Goodkind
AcquiredYC S21Toronto, CA · Founded 2021 · 30 employees · 3 known investors
Goodkind provides a communications platform that colleges and universities use to reach students through channels including SMS, video, chat, and mail. It serves higher education institutions managing student outreach.
EdTechEnterprise SoftwareMarketing TechSaaSSales TechEducationB2BVideoCanadaAmerica / CanadaPartly Remote
Founders & leadership· Y Combinator alumni (S21)
Goodkind was founded in 2021 by Justin Rotman and Michael Warshafsky.
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Justin Rotmanin𝕏Co-Founder & CEO2021–2025Justin Rotman is the founder of Goodkind, a communications platform that enables higher education institutions to send messages to students across multiple channels including SMS, video, chat, and mail.
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Michael WarshafskyinCo-Founder & COO2021–2025He was an early employee at Toronto-based medical device company eSight, where he contributed to development of a video-based crowdfunding platform, and is an alumnus of Next Canada and Venture for Canada.
Investors · 3
In the news
Frequently asked questions
- What does Goodkind do?
- Goodkind provides a communications platform that colleges and universities use to reach students through channels including SMS, video, chat, and mail. It serves higher education institutions managing student outreach.
- Who founded Goodkind?
- Goodkind was founded by Justin Rotman, Michael Warshafsky in 2021.
- Who are Goodkind's investors?
- Goodkind's investors include Wayfinder Ventures, Y Combinator, Bedrock.
- Where is Goodkind headquartered?
- Goodkind is headquartered in Toronto, CA.

