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Fig
Techstars '16Sugar Land, US · Founded 2015 · 10 employees on LinkedIn · 6 known investors
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Fig is a US fintech offering installment loans as an alternative to payday loans for underbanked consumers.
Also known as Fig Loans · Fig Tech Inc.
Investors · 6
How we know: Access Ventures's portfolio page · Not right? Tell us
How we know: Purpose Built Ventures's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: Ten Eleven's portfolio page · funding news · Not right? Tell us
How we know: Upper90's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: funding news · Not right? Tell us
Company profile
researched Sep 2026Fig (Fig Loans, operated under Fig Tech Inc.) is a consumer finance technology company that provides installment loans positioned as an alternative to payday loans. The company's stated mission is financial inclusion, targeting Americans it describes as shut out by the traditional banking system, and it frames its focus as countering predatory lending practices in a US market it sizes at roughly $320 billion affecting more than half of all Americans.
The company describes its approach as redesigning how low-income families interact with the financial system: plain-English loan terms rather than legalese, scalable user interfaces instead of expensive call centers, and predictive analytics rather than FICO-based underwriting. It also positions itself as working with community organizations interested in combating predatory financial products, inviting such groups to contact the company directly.
Business model
Fig originates consumer installment loans marketed as an alternative to payday lending, reaching borrowers through its own online channel at figloans.com and through relationships with community organizations.
▸Full profile — market position, technology, go-to-market, geography
Market position
Fig positions itself against predatory consumer financial products in the US, citing a $320 billion industry that it says affects more than half of all Americans.
Fig differentiates on socially responsible lending to underbanked borrowers, plain-language loan terms, analytics-driven underwriting instead of FICO scores, and a self-service digital interface rather than call centers.
Technology
The company states that it uses predictive analytics for underwriting rather than FICO-based credit scoring, and relies on scalable user interfaces in place of large call-center operations.
Go-to-market
Direct online origination via figloans.com, supplemented by outreach to community organizations focused on financial health and combating predatory lending.
Low-income and underbanked US consumers, including borrowers the company describes as written off by traditional credit scoring and otherwise served by payday lenders.
Geography
United States.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 6
Companies working in the same space as Fig.
▸Research sources · 9
primary sources listed
- Figfigloans.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fig do?
- Fig is a US fintech offering installment loans as an alternative to payday loans for underbanked consumers.
- Who are Fig's investors?
- Fig's investors include Access Ventures, Purpose Built Ventures, Techstars, Ten Eleven, Upper90, Team8.
- Where is Fig headquartered?
- Fig is headquartered in Sugar Land, US.