floorfound.com 🡭

FloorFound operates a business-to-business sales platform for furniture trade brands seeking to move recovery inventory — closeout, end-of-life, open-box stock and customer returns. Brands upload inventory, manifests and returns into the platform, and FloorFound handles the downstream sales process: dealer targeting, matching units to dealers, offer construction and pricing, outreach, follow-up and coordination of the transaction. Goods ship from the brand's own warehouse rather than through FloorFound facilities.

The workflow combines automated agents with human account executives. AI components parse supplier manifests, maintain an intelligence layer across the dealer base (segment, tier, geography, brand affinity, buying pattern and cadence), rank each unit against relevant dealers, and assemble curated trailer loads, cherry-pick lots or monthly rotations with pricing and dealer-specific personalization. A FloorFound account executive reviews and approves, edits or holds every batch before it is sent to a dealer, then calls behind the offer to close; all actions are logged with an audit trail.

On the buy side, FloorFound gives independent dealers — stagers, interior designers, consignment and resale operators, boutique retailers, FF&E buyers and hospitality buyers — access to named trade brands at recovery pricing without requiring a trade card or design-center credentials. Dealer registration is described as taking two minutes with trade status confirmed within 24 hours. Both sides of the marketplace are trade-only: brands do not reach consumers through the platform and dealers are not buying on behalf of end consumers.

Business model

FloorFound sits between furniture trade brands and independent dealers, taking over the sales operation for inventory the brands' primary channels will not move. Brands supply the inventory and ship it themselves; FloorFound runs dealer targeting, offer construction, negotiation and transaction coordination, with pricing set to protect the brands' primary channels and batches logged for compliance.

Traction

The company reports a network of 1,829 verified independent dealers, refreshed daily from the platform, comprising 856 designers, 354 FF&E buyers, 202 boutique retailers, 199 stagers, 115 resale and consignment operators, and 7 hospitality buyers.