Fundraising FoxFishbowl
Alexandria, US · 4 known investors
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Fishbowl provides a Guest Relationship Management platform for restaurants, offering email marketing, online ordering, reservation management, and loyalty programs to help restaurant chains and independents engage customers and make data-driven business decisions.
Also known as Fishbowl, Inc.
Founders & leadership
Board
Investors · 4
How we know: Edison Partners's portfolio page · board seat on SEC Form D · Not right? Tell us
How we know: prnewswire.com · Not right? Tell us
How we know: funding news · Not right? Tell us
Funding
SEC filings, press & company announcements$9.3M disclosed across 2 rounds · 2015–2020
- $5.3MSeries AJan 2020 · 3 sources
GGV Capital (lead)
Source ↗
▶$4MraisedOct 2015 · 2 investors · Other TechnologyRule 506(b)
- Dev GanesanExecutive Officer, Director
- Scott ShawExecutive Officer
- John BradyDirector
- Michael DeringDirector
- Aaron LevineExecutive Officer
- Scott WeerenExecutive Officer
- Sanjog GadExecutive Officer
- Mike LukianoffExecutive Officer
- Gary GoldingDirector
- Kiran HebbarDirector
- Todd WalrathDirector
- Offering amount
- $5M
- Amount sold
- $4M
- First sale
- Sep 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Fishbowl, Inc. operates a Guest Relationship Management (GRM) platform built specifically for restaurants and restaurant groups. The platform merges customer data platform (CDP) functionality with the flexibility of a CRM, ingesting and harmonizing guest data from sources such as point-of-sale systems, websites, mobile apps, loyalty programs and reservation systems to produce 360-degree guest profiles containing transactional, behavioral, engagement and demographic attributes.
On top of that unified data layer, Fishbowl offers audience segmentation, a campaign builder, personalization, and automation of campaigns and offers triggered by guest behavior, with the stated aim of improving guest acquisition and customer lifetime value. Product modules listed by the company include Fishbowl GRM, Fishbowl Kiosk, a Connections integrations marketplace, segmentation, email marketing, SMS marketing, offers, online ordering, guest WiFi, loyalty, and consulting services. A separate "Engage" product covers local email and local store marketing.
Business model
Fishbowl sells software to restaurant operators, with platform pricing published on its website alongside consulting services and support offerings, indicating a subscription-style software model supplemented by services.
Traction
The company states that 50,000 customers rely on its restaurant CRM capabilities, that 9 billion email, SMS and offer campaign messages were sent through its multi-channel messaging in the prior year, and that 220 million personalized offers and coupons were issued in the prior year.
Latest developments
Fishbowl has introduced Fishbowl Loyalty, a loyalty solution integrated with the GRM platform, and announced Fishbowl Kiosk.
▸Full profile — market position, technology, go-to-market, geography
Market position
Fishbowl positions the product as a restaurant-specific platform that combines CRM and CDP capabilities in a single system, addressing data silos that leave restaurant marketers without a unified view of guests.
Technology
The platform ingests and unifies guest data from POS, web, mobile app, loyalty and reservation systems into single guest profiles, then supports segmentation, multi-channel messaging (email and SMS), offer and coupon distribution, and behavior-triggered campaign automation. An integrations marketplace ("Connections") links the platform to third-party restaurant systems.
Go-to-market
Direct sales driven from the company website through demo requests and a sales contact line and email address, supported by content marketing including blogs, webinars, ultimate guides and press releases.
Restaurants and multi-unit restaurant groups, in particular their marketing teams.
Geography
Offices in Alexandria, Virginia (2000 Duke Street) and Chicago, Illinois (159 N. Sangamon).
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 10
Companies working in the same space as Fishbowl.
Timeline · 2
launches, deals, and filingsFishbowl announced Fishbowl Kiosk via press release, adding a kiosk product to its restaurant marketing platform lineup.
Fishbowl introduced Fishbowl Loyalty, a restaurant-specific loyalty solution integrated with its Guest Relationship Management platform for guest rewards and retention.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Fishbowlfishbowl.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fishbowl do?
- Fishbowl provides a Guest Relationship Management platform combining CRM and CDP capabilities for restaurant groups.
- Who are Fishbowl's investors?
- Fishbowl's investors include Edison Partners, Escalate Capital Partners, GGV Capital, Valhalla Partners.
- How much funding has Fishbowl raised?
- Fishbowl has disclosed $9.3M raised across 2 rounds.
- Where is Fishbowl headquartered?
- Fishbowl is headquartered in Alexandria, US.