freemodel site

Freemodel provides presale renovation services for residential real estate, positioning itself between homeowners preparing to sell, their listing agents, and the contractors who perform the work. Each engagement is handled by a local Project Director who scopes the job, produces the estimate, develops the design, and manages the renovation through completion. The company states it applies no fixed limits on project scope or size and will approve renovation work it judges likely to increase a home's sale price.

The offering combines three elements: regionally based project directors who also act as designers and serve as the ongoing point of contact, financing through lending partners that allows homeowners to defer payment for the renovation until the home sells, and a technology layer through which agents and homeowners track project progress and approve work at each stage. Published project examples include multi-room renovations in Berkeley, Cupertino, Sunnyvale, Millbrae, Mill Valley and the Parkside area, with stated durations ranging from about two weeks to roughly one month.

Business model

Freemodel coordinates presale renovation projects on behalf of homeowners and their listing agents, supplying project management, design and contractor execution. Homeowners may use the company's lending partners to fund the renovation and pay at the close of the home sale.