Fraganote

Fraganote is an Indian perfume brand operating under Fraganote Fragrances Private Limited, headquartered at Kirti Nagar Industrial Area, New Delhi. It sells eau de parfum products for men, women and unisex use across fragrance families including gourmand, oud, woody, floral, fruity, citrus and aquatic, with named releases such as Baked Vanilla, Vanilla Wood, Drunken Cake, Devil's Berry, Persian Oud, London Bar, Italian Summer and a limited-edition कटिंग Chai. The core 50ml bottle is listed at ₹999 against an MRP of ₹1,699, alongside 10ml discovery sizes, build-your-own bundles, two- and three-bottle combos and seasonal gifting sets.

The company describes its formulations as exclusive, using fragrance oil from a leading Indian perfumer that sources raw materials internationally, including from South Africa, Spain and Australia, and states its perfumes contain no artificial colouring and are intended to be suitable for all skin types. Products are marketed and distributed by Fraganote Fragrances Private Limited (CIN U20234DL2024PTC439268) and manufactured by third parties, namely Stella Indusstries Limited in Gurugram, Haryana and Aroma De France in Vadodara, Gujarat. Product design and formulation are handled in-house while assembly runs through contract manufacturing partners; borosilicate glass bottles and atomisers are sourced from China and perfume concentrates from Europe, the Middle East and India.

As of mid-2026 the brand offered around 42 SKUs and reported a customer base of about 300,000, a 35 percent repeat purchase rate and an average order value of ₹1,500. It has raised $1 million in a pre-Series A round led by Rukam Capital and $3 million in a Series A led by V3 Ventures.

Founding story

Fraganote was started by Garima Kakkar and Arjun Anand, described as a husband-and-wife founding team, as a homegrown Indian perfumery producing high-concentration, small-batch fragrances; Kakkar has said the aim is to build an India-born luxury fragrance brand that is modern and accessible for a new generation of consumers.

Business model

Direct-to-consumer sales of branded perfumes through its own Shopify-based storefront, supplemented by quick commerce platforms, ecommerce marketplaces and physical kiosks and multi-brand outlets. Manufacturing is outsourced to contract partners while formulation and design are kept in-house.

Product sales of 50ml and 10ml perfumes, bundles, combos and gift sets, with 50ml bottles priced at ₹999 and multi-unit sets from ₹499 to ₹2,499. About 60 percent of revenue comes from the company website, 20 percent from quick commerce platforms Blinkit and Zepto, 10 percent from marketplaces including Nykaa, Myntra and Amazon, and 10 percent from offline kiosks and multi-brand outlets.

Traction

Reported roughly 42 SKUs, about 300,000 customers, a 35 percent repeat purchase rate and an average order value of ₹1,500 as of mid-2026, with kiosks in 14 cities and a stated target of 100 kiosks by year end and about Rs 60 crore revenue by FY27.

Latest developments

In June 2026 the company raised a $3 million Series A led by V3 Ventures (V Cube Ventures SA), which put in $2.6 million, with Rukam Capital adding $0.6 million. Proceeds are earmarked for brand building, omnichannel distribution and expansion beyond perfumes into fragranced body care such as body wash, mists, lotions, hand creams, shower gels and lip serums, plus exploration of home and car fragrances and growth of the kiosk network to 100 locations.