FirmPilot
Miami, US · Founded 2023 · 10 known investors
FirmPilot provides AI-driven marketing software and services designed to help law firms acquire clients through search engine optimization and content strategy. The platform focuses on measurable lead generation and revenue growth rather than traditional marketing metrics.
AI & Machine LearningLegalTechMarketing TechSaaS
Founders & leadership
FirmPilot was founded in 2023 by Jake Soffer.
JS
Jake SofferCEO & Founder
Board
JG
Jay GreenbergBoard director
CG
Collin GutmanBoard director
JK
Jacob KatzBoard director
JV

Investors · 10
Blumberg Capital✓ verifiedMiami · $500K – $5M
Data Point Capital✓ verifiedBoston
HubSpot Ventures✓ verifiedCambridge · $500K – $5M
DeepWork Capital✓ verifiedOrlando
Saas Ventures, L.L.C.✓ verifiedMiami · $75K – $5M
Connexa CapitalHallandale · $250K – $1M
Early Light VenturesBaltimore · $100K – $500K
LegalTechFort Lauderdale
Thomson Reuters VenturesNew York
Valor VenturesreportedSouth · $500K – $3Mvia Jean-Luc Vanhulst · board
Reported raises · per SEC filings
Form D private placements$17.1M disclosed across 3 of 6 rounds · 2023–2026
▶$11.5MraisedMar 2026 · 8 investors · Other TechnologyRule 506(b)
▶$11.5MraisedMar 2026 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jay GreenbergDirector
- Jacob KatzDirector
- Dan EidellExecutive Officer
- Ken HallDirector
- Jake SofferExecutive Officer, Director
- Collin GuttmanDirector
- Offering amount
- $15.6M
- Amount sold
- $11.5M
- First sale
- Mar 2026
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
▶$5MofferedDec 2024 · OtherRule 506(b)
▶$5MofferedDec 2024 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jay GreenbergDirector, Promoter
- Jean-Luc VanhulstDirector, Promoter
- Jake SofferExecutive Officer, Director, Promoter
- Collin GutmanDirector, Promoter
- Jacob KatzDirector, Promoter
- Offering amount
- $5M
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
▶$5MraisedApr 2024 · 6 investors · OtherRule 506(b)
▶$5MraisedApr 2024 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jean-Luc VanhulstDirector, Promoter
- Jake SofferExecutive Officer, Director, Promoter
- Collin GutmanDirector, Promoter
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
▶Undisclosed amountofferedOct 2023 · OtherRule 506(b)
▶Undisclosed amountofferedOct 2023 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jake SofferExecutive Officer, Director, Promoter
- Collin GutmanDirector, Promoter
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
▶$20KofferedJul 2023 · 1 investors · OtherRule 506(b)
▶$20KofferedJul 2023 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Steven WilliExecutive Officer, Promoter
- Jake SofferExecutive Officer, Director, Promoter
- Collin GutmanExecutive Officer, Director, Promoter
- Offering amount
- $20K
- First sale
- May 2023
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
▶$510KraisedJul 2023 · 5 investors · OtherRule 506(b)
▶$510KraisedJul 2023 · 5 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Collin GutmanExecutive Officer, Director, Promoter
- Steven WilliExecutive Officer, Promoter
- Jake SofferExecutive Officer, Director, Promoter
- Offering amount
- $510K
- Amount sold
- $510K
- First sale
- Feb 2023
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlapClio130 shared keywordsClio provides cloud-based legal practice management software and client communication tools for law firms to streamline operations and improve client service. The platform helps legal professionals manage cases, collaborate remotely, and deliver client-centered legal services.
Natlawreview74 shared keywordsThe National Law Review is an online publication that aggregates and publishes legal news, articles, and public notices covering topics such as artificial intelligence, international law, and federal regulatory developments. It serves legal professionals and readers seeking updates on emerging legal issues.
Companies competing with FirmPilot for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does FirmPilot do?
- FirmPilot provides AI-driven marketing software and services designed to help law firms acquire clients through search engine optimization and content strategy. The platform focuses on measurable lead generation and revenue growth rather than traditional marketing metrics.
- Who founded FirmPilot?
- FirmPilot was founded by Jake Soffer in 2023.
- Who are FirmPilot's investors?
- FirmPilot's investors include Blumberg Capital, Data Point Capital, HubSpot Ventures, DeepWork Capital, Saas Ventures, L.L.C., Connexa Capital, Early Light Ventures, LegalTech and 2 more.
- How much funding has FirmPilot raised?
- FirmPilot has disclosed $17.1M raised across 3 of its 6 known rounds.
- Where is FirmPilot headquartered?
- FirmPilot is headquartered in Miami, US.





