Gen.G

Gen.G Esports, officially short for Generation Gaming and formerly known as KSV eSports, is a professional esports organization with offices in Los Angeles, Seoul and Shanghai (previously also San Francisco). Liquipedia records the company as founded in 2017 and formed by Kevin Chou and Kent Wakeford, co-founders of game developer Kabam. Its first asset was an Overwatch League franchise slot for Seoul, reportedly purchased for about $20 million, which became the Seoul Dynasty; the organization rebranded from KSV eSports to Gen.G on May 3, 2018.

The organization competes across a broad set of titles, with Liquipedia pages covering Apex Legends, Brawl Stars, Call of Duty, Chess, Clash Royale, Counter-Strike, EA SPORTS FC, fighting games, Fortnite, Halo, Heroes of the Storm, Honor of Kings, League of Legends, Marvel Rivals, Mobile Legends, Overwatch, PUBG and PUBG Mobile, Rainbow Six, Rocket League, StarCraft II, The Finals, Trackmania and VALORANT. Its League of Legends team, built from the acquired Samsung Galaxy roster, competes in the LCK and has approximate total winnings of $4,215,098; the VALORANT team, based in Korea after moving operations from North America in 2022, competes in VCT Pacific with approximate total winnings of $947,320. Gen.G also operates academy programs (Gen.G Global Academy in both League of Legends and VALORANT) and, via its website, a Practicum Abroad educational program and a direct-to-consumer merchandise store selling jerseys, jackets and collections such as GENRANG.

Gen.G's corporate leadership listed as active includes Kevin Chou (chairman, since July 2017), Kent Wakeford (founder and vice president), Arnold Hur (CEO), Lee "FIFAHUN" Ji-hun (general manager) and Chris Park (advisor, since January 2019); Chou previously served as CEO from July 2017 to January 2019.

Founding story

The company was formed in 2017 as KSV eSports by Kevin Chou and Kent Wakeford, co-founders of the video game developer Kabam. It began by acquiring rights to an Overwatch League franchise in Seoul, South Korea, reportedly for around $20 million, with the stated intention of fielding an all-Korean roster and management staff.

Business model

The organization owns and operates competitive rosters in franchised and partnered esports leagues, deriving value from league participation (including a four-year VCT Pacific partner-team contract), tournament prize winnings, sponsorship and partner relationships (for example Mobil 1 branding on its Rocket League team), content and creator programming around its players, merchandise sales through its own online shop, and an educational Practicum Abroad program.

Disclosed revenue-linked activities include league franchise/partner participation, tournament prize money (e.g. $1,000,000 for 7th place at Esports World Cup 2025), brand partnerships, licensed apparel and merchandise sold direct-to-consumer, and paid educational programming.

Traction

The League of Legends team reports approximate total winnings of $4,215,098 and the VALORANT team $947,320. Gen.G placed 7th at Esports World Cup 2025 for $1,000,000. Its VALORANT roster held a 76-41 match record with a 1917 rating and a #2 Korea ranking on VLR.gg, and both its LoL and VALORANT teams were scheduled for 2026 playoff competition.

Latest developments

Gen.G's League of Legends roster comprises Kiin, Canyon, Chovy, Ruler and Duro, with Canyon rejoining on November 19, 2025, Ryu joining as coach on November 18, 2025, Lyn returning November 28, 2025, Nova joining December 23, 2025, and Duro's contract extended through the end of 2027. The VALORANT roster features Ash, Karon, t3xture, Efina and RaxcaL, with Efina and RaxcaL joining July 9, 2026 and ZynX moving inactive July 8, 2026; solo is head coach with HSK and peri as coaches. The VALORANT team was eliminated from VCT 26: PAC Stage 2 playoffs 1-2 by Nongshim RedForce on August 27, 2026. The company's storefront features 2025 official jersey, jacket and GENRANG collections.