Granify
acquired by Bazaarvoice8 known investors
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Acquired by Bazaarvoice December 2023 · terms undisclosed · source ↗
Granify, now part of the Bazaarvoice platform, provides an AI-powered "Contextual Commerce" decision engine that uses shoppers' real-time behavioral data to deliver tailored online shopping experiences and drive incremental sales for enterprise retailers. It is offered as a fully managed service including data scientists, campaign experts, and ecommerce specialists.
Founders & leadership

Investors · 8
How we know: Klass Capital's portfolio page · funding news · techcrunch.com · Not right? Tell us
How we know: Marlin Equity Partners's portfolio page · Not right? Tell us
How we know: funding news · betakit.com · Not right? Tell us
How we know: funding news · betakit.com · Not right? Tell us
How we know: funding news · betakit.com · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AMay 2015
Valar Ventures (lead), iNovia Capital, Social Starts
Source ↗ - Undisclosed amountseed fundingNov 2013 · 2 sources
BDC, Extreme Startups, iNovia Capital, Klass Capital, Social Starts, Valar Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Granify do?
- Granify, now part of the Bazaarvoice platform, provides an AI-powered "Contextual Commerce" decision engine that uses shoppers' real-time behavioral data to deliver tailored online shopping experiences and drive incremental sales for enterprise retailers. It is offered as a fully managed service including data scientists, campaign experts, and ecommerce specialists.
- Who founded Granify?
- Granify was founded by Jeff Lawrence.
- Who are Granify's investors?
- Granify's investors include Edmonton Unlimited, FJ Labs, Klass Capital, Marlin Equity Partners, Inovia Capital, Social Starts, Valar Ventures Llc.
- Who acquired Granify?
- Granify was acquired by Bazaarvoice.





