Foxtale
7 known investors
Indian direct-to-consumer skincare brand formulating mass-premium products for Indian skin types.
Also known as Foxtale Consumer Private Limited · Foxtale Consumer Pvt Ltd
Founders & leadership
Investors · 7
Also in the syndicate · 3
Funding
SEC filings, press & company announcements- Undisclosed amountSeries CApr 2025
Kose Corporation (lead), Kae Capital, Panthera Growth Partners, Z47
Source ↗ - Undisclosed amountseries CJan 2025
KOSÉ Corporation (lead)
Source ↗ - Undisclosed amountSeries BJun 2024
Panthera Growth Partners (lead), Kae Capital, Matrix Partners India
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Foxtale is a Mumbai-based direct-to-consumer (D2C) skincare brand founded in 2021 by Romita Mazumdar, operating through the legal entity Foxtale Consumer Private Limited. The company develops affordable, science-led skincare formulated for Indian skin types and concerns such as acne, ageing and hyperpigmentation, and describes its products as vegan, cruelty-free and toxin-free. Its assortment spans roughly 18-20 skincare SKUs across categories including serums, cleansers and moisturisers, and in 2024 it extended into body care as a new category.
Products are sold through the company's own website and app as well as third-party marketplaces and quick commerce platforms including Nykaa, Amazon, Blinkit, Flipkart and Myntra, alongside distribution in more than 1,000 physical stores. The company's consumer app on Google Play offers AI-based skin analysis, weather- and city-based product recommendations, a FoxCoins cashback and loyalty mechanic, and app-exclusive offers and launches; it lists more than 1 million downloads. Product development is supported by a consumer panel of over 11,000 women in India who participate in product trials.
Foxtale positions itself in the mass-premium segment of India's beauty and personal care market, a segment its founder describes as benefiting from tailwinds even as lower price-point consumption slowed. In January 2025 the company raised a $30 million Series C led by Japanese beauty group KOSÉ Corporation, which was paired with a strategic partnership intended to combine KOSÉ's R&D capabilities with Foxtale's understanding of the Indian market and to expand KOSÉ's presence in India.
Founding story
Foxtale was founded in 2021 by Romita Mazumdar, who serves as founder and CEO, with a stated mission of making high-performing skincare products for Indian women.
Business model
Foxtale sells branded skincare and body care products to consumers. Roughly half of revenue comes from its own D2C website, about 40% from online marketplaces and quick commerce platforms, and about 10% from offline retail, with distribution in over 1,000 stores. A proprietary mobile app supports repeat purchasing through cashback (FoxCoins), app-exclusive offers and early access to launches.
Product sales across owned D2C channels (website and app), third-party e-commerce marketplaces and quick commerce, and offline retail.
Traction
Operating revenue rose nearly six-fold in FY24 to Rs 83 crore from Rs 14 crore in FY23, with a loss of Rs 55 crore in FY24. The company reported 150% growth in FY25, expected to exceed Rs 300 crore in gross revenue, and targeted profitability by the end of the following financial year. It reported serving over 15 lakh (1.5 million) customers, a 50% repeat rate on its D2C channel, a body care range reaching a Rs 40 crore run rate within about five months of launch, and six-to-sevenfold growth on quick commerce in the six months to January 2025. Its Android app lists over 1 million downloads.
Latest developments
In January 2025 Foxtale raised $30 million (about Rs 250 crore) in a Series C led by KOSÉ Corporation with participation from Z47, Kae Capital and Panthera Growth Partners, and entered a strategic partnership with KOSÉ to support the Japanese company's expansion in India. Regulatory filings reviewed by Entrackr in April 2025 indicated KOSÉ contributed about $18 million, Z47 about $5.4 million, Panthera Growth Partners about $3.5 million and Kae Capital about $2.5 million. Proceeds were earmarked for new categories, online channel expansion and R&D.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned in the mass-premium segment of India's skincare market as a later entrant relative to peers such as Mamaearth (Honasa Consumer), Minimalist and Wow Skin Science, at a time when several larger Indian D2C beauty brands faced slowing growth or consolidation. The company reported roughly 150% growth in FY25 and expected to cross Rs 300 crore in gross revenue in that fiscal year.
Formulations developed specifically for Indian skin types and concerns, a concentrated assortment of about 20 SKUs with a stated focus on daily-use categories such as cleansers and moisturisers rather than serums alone, product testing through a consumer panel of 11,000+ women, and an R&D partnership with KOSÉ Corporation.
Technology
The company states it applies modern science and technology to formulation, developing products for Indian skin types with input from a consumer panel of more than 11,000 women. Its consumer app provides AI-driven skin analysis and personalised recommendations based on local weather conditions. Following the KOSÉ investment, the company said it would expand R&D by combining KOSÉ's technological capabilities with its own formulation knowledge.
Go-to-market
A D2C-first approach centred on its own website and app, complemented by listings on major marketplaces (Amazon, Nykaa, Myntra, Flipkart), quick commerce platforms such as Blinkit, and offline retail in more than 1,000 stores. The founder has said quick commerce drives repeat sales of established products while new-product credibility is built on other platforms.
Indian consumers, primarily women, seeking mass-premium skincare and body care formulated for Indian skin types and concerns such as acne, ageing and hyperpigmentation.
Geography
Headquartered in Mumbai, Maharashtra (Andheri East), India, with sales concentrated in the Indian market across online channels and 1,000+ retail stores nationwide.
History
Founded in 2021, Foxtale received its first investment from Z47 (then Matrix Partners India) in a pre-Series A round in April 2022. It closed an $18 million round in June 2024, of which about $15 million was primary capital, and launched a body care category in 2024. In January 2025 it announced a $30 million Series C led by KOSÉ Corporation alongside a strategic partnership with the Japanese company.
Risks & controversies
The company reported a loss of Rs 55 crore in FY24 against operating revenue of Rs 83 crore. It operates in a crowded Indian beauty and personal care market described as undergoing a reset, with larger D2C peers experiencing slowdowns or consolidation, and new-age brands facing challenges scaling beyond a certain point.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsFoxtale raised $30 million (approximately Rs 250 crore) in a Series C round led by Japanese beauty company KOSÉ Corporation, with participation from existing investors Z47, Kae Capital and Panthera Growth Partners. Funds were earmarked for new product categories, online channel expansion and R&D.
$30M source ↗
Alongside the Series C investment, Foxtale entered a capital and strategic partnership with KOSÉ Corporation to expand the Japanese group's presence in India and to combine KOSÉ's R&D capabilities with Foxtale's understanding of Indian skin types.
Foxtale closed an $18 million round, of which around $15 million was primary investment.
$18M source ↗
Foxtale expanded beyond skincare with the launch of a body care range, which reached a run rate of about Rs 40 crore within roughly five months.
Z47, formerly Matrix Partners India, made its first investment in Foxtale in the company's pre-Series A round.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Foxtalefoxtale.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Foxtale do?
- Indian direct-to-consumer skincare brand formulating mass-premium products for Indian skin types.
- Who founded Foxtale?
- Foxtale was founded by Romita Mazumdar.
- Who are Foxtale's investors?
- Foxtale's investors include Kae Capital, Matrix, Panthera Growth Partners, Z47.