Genially

Genially is an online content creation platform used to produce interactive and animated material, including presentations, courses, quizzes, games, infographics, interactive images, maps, resumes and calendars. The product is browser-based and positioned for users without programming skills, spanning both corporate and educational use cases.

The platform combines interactive and animated design elements with AI-assisted creation (an AI Builder that generates content from a prompt), real-time co-editing and team management, brand-identity controls that apply an organization's visual assets across creations, live presentation modes with real-time questions and polls, and analytics covering visits, responses and interactions. A template library and community profiles support reuse of existing designs.

Typical applications described by the company include learning-design resources such as simulations, branching scenarios and PDF-to-interactive conversion, teaching materials, marketing and communications content such as animated banners and dossiers, onboarding and L&D materials, and internal sales and reporting presentations.

Founding story

Genially was founded in Spain in 2015 by Juan Rubio, Luis García and Chema Roldán, who set out to build an online, easy-to-use alternative to long-established desktop content tools, with a focus on innovation, interactivity and enriched content accessible to non-technical users.

Business model

Software-as-a-service content creation platform offered online with a free entry tier ("Start now, it's free"), used by individual creators as well as teams and organizations with collaboration, brand management and analytics features.

The company markets a free-to-start online tool alongside team and organizational plans; it reported tripling revenue in the year before its 2021 Series B.

Traction

The company's website reports more than 130 million creations, over 46 million users, more than 18 million teams and over 600,000 community profiles. At the time of the 2021 Series B it reported over 10 million creators, billions of views on its "geniallys", and a community present in more than 190 countries, with heavy use in France, Spain, Mexico and Colombia and rapid 2021 growth in the United States, Brazil and Italy.

Latest developments

The platform now markets built-in AI, including an AI Builder that creates content from a prompt, together with real-time co-editing, brand kit application, live presentation with polls, and per-creation analytics.