/Companies

Flashfood

Techstars '18

Toronto, CA · Founded 2016 · 70 employees on LinkedIn · 7 known investors

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Flashfood is an app that connects shoppers with discounted fresh produce, meat, and other grocery items at local stores, offering savings up to 50% while reducing food waste.

Also known as Flashfood Inc.

Investors · 7

Company profile

researched Sep 2026

Flashfood operates an app-based marketplace that lets grocery retailers list surplus food — seasonal, overstocked, slow-moving or nearing its best-before date — for sale to nearby shoppers at discounts of up to 50% off retail. Shoppers browse deals at participating stores, pay in the app, and collect their order the same day from a designated "Flashfood Zone" in the partner store. Categories include fresh produce, meat, dairy, prepared foods and pantry staples. The app is free and available on iOS and Android.

For retailers, the company positions the service as a way to recover margin on items that would otherwise be discarded: it cites a 27% average reduction in shrink among partners (source: Flashfood partner data), roughly $20 in additional full-price purchases per Flashfood shopper per month, and increased trip frequency (72% of surveyed shoppers, June 2024 survey of 3,000+). Store staff flag eligible items during normal backroom or stock-rotation routines and post them in the app, and nearby users are notified when new items are listed.

The company describes itself as a certified B Corp and a remote-first organization, with its head office in Toronto and staff distributed across North America.

Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 202670

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Flashfood went on to found or lead other companies.

Related companies · 5

Companies working in the same space as Flashfood.

▸Research sources · 9

primary sources listed

9 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Flashfood do?
Flashfood runs a mobile marketplace where grocery retailers sell surplus, near-best-by food to shoppers at up to 50% off.
Who are Flashfood's investors?
Flashfood's investors include ArcTern Ventures, General Catalyst, Matchstick Ventures, NEXT Canada, RBCx, S2G Investments, Techstars.
Where is Flashfood headquartered?
Flashfood is headquartered in Toronto, CA.