Frubana Inc

Frubana Inc operates a business-to-business digital platform through which restaurants order food and supplies, with product sourced directly from farms and other suppliers. Its original description of the business was "fruit & veg B2B, sourced directly from farms," and it later positioned itself as an "everything store" for restaurants in Latin America, offering fruits and vegetables, meat, fish, drinks, bakery and dairy products [0][1][4].

The company was founded in 2018 by Fabian Gomez Gutierrez, who serves as Founder and CEO; Emiliano Arango is listed as Chief Technology Officer. It participated in Y Combinator's Winter 2019 batch. Company records place headquarters in São Paulo, Brazil, while other profiles cite Bogotá, Colombia, and a Miami, Florida business address appears in an SEC Form D filing; operations have been described in Colombia, Mexico and Brazil, with city-level presence in São Paulo, Mexico City and Bogotá [0][1][2][3][4].

Beyond core distribution, Frubana added a credit offering for restaurants under the name Frubana Capital, and has been cited for work with the Bogotá Chamber of Commerce on food-industry development [4]. Y Combinator lists the company's status as inactive [0].

Founding story

Fabian Gomez Gutierrez founded Frubana in 2018 after working at Rappi and McKinsey & Company, targeting inefficiency, waste and margin capture by intermediaries in Latin America's agricultural supply chain by connecting farmers directly with restaurants [3].

Business model

Frubana aggregates demand from restaurants and buys produce and other food categories directly from farms and suppliers, then fulfills orders through its own logistics operation, positioning itself as a single source for restaurant purchasing. It has extended into financial services for its customer base via Frubana Capital, which gives restaurants access to credit [0][1][4].

Revenue derives from B2B sales of food and restaurant supplies purchased through its digital ordering platform, supplemented by credit products offered to restaurant customers through Frubana Capital [1][4].

Traction

Press coverage reported that the company tripled sales during the pandemic. Team size is listed at 384 by Y Combinator, while a founder profile describes scaling past 1,000 employees across São Paulo, Mexico City and Bogotá [0][2][3].

Latest developments

Coverage from February 2023 describes the rollout of Frubana Capital, a credit offering for restaurant customers, a partnership with the Bogotá Chamber of Commerce around food-industry development, and inclusion in a list of top startups to work for in Colombia [4].