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Fishbowl

Alexandria, US · 2 known investors

Fishbowl provides a Guest Relationship Management platform for restaurants, offering email marketing, online ordering, reservation management, and loyalty programs to help restaurant chains and independents engage customers and make data-driven business decisions.

Also known as Fishbowl, Inc.

Founders & leadership

DG
Dev GanesanExecutive
SS
Scott ShawFounder
AL
Aaron LevineExecutive
SW
Scott WeerenExecutive
SG
Sanjog GadExecutive
ML
Mike LukianoffExecutive

Board

JB
John BradyBoard director
MD
Michael DeringBoard director
GG
Gary GoldingBoard director
KH
Kiran HebbarBoard director
TW
Todd WalrathBoard director

Investors · 2

Reported raises · per SEC filings

Form D private placements

$4M disclosed across 1 round · 2015

$4MraisedOct 2015 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dev GanesanExecutive Officer, Director
  • Scott ShawExecutive Officer
  • John BradyDirector
  • Michael DeringDirector
  • Aaron LevineExecutive Officer
  • Scott WeerenExecutive Officer
  • Sanjog GadExecutive Officer
  • Mike LukianoffExecutive Officer
  • Gary GoldingDirector
  • Kiran HebbarDirector
  • Todd WalrathDirector
Offering amount
$5M
Amount sold
$4M
First sale
Sep 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Fishbowl, Inc. operates a Guest Relationship Management (GRM) platform built specifically for restaurants and restaurant groups. The platform merges customer data platform (CDP) functionality with the flexibility of a CRM, ingesting and harmonizing guest data from sources such as point-of-sale systems, websites, mobile apps, loyalty programs and reservation systems to produce 360-degree guest profiles containing transactional, behavioral, engagement and demographic attributes.

On top of that unified data layer, Fishbowl offers audience segmentation, a campaign builder, personalization, and automation of campaigns and offers triggered by guest behavior, with the stated aim of improving guest acquisition and customer lifetime value. Product modules listed by the company include Fishbowl GRM, Fishbowl Kiosk, a Connections integrations marketplace, segmentation, email marketing, SMS marketing, offers, online ordering, guest WiFi, loyalty, and consulting services. A separate "Engage" product covers local email and local store marketing.

Business model

Fishbowl sells software to restaurant operators, with platform pricing published on its website alongside consulting services and support offerings, indicating a subscription-style software model supplemented by services.

Traction

The company states that 50,000 customers rely on its restaurant CRM capabilities, that 9 billion email, SMS and offer campaign messages were sent through its multi-channel messaging in the prior year, and that 220 million personalized offers and coupons were issued in the prior year.

Latest developments

Fishbowl has introduced Fishbowl Loyalty, a loyalty solution integrated with the GRM platform, and announced Fishbowl Kiosk.

Full profile — market position, technology, go-to-market, geography

Market position

Fishbowl positions the product as a restaurant-specific platform that combines CRM and CDP capabilities in a single system, addressing data silos that leave restaurant marketers without a unified view of guests.

Technology

The platform ingests and unifies guest data from POS, web, mobile app, loyalty and reservation systems into single guest profiles, then supports segmentation, multi-channel messaging (email and SMS), offer and coupon distribution, and behavior-triggered campaign automation. An integrations marketplace ("Connections") links the platform to third-party restaurant systems.

Go-to-market

Direct sales driven from the company website through demo requests and a sales contact line and email address, supported by content marketing including blogs, webinars, ultimate guides and press releases.

Restaurants and multi-unit restaurant groups, in particular their marketing teams.

Geography

Offices in Alexandria, Virginia (2000 Duke Street) and Chicago, Illinois (159 N. Sangamon).

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
CustomersJan 202650,000 customers
Email, SMS and offer campaign messages sent (prior year)Jan 20269,000,000,000 messages
Personalized offers and coupons issued (prior year)Jan 2026220,000,000 offers

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Toast295 shared keywordsToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
Touchbistro273 shared keywordsTouchBistro is an all-in-one POS and restaurant management system that provides restaurateurs with payment processing, online ordering, reservations, and related tools. The platform helps restaurant operators increase sales, improve guest experiences, and reduce operational costs.
7shifts180 shared keywords7shifts is a scheduling and payroll platform built for restaurant teams, offering an app and restaurant-specific tools to manage staff, reduce errors, and control labor costs. It serves over 55,000 restaurants.
SevenRooms174 shared keywordsSevenRooms is a restaurant technology platform for reservations, table management, guest data, and automated marketing. It offers tools like AI-powered table management, Voice AI for call-in bookings, guest data unification for upsells, and triggered email/SMS marketing campaigns aimed at restaurant front-of-house teams.
Cuboh166 shared keywordsCuboh provides software for restaurants to manage operations including tablet consolidation, centralized reporting, and menu management in the digital era.
Chowbus159 shared keywordsChowbus provides technology solutions designed for restaurants, with current focus on U.S.-based establishments.
Lightspeed146 shared keywordsLightspeed provides a point-of-sale and payments platform that lets retail and hospitality businesses sell in person, online, and on social channels from one connected system. It offers inventory management, integrations, embedded funding, and B2B wholesale ordering for merchants across more than 100 countries.
DoorDash129 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Grubhub117 shared keywordsChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
Incentivio115 shared keywordsIncentivio offers a guest engagement platform for multi-unit restaurant brands, combining online ordering, loyalty programs, marketing automation, and analytics into one system. It helps operators capture first-party guest data, drive repeat visits, and measure loyalty ROI across locations, serving restaurant brands across North America.

Companies competing with Fishbowl for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 2

launches, deals, and filings
Jan 2026
Introduction of Fishbowl Kiosk

Fishbowl announced Fishbowl Kiosk via press release, adding a kiosk product to its restaurant marketing platform lineup.

source ↗

Jan 2026
Launch of Fishbowl Loyalty

Fishbowl introduced Fishbowl Loyalty, a restaurant-specific loyalty solution integrated with its Guest Relationship Management platform for guest rewards and retention.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Fishbowl do?
Fishbowl provides a Guest Relationship Management platform combining CRM and CDP capabilities for restaurant groups.
Who are Fishbowl's investors?
Fishbowl's investors include Escalate Capital Partners, Edison Partners.
How much funding has Fishbowl raised?
Fishbowl has disclosed $4M raised across 1 round.
Where is Fishbowl headquartered?
Fishbowl is headquartered in Alexandria, US.