Froged
Founded 2019 · 14 employees on LinkedIn · 2 known investors
FROGED is a customer communication platform that provides companies with tools to manage engagement across multiple channels, improve brand consistency, and support cross-platform publishing. Founded in 2019, it focuses on humanizing business-customer interactions and improving operational efficiency in client service.
Also known as FROGED
Founders & leadership
Froged was founded in 2019 by Ángel, Juanjo, and Emily.
Investors · 2
Company profile
researched Aug 2026FROGED is an omnichannel customer communication platform that consolidates customer service channels into a single stack. The product covers email, live chat, WhatsApp, SMS, Facebook Messenger, voice calls (call center functionality) and Google Meet video calls, routed into a shared collaborative inbox. Alongside omnichannel messaging, the platform offers a help desk with a knowledge base that support agents can draw on during live chats and that customers can use for self-service, marketing and outbound campaigns, and reporting modules that track agent productivity, response times and CSAT in real time.
Agent-productivity features include saved reply templates, availability status, desktop/email/Slack notifications, inbox groups, conversation routing and multiple business-hours configurations for teams operating across time zones. The company positions AI alongside human expertise, selling an AI Agent and an AI Copilot as add-ons, together with Campaigns and Voicecalls add-ons. Enterprise-oriented capabilities cover custom agents, admin profiles, custom analysis panels, smart routing, manual and SDK data sync, APIs, webhooks and custom attributes, single sign-on, and Zapier and Jira integrations, with a dedicated customer success manager.
On security and compliance, FROGED states that servers are hosted in the EU (Frankfurt), that data is encrypted in transit and at rest, that it complies with GDPR, that authentication is handled through Auth0, that user management can integrate with Azure Active Directory, and that it holds ISO 27001, ISO 27017 and ISO 27018 certifications.
Founding story
FROGED was started in 2019 by Ángel, Juanjo and Emily, with the stated aim of changing how companies communicate with their clients by adding a personal element to each interaction and using technology as a bridge for direct, efficient business-customer communication.
Business model
FROGED sells software-as-a-service subscriptions to its communication platform, with tiered plans for small and medium businesses and a custom corporate plan, supplemented by paid add-on modules.
Subscription pricing with monthly or annual billing. Published annually billed rates are $32.50/month for the Basic plan (1 seat), $106/month for Starter (up to 3 seats) and $422/month for Professional (up to 7 seats); the Corporate plan is quoted by sales. Add-ons — AI Agent, AI Copilot and Campaigns — start at €43/month each and Voicecalls at €99/month, all available from the Starter plan upward. Payments are accepted via major credit cards, ACH, checks and wire transfer, processed through Stripe, following a trial period.
Traction
The website cites a customer testimonial from Henry Nanne, CEO of Tilopay, stating that support tickets were reduced by 91% and the support team became more agile, and references a collaboration with travel technology company Lleego.
Latest developments
Recent blog content focuses on the application of AI to customer relationships and customer service platforms, and on a joint offering with Lleego for travel companies. The current product line-up includes AI Agent and AI Copilot add-ons and voice call/call-center functionality.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
FROGED positions itself as an all-in-one omnichannel communication stack for customer service, serving both small and medium businesses and corporate customers.
The company emphasizes consolidation of many communication channels into one platform to remove multiple software licences, onboarding and go-live in as little as 24 hours, EU data residency with ISO 27001/27017/27018 certifications and GDPR compliance, and making enterprise-grade capabilities accessible to small businesses.
Technology
The platform combines AI capabilities (AI Agent and AI Copilot) with human agents across a centralized inbox. It supports automation rules that assign and tag conversations based on logic and volume, saved reply templates, smart/conversation routing, a knowledge base for deflection, and real-time analytics dashboards. Integration surface includes APIs, webhooks, custom attributes, manual and SDK data sync, SSO, Zapier and Jira, and connectivity with more than 1,600 apps. Infrastructure is hosted in the EU (Frankfurt) with encryption in transit and at rest, Auth0 authentication and Azure Active Directory integration.
Go-to-market
Self-service free trial and "talk to sales" motions run in parallel across the site, with tiered SMB plans and a sales-quoted corporate plan, add-on upsells, a partner programme, and content marketing through blog articles published in English and Spanish.
Businesses of all sizes, spanning small and medium companies and enterprise/corporate accounts, with solutions positioned for customer support and success teams as well as marketing and sales teams.
Geography
Hosts its servers in the European Union, specifically Frankfurt, and offers business-hours configuration across countries and time zones; content is published in both English and Spanish.
History
Founded in 2019 by Ángel, Juanjo and Emily, FROGED has developed an omnichannel customer service platform spanning messaging channels, help desk, campaigns and reporting, later adding AI agent and copilot modules and voice/call-center capabilities offered as add-ons.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 7
primary sources listed
- Frogedfroged.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Froged do?
- FROGED is an omnichannel customer service and communication platform combining AI and human agents for SMBs and enterprises.
- Who founded Froged?
- Froged was founded by Ángel, Juanjo, Emily in 2019.
- Who are Froged's investors?
- Froged's investors include Athos Capital, BStartup.