GroceryList

Market position

Positions itself as digitizing retail in smaller English-speaking Caribbean markets that larger technology firms overlook, where many retailers still lack online shopping and delivery. Comparable or adjacent companies cited include OjaExpress, CartFresh, CaribShopper and Grocerly, while South Florida peers in remittance and grocery e-commerce include Wynshop (acquired by Instacart), Remitee, Paysend and OKY.

Combines diaspora-funded grocery ordering (turning remittances into delivered goods) with an owned in-country logistics network of trucks and warehouses, a broadened set of local services such as pharmacy and pet shop purchases and utility bill payment, and a wholesale supply channel to Jamaican retailers, in markets where most retailers lack online ordering and delivery.

Technology

An eCommerce platform and mobile app providing catalog browsing across grocery categories, cart and checkout, real-time order updates and in-app chat with the merchant picking the order, plus scheduling for same-day delivery or pickup.

Go-to-market

Direct-to-consumer ordering via the GroceryList website and mobile app with country selection, supported by a network of local merchant partners; the co-founders used U.S. accelerator programs (Techstars, Morgan Stanley Inclusive Venture Lab) and Caribbean startup networks such as Kingston BETA and Entrepreneurs Across Borders for capital and connections. Expansion is planned through store chains in Jamaica that also serve other English-speaking Caribbean nations.

Households and businesses in the Caribbean and Latin America, including hotels, families and franchises; diaspora customers in the United States, Canada and the United Kingdom buying for relatives back home; and Jamaican retail stores sourcing merchandise.

Geography

Headquartered in Longwood, Florida, with operations originating in the Fort Lauderdale area of South Florida. Services are focused on Jamaica, with the website offering selection of Jamaica, Guyana, the Dominican Republic and Haiti, and buyers served in the United States, Canada and the United Kingdom. Expansion is targeted at other English-speaking Caribbean markets including Guyana, Barbados and Trinidad and Tobago.

History

The venture began in 2020 in South Florida in response to pandemic-era shopping restrictions in Jamaica. In 2023 it was accepted into a Techstars program (associated with Techstars Atlanta and New Orleans, with the New Orleans program listed for 2023) that provided $120,000 in funding in exchange for a six to nine percent equity stake; the introduction came through the Kingston BETA network and Entrepreneurs Across Borders, and an earlier connection with DBJ. In 2024 the company was invited into the Morgan Stanley Inclusive Venture Lab, which provided a further $250,000. By 2025 annual revenue exceeded $3 million for the first time, and the company was seeking roughly $2 million in a pre-seed round to expand into other English-speaking Caribbean markets.

Risks & controversies

Expansion plans depend on raising roughly $2 million of new capital that had not been reported as closed. The business is concentrated in Jamaica and tied to remittance flows to Latin America and the Caribbean, and its logistics operations are exposed to natural disasters such as the October 2025 hurricane. Public data on the company is inconsistent, including a reported headcount of 3,000 employees and differing founding years (2020 in press and company-research listings versus 2023 in other records).