Fivestars
AcquiredYC W11YC Top CompanySan Francisco, US · Founded 2010 · 201 employees · 3 known investors
Five Stars is a customer acquisition and loyalty platform that helps local businesses attract nearby customers with targeted offers, collect performance insights on customer behavior and sentiment, and encourage reviews. The platform serves retail and hospitality businesses.
Enterprise SoftwareFintechMarketing TechMarketplacesRetail TechSaaSMarketplaceUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (W11)
Fivestars was founded in 2010 by Victor Ho and Matt Doka.
VH
Victor HoinCEO & Co-Founder2010–2021Victor Ho co-founded Fivestars after working at McKinsey & Company, where he developed loyalty and customer engagement strategies for major corporations, and earlier served as an investment banker at Goldman Sachs. He holds three degrees from UC Berkeley in Industrial Engineering, Rhetoric, and Business Administration.30 Under 30 2013
Investors · 3
Founder mafia
5 people who came through Fivestars went on to found or lead other companies.
Competitors · 8
by search overlapAtly5297 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
DoorDash5140 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Nextdoor (NYSE: 2021)4843 shared keywordsNeighborhood social network; IPO 2021
Uber Eats4493 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Grubhub3927 shared keywordsChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
Postmates3010 shared keywords<UNKNOWN>
BirdEye2357 shared keywordsBirdeye offers an AI-powered platform with multi-agent "AI Coworkers" that handle marketing, operations, and customer experience tasks such as search optimization, review generation, listings management, social posting, and front-desk coordination. It serves multi-location businesses, providing a unified view of customers, locations, and interactions.
Roadtrippers1839 shared keywordsRoadtrippers is a mobile platform that helps users plan road trips by discovering interesting locations, booking accommodations, and navigating routes across the United States, Canada, New Zealand, and Australia. The app integrates trip planning, accommodation search, and navigation into a single service for leisure travelers.
Companies competing with Fivestars for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Fivestars do?
- Five Stars is a customer acquisition and loyalty platform that helps local businesses attract nearby customers with targeted offers, collect performance insights on customer behavior and sentiment, and encourage reviews. The platform serves retail and hospitality businesses.
- Who founded Fivestars?
- Fivestars was founded by Victor Ho, Matt Doka in 2010.
- Who are Fivestars's investors?
- Fivestars's investors include Lightspeed Venture Partners, Menlo Ventures, Y Combinator.
- Where is Fivestars headquartered?
- Fivestars is headquartered in San Francisco, US.









