Fundraising FoxFrupro
1 known investors
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FruPro is a B2B platform for the fresh produce supply chain that connects buyers and sellers, enables in-app communication and trade tracking, and offers FruPay, a finance solution for produce businesses. It also provides tools to reduce food waste by facilitating donation of surplus produce to food banks and charities, with a stated focus on the UK market.
Founders & leadership
W
WillFounder
O
OllieCo-founder & CEO
K
KovCo-founder & CTO
Investors · 1
Fuel Ventureslisted by Fuel VenturesLondon · $317.5K – $9.5M
How we know: the VCSheet dataset · fuel.ventures · Not right? Tell us
Companies House · registry record
View on Companies House ↗- Registered name
- FRUPRO LIMITED
- Company number
- 12142605
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 7 Aug 2019
- Registered office
- Office 7 35 - 37 Ludgate Hill, London, EC4M 7JN
- Nature of business (SIC)
- 62090 — Other information technology service activities
- Previous names
- HILLJAC VENTURES LIMITED (2019–2020)
- Accounts
- last made up to 31 Aug 2025 · next due 31 May 2027
- Confirmation statement
- last made up to 12 Nov 2025 · next due 26 Nov 2026
Current officers · 2
- Paul Andrew Kidd — director, appointed 15 Sept 2022
- Oliver Charles Morley-Fletcher — director, appointed 8 Mar 2021
Source: Companies House public register · retrieved 11 Oct 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Frupro do?
- FruPro is a B2B platform for the fresh produce supply chain that connects buyers and sellers, enables in-app communication and trade tracking, and offers FruPay, a finance solution for produce businesses. It also provides tools to reduce food waste by facilitating donation of surplus produce to food banks and charities, with a stated focus on the UK market.
- Who founded Frupro?
- Frupro was founded by Will, Ollie, Kov.
- Who are Frupro's investors?
- Frupro's investors include Fuel Ventures.