Grana
3 known investors
Find your way into Grana
Grana sells apparel online, sourcing garments directly from factories rather than through wholesale intermediaries. The company also runs a physical location in Hong Kong called The Fitting Room, where shoppers can try items on before placing an online order.
Founders & leadership
LG

Luke Grana
PP

Pieter Paul Wittgen
Investors · 3
500 Globallisted by 500 GlobalSan Francisco · $150K
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
Golden Gate Ventureslisted by Golden Gate VenturesSingapore · $473K – $60M
How we know: Golden Gate Ventures's portfolio page · funding news · techcrunch.com · Not right? Tell us
Alibaba GroupreportedHangzhou
How we know: wwd.com · Not right? Tell us
Funding
SEC filings, press & company announcements- $10MSeries AOct 2016 · 2 sources
Alibaba's entrepreneurship fund (lead), Alibaba Group, Golden Gate Ventures, Hong Kong Entrepreneurs Fund, MindWorks Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Frequently asked questions
- What does Grana do?
- Grana sells apparel online, sourcing garments directly from factories rather than through wholesale intermediaries. The company also runs a physical location in Hong Kong called The Fitting Room, where shoppers can try items on before placing an online order.
- Who founded Grana?
- Grana was founded by Luke Grana, Pieter Paul Wittgen.
- Who are Grana's investors?
- Grana's investors include 500 Global, Golden Gate Ventures, Alibaba Group.


