/Companies

Granify

acquired by Bazaarvoice

8 known investors

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Acquired by Bazaarvoice December 2023 · terms undisclosed · source ↗

Granify, now part of the Bazaarvoice platform, offers an AI-powered decision engine that uses shoppers' real-time behavioral data to deliver tailored shopping experiences and drive incremental online revenue. It is sold as a fully-managed service for large enterprise retailers' ecommerce websites and apps.

Founders & leadership

JLJeff Lawrence
Jeff LawrenceFounder & CEO2011–2023Jeff Lawrence founded Granify, an AI-powered contextual commerce platform for enterprise retailers, which was acquired by Bazaarvoice in November 2023; he subsequently served as Vice President of Product at Bazaarvoice through May 2025.

Investors · 8

Also in the syndicate · 1

Extreme Startups

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Granify do?
Granify, now part of the Bazaarvoice platform, offers an AI-powered decision engine that uses shoppers' real-time behavioral data to deliver tailored shopping experiences and drive incremental online revenue. It is sold as a fully-managed service for large enterprise retailers' ecommerce websites and apps.
Who founded Granify?
Granify was founded by Jeff Lawrence.
Who are Granify's investors?
Granify's investors include Edmonton Unlimited, FJ Labs, Klass Capital, Marlin Equity Partners, Inovia Capital, Social Starts, Valar Ventures Llc.
Who acquired Granify?
Granify was acquired by Bazaarvoice.