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frnt
Techstars '25AntlerLondon, GB · Founded 2023 · 7 employees on LinkedIn · 3 known investors
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Frnt provides analytics and optimization tools for live shopping on TikTok Shop, enabling brands to measure performance, analyze audience engagement, and improve conversion through detailed session insights.
Also known as FRNT LIMITED
Founders & leadership
frnt was founded in 2023 by Boran Cakir.
Investors · 3
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026frnt is a software platform that makes live shopping performance measurable for brands selling through TikTok Shop Live. The product analyses each live session across video, audio, audience engagement and sales dimensions, breaking sessions down minute by minute so users can see how host delivery, content choices and audience signals relate to engagement and conversion outcomes. It is positioned as a purpose-built alternative to generic analytics tools and manual spreadsheet reporting, automating what would otherwise be hand-built session reports.
Alongside session-level measurement, the platform provides trend and performance visualisation, benchmarking against engagement and GMV leaders, identification of recurring patterns in audience behaviour, and surfacing of customer questions or concerns raised during a broadcast. The operating entity, FRNT LIMITED, is a private limited company registered in England at 483 Green Lanes, London, classified under business and domestic software development, and it publishes a service agreement governing customer use of the frnt service, including free trials.
Business model
frnt licenses its live shopping analytics service to brand customers under a service agreement that grants a limited, non-exclusive, non-transferable right to use the platform for a defined term set out in an order, with free-trial use also contemplated. Customers agree to provide product feedback and participate in surveys, and confidentiality terms cover benchmarks, pricing and roadmaps, indicating negotiated commercial terms per account.
Traction
The website states that frnt is used by brands to optimise and scale TikTok Shop Live campaigns and refers to a growing customer list and to being backed by investors, though specific customer counts, revenue or funding figures are not disclosed publicly.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
frnt positions itself as a specialist analytics layer for TikTok Shop Live commerce, contrasting itself with generic analytics tools and manual reporting workflows and claiming to be the only platform analysing every aspect of a live session. It is distinct from similarly named entities such as FRNT Financial Inc. (TSXV: FRNT), an institutional digital-asset capital markets firm, and 4FRNT Skis.
The company's stated differentiators are full-session analysis spanning video, audio, audience engagement and sales rather than isolated vanity metrics; minute-level granularity; competitive benchmarking against top-performing campaigns and GMV leaders; and elimination of manual reporting.
Technology
The platform ingests and analyses complete live session data — video, audio, audience engagement signals and sales — at a per-minute or per-moment granularity, linking host delivery and content decisions to engagement and conversion. It layers on trend visualisation, campaign benchmarking against engagement and GMV leaders, audience behaviour pattern detection, and automatic surfacing of customer concerns expressed during sessions.
Go-to-market
Customer acquisition is run through a direct, demo-led motion: the website's primary calls to action are requests to book a demo, supported by references to existing brand customers and to investor backing.
Brands and merchants running live shopping campaigns on TikTok Shop Live, including teams that currently rely on generic analytics tools or manual spreadsheet reporting. The company describes its users as brands seeking to optimise and scale TikTok Shop Live campaigns.
Geography
Operated from London, England, where FRNT LIMITED maintains its registered office at 483 Green Lanes, N13 4BS.
History
FRNT LIMITED was incorporated in England on 4 December 2023 and remains an active private limited company under SIC code 62012, business and domestic software development. Its first accounts were made up to 31 December 2024, and the company published its customer terms of service dated 12 May 2025.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsFRNT LIMITED was incorporated as a private limited company in England (company number 15327631), registered at 483 Green Lanes, London N13 4BS, with SIC code 62012 (business and domestic software development).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- frntfrnt.co · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does frnt do?
- frnt is a London-based analytics platform that measures and optimises brands' TikTok Shop Live shopping sessions.
- Who founded frnt?
- frnt was founded by Boran Cakir in 2023.
- Who are frnt's investors?
- frnt's investors include Antler, Haatch, Techstars.
- Where is frnt headquartered?
- frnt is headquartered in London, GB.