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Fivestars

AcquiredYC W11YC Top Company

San Francisco, US · Founded 2010 · 201 employees · 9 known investors

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Five Stars is a customer acquisition and loyalty platform that helps local businesses attract nearby customers with targeted offers, collect performance insights on customer behavior and sentiment, and encourage reviews. The platform serves retail and hospitality businesses.

Also known as Five Stars Loyalty, Inc. · Miramar Avenue Ventures Corp

Enterprise SoftwareFintechMarketing TechMarketplacesRetail TechSaaSMarketplaceUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W11)

Fivestars was founded in 2010 by Victor Ho and Matt Doka.

VHVictor Ho
Victor HoCEO & Co-Founder2010–2021Victor Ho co-founded Fivestars after working at McKinsey & Company, where he developed loyalty and customer engagement strategies for major corporations, and earlier served as an investment banker at Goldman Sachs. He holds three degrees from UC Berkeley in Industrial Engineering, Rhetoric, and Business Administration.30 Under 30 2013
MDMatt Doka
Matt DokaFounder, CTO, CRO, BD2010–2021CTO, SumUp (North America); Co-Founder & GP, Operator Stack at Operator Stack30 Under 30 2013
CF
Claudia Fry
DH
David HurfordTech Recruiter
SOSam Odio
Sam OdioVice President, Head of Product2016–2021Angel investor
CTConway Teng
Conway TengCo-Founder2010–2012Founder at CaptivateIQ

Investors · 9

Menlo Ventureslisted by Menlo VenturesSan Francisco · $1M – $20M

How we know: Menlo Ventures's portfolio page · blog.fivestars.com · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

DCM VenturesreportedMenlo Park · $250K – $15M

How we know: blog.fivestars.com · Y Combinator's founder network · Not right? Tell us

Hadi Partovi | PinkySwearreportedEdina

How we know: Y Combinator's founder network · Not right? Tell us

HarbourVest Partners (Canada)reportedBoston

How we know: blog.fivestars.com · Y Combinator's founder network · Not right? Tell us

Mayfield FundreportedMenlo Park · $500K – $12M

How we know: Y Combinator's founder network · Not right? Tell us

Salt PartnersreportedSan Francisco

How we know: blog.fivestars.com · Not right? Tell us

Sovereigns Capital VenturereportedAtlanta · $3M – $20M

How we know: Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

$52.5M disclosed across 1 of 4 rounds · 2012–2020

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

5 people who came through Fivestars went on to found or lead other companies.

Sam OdioVice President, Product (we're hiring)Founded Divvyshot +1Taylor LoweLoyalty ConsultantFounded Metal +1Victor HoCEOFounded SumupYuxin ZhuSoftware EngineerFounded ReploDhruhin KurliSoftware Engineering InternFounded Patchwork

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DoorDashDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
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Companies working in the same space as Fivestars.

Legal entities · 2

corporate structure
Five Stars Loyalty, Inc.
Miramar Avenue Ventures Corp

In the news

European point of sale provider SumUp acquires customer loyalty startup Fivestars for $317M – TechCrunchtechcrunch.com · Oct 2021Featured in TechCrunch: Small business payments and marketing startup Fivestars raises $52.5M | Fivestars Insightsblog.fivestars.com · Oct 2020Featured in TechCrunch: Fivestars Gets $50M To Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals | Fivestars Insightsblog.fivestars.com · Jan 2016Featured in Re/Code: Customer Loyalty Startup Fivestars Raises $26 Million | Fivestars Insightsblog.fivestars.com · Sep 2014Press Release: Fivestars Raises $26 Million in Series B Funding Led by Menlo Ventures | Fivestars Insightsblog.fivestars.com · Sep 2014Featured in New York Times: Fivestars, A Consumer Loyalty Start-Up, Raises $26 Million | Fivestars Insightsblog.fivestars.com · Sep 2014YC-Backed Loyalty Card Startup FiveStars Readies Nationwide Expansiontechcrunch.com · Nov 2012

Frequently asked questions

What does Fivestars do?
Five Stars is a customer acquisition and loyalty platform that helps local businesses attract nearby customers with targeted offers, collect performance insights on customer behavior and sentiment, and encourage reviews. The platform serves retail and hospitality businesses.
Who founded Fivestars?
Fivestars was founded by Victor Ho, Matt Doka in 2010.
Who are Fivestars's investors?
Fivestars's investors include Lightspeed Venture Partners, Menlo Ventures, Y Combinator, DCM Ventures, Hadi Partovi | PinkySwear, HarbourVest Partners (Canada), Mayfield Fund, Salt Partners and 1 more.
How much funding has Fivestars raised?
Fivestars has disclosed $52.5M raised across 1 of its 4 known rounds.
Where is Fivestars headquartered?
Fivestars is headquartered in San Francisco, US.