37.3MraisedSep 2017 · 7 investors · Other Health CareRule 506(b)
- Richard Marsh PiersonExecutive Officer, Director
- Sean BreckerExecutive Officer, Director
- Andrew David PuddicombeExecutive Officer, Director
- Offering amount
- $37.3M
- Amount sold
- $37.3M
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$34.3MraisedMar 2016 · 36 investors · Other Health CareRule 506(b)
- Richard Marsh PiersonExecutive Officer, Director
- Sean BreckerExecutive Officer
- Andrew David PuddicombeExecutive Officer, Director
- Offering amount
- $34.3M
- Amount sold
- $34.3M
- First sale
- Jun 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$3.3MraisedNov 2014 · 13 investors · Other Health CareRule 506(b)
- Andrew David PuddicombeExecutive Officer, Director
- Richard Marsh PiersonExecutive Officer, Director
- Scott KriensDirector
- Offering amount
- $3.3M
- Amount sold
- $3.3M
- First sale
- Oct 2014
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$149.5KraisedSep 2014 · 1 investors · Other Health CareRule 506(b)
- Richard Marsh PiersonExecutive Officer, Director
- Andrew David PuddicombeExecutive Officer, Director
- Scott KriensDirector
- Offering amount
- $149.5K
- Amount sold
- $149.5K
- First sale
- Aug 2014
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Headspace operates a consumer mental health application built around expert-led meditation and mindfulness exercises, sleep resources such as wind downs, soundscapes and sleepcasts, and tools for managing stress and anxiety. A subscription includes access to a library of more than 1,000 exercises, with mental health coaching available as an add-on. The apps are distributed for Apple (iPhone, iPad, iPod Touch) and Android smartphones and tablets, and users create a Headspace account before downloading.
Alongside the direct-to-consumer app, Headspace sells an organizational offering that bundles mindfulness content, coaching, employee assistance program (EAP) services, therapy and psychiatry for employers and other institutions. The company also markets online therapy that accepts insurance, with a coverage-check flow, and states that subscriptions are eligible for HSA/FSA pre-tax spending. Product lines referenced on the company site include Ebb, a personalized content recommendation feature; Headspace XR; Mental Strength Training; LinkedIn Life Skills; and family- and children-focused collections. The site states the company was founded in 2010 with a mission focused on mental health, sleep and stress reduction.
Business model
Headspace combines a paid consumer subscription business with a business-to-business channel. Consumer plans are sold on monthly and annual terms, with student, family and gift options, and auto-renew unless canceled. Organizations purchase bundled mental health services for their populations through a sales process that begins with a requested demo.
Recurring subscription revenue from consumer monthly and annual plans (including student and family tiers and gift purchases), optional paid add-ons such as mental health coaching, insurance-billed online therapy, and enterprise contracts covering mindfulness, coaching, EAP, therapy and psychiatry.
Traction
The company states that more than 4,000 organizations worldwide use Headspace to support their teams, and that subscriptions include a library of over 1,000 expert-led exercises.
Latest developments
Recent additions promoted on the company site include Ebb for personalized content recommendations, Headspace XR, Mental Strength Training, LinkedIn Life Skills, a Mindful Families collection, and children's sleep content such as Wiggle to Wind Down.
▸Full profile — market position, technology, go-to-market, geography
Market position
Headspace positions itself as a broad, evidence-based mental health platform spanning self-guided meditation and sleep content through to human-delivered coaching, therapy and psychiatry for both individuals and employers.
The company emphasizes research-backed tools delivered by trained mindfulness experts, a single platform spanning self-guided content and clinical services (therapy and psychiatry), insurance-accepted therapy, HSA/FSA eligibility, and adjacent formats such as Headspace XR and personalized recommendations via Ebb.
Technology
A mobile and web application delivering guided audio and video exercises across meditation, mindfulness, sleep and stress categories, plus Ebb, a feature that generates personalized content recommendations, and Headspace XR, an extended-reality experience. Therapy and coaching are delivered through the platform, including insurance coverage verification.
Go-to-market
Consumer acquisition runs through the company website and Apple and Android app stores, with a free trial offer, tiered subscription plans, gift purchases, HSA/FSA eligibility messaging and an email marketing list. Enterprise sales are demo-led, targeting organizations that buy mindfulness, coaching, EAP, therapy and psychiatry services.
Individual consumers seeking help with stress, sleep, anxiety and meditation practice, including families and students; and employers and other organizations extending mental health benefits to their workforces or communities.
Geography
Headspace markets to organizations worldwide and localizes its site in English, German, Spanish, French and Portuguese.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Headspace went on to found or lead other companies.
Competitors · 5
by search overlap
Companies competing with Headspace for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Headspaceheadspace.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Headspace do?
- Headspace is a mental health app offering guided meditation, sleep content, coaching, therapy and psychiatry for consumers and employers.
- Who founded Headspace?
- Headspace was founded by Andy, Richard Marsh Pierson, Andrew David Puddicombe in 2013.
- Who are Headspace's investors?
- Headspace's investors include Advance Venture Partners, Bessemer Venture Partners, Breyer Capital, City Light, Eniac Ventures, Flucas Ventures, Imagination Capital, Kaiser Permanente Ventures and 9 more.
- How much funding has Headspace raised?
- Headspace has disclosed $113.9M raised across 5 rounds.
- Where is Headspace headquartered?
- Headspace is headquartered in Santa Monica, US.