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FitHub

YC W21

Barranquilla, CO · Founded 2017 · 60 employees · 5 known investors

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FitHub operates an online marketplace for health-focused and sustainably sourced consumer goods in Colombia.

Also known as Advanced Wellness - Adwell Inc.

ConsumerE-commerceFoodTechGroceryColombiaLatin America

Founders & leadership· Y Combinator alumni (W21)

FitHub was founded in 2017 by Jabib Char, Cristina Char, Andrés Iriarte, and Alex Ramírez.

JCJabib Char
Jabib CharFounderJabib Char holds a background in industrial engineering and health education, and is building FitHub in the retail and technology space.
CCCristina Char
Cristina CharFounderCristina Char holds a Bachelor's degree in Business Administration and Master's degrees in Management and Visual and Digital Media from IE Business School. She has worked in marketing roles across consumer products, retail, and nonprofit sectors.
AIAndrés Iriarte
Andrés IriarteCo-FounderAndrés Iriarte holds a BA in International Business and a BS in Sciences of Management, with expertise in operations, automation, and business intelligence.
ARAlex Ramírez
Alex RamírezFounderAlex Ramírez is a software engineer with over 15 years of experience at technology companies in Latin America.

Investors · 5

CE Ventures (CEIIF)reported

How we know: Y Combinator's founder network · Not right? Tell us

noareportedLondon

How we know: Y Combinator's founder network · Not right? Tell us

Share VenturesreportedPlaya Vista

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Venture Investment AssociatesreportedPeapack

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 4

JupiterJupiter is a monetization platform for food content creators that facilitates brand partnerships with CPG companies, integrates with ad networks, and enables commerce through Instacart. The platform serves content creators of all sizes in the food and cooking niche.
AvoAvo operates a marketplace within residential and office buildings that delivers groceries, cleaning services, and other goods to tenants, with building operators handling customer acquisition.
InstacartInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
ChariChari is a fintech app available in Morocco that provides mobile money services including phone recharges, bill payments, peer-to-peer transfers, and Visa card issuance. The platform serves both consumers and merchants, offering wallet functionality, bill payment services, and point-of-sale solutions.

Companies working in the same space as FitHub.

Legal entities · 1

corporate structure
Advanced Wellness - Adwell Inc.

Frequently asked questions

What does FitHub do?
FitHub operates an online marketplace for health-focused and sustainably sourced consumer goods in Colombia.
Who founded FitHub?
FitHub was founded by Jabib Char, Cristina Char, Andrés Iriarte, Alex Ramírez in 2017.
Who are FitHub's investors?
FitHub's investors include Y Combinator, CE Ventures (CEIIF), noa, Share Ventures, Venture Investment Associates.
Where is FitHub headquartered?
FitHub is headquartered in Barranquilla, CO.