/Companies

Facet

Baltimore, US · Founded 2016 · 302 employees on LinkedIn · 12 known investors

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Facet provides personal financial planning and investment management, using diversified low-cost, tax-efficient ETF portfolios paired with a dedicated CFP professional. It charges a flat fee rather than commissions or a percentage of assets, serving individual investors seeking financial advice.

Founders & leadership

Facet was founded in 2016 by ANDERSON JONES, Anders Jones, and Patrick McKenna.

AJ
ANDERSON JONESCo-founder
AJAnders Jones
Anders JonesCEO & Co-Founder
PMPatrick McKenna
Patrick McKennaCo-Founder/Executive ChairmanHe previously co-founded Catalyst Opportunity Funds, an Opportunity Zone impact fund, and holds an MBA from Georgetown University and a bachelor's degree from the University of Southern California.
PMPAUL MARTIN
PAUL MARTINChief Technology OfficerHe has prior experience building and scaling engineering teams at companies through growth stages including IPO and acquisition.
SJSHRUTI JOSHI
SHRUTI JOSHIPresident & COO + Facet Board of Directors
DPDARSHAN PATEL
DARSHAN PATELChief Financial OfficerHe previously worked as a Vice President in investment banking at Barclays' Restructuring and Finance Group, and holds a B.S. in Applied Economics and Management from Cornell University.
CHCHRIS HUFMAN
CHRIS HUFMANChief Administrative Officer (CAO), Chief Compliance Officer
SJShruti Joshi
Shruti JoshiPresident & COO + Facet Board of Directors
LR
LISA RAPUANONamed on SEC filing

Board

TS
TODD SCHELLBoard director
JS
JEFF STEINBoard director
CR
CHARLES ROAMEBoard director

Investors · 12

Also in the syndicate · 1

Audacious Capital

Funding

SEC filings, press & company announcements

$242.4M disclosed across 8 of 10 rounds · 2018–2024

▶$28.2MraisedJul 2024 · 35 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • CHARLES ROAMEDirector
  • TODD SCHELLDirector
  • SHRUTI JOSHIExecutive Officer
  • PAUL MARTINExecutive Officer
  • CHRIS HUFMANExecutive Officer
  • JEFF STEINDirector
  • DARSHAN PATELExecutive Officer
  • ANDERSON JONESExecutive Officer, Director, Promoter
  • PATRICK MCKENNAExecutive Officer, Director, Promoter
Offering amount
$33.1M
Amount sold
$28.2M
First sale
Jul 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.4MraisedJul 2024 · 1 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • ANDERSON JONESExecutive Officer, Director, Promoter
  • PAUL MARTINExecutive Officer
  • SHRUTI JOSHIExecutive Officer
  • DARSHAN PATELExecutive Officer
  • PATRICK MCKENNAExecutive Officer, Director, Promoter
  • CHRIS HUFMANExecutive Officer
  • CHARLES ROAMEDirector
  • TODD SCHELLDirector
  • JEFF STEINDirector
Offering amount
$1.4M
Amount sold
$1.4M
First sale
Jul 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$507.8KraisedJun 2022 · 1 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • CHRIS HUFMANExecutive Officer
  • WILLIAM FAHRBACHExecutive Officer
  • PATRICK MCKENNAExecutive Officer, Director, Promoter
  • ANDERSON JONESExecutive Officer, Director, Promoter
  • PAUL MARTINExecutive Officer
  • SHRUTI JOSHIExecutive Officer
  • CHARLES ROAMEDirector
  • TODD SCHELLDirector
  • HARRY KIRKPATRICKExecutive Officer
  • JEFF STEINDirector
Offering amount
$507.8K
Amount sold
$507.8K
First sale
Jun 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$99.4MraisedJan 2022 · 31 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • ANDERSON JONESExecutive Officer, Director, Promoter
  • PATRICK MCKENNAExecutive Officer, Director, Promoter
  • PAUL MARTINExecutive Officer
  • JEFF STEINDirector
  • SHRUTI JOSHIExecutive Officer
  • CHRIS HUFMANExecutive Officer
  • CHARLES ROAMEDirector
  • WILLIAM FAHRBACHExecutive Officer
  • TODD SCHELLDirector
  • HARRY KIRKPATRICKExecutive Officer
Offering amount
$102.2M
Amount sold
$99.4M
First sale
Dec 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$17MraisedAug 2021 · 9 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • SHRUTI JOSHIExecutive Officer
  • CHRIS HUFMANExecutive Officer
  • ANDERSON JONESExecutive Officer, Director, Promoter
  • PATRICK MCKENNAExecutive Officer, Director, Promoter
  • JEFF STEINDirector
  • HARRY KIRKPATRICKExecutive Officer
  • PAUL MARTINExecutive Officer
  • CHARLES ROAMEDirector
  • LISA RAPUANOExecutive Officer
  • TODD SCHELLDirector
Offering amount
$17M
Amount sold
$17M
First sale
Jul 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$24.2MraisedOct 2020 · 35 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • ANDERSON JONESExecutive Officer, Director, Promoter
  • PATRICK MCKENNAExecutive Officer, Director, Promoter
  • LISA RAPUANOExecutive Officer
  • TODD SCHELLDirector
  • CHARLES ROAMEDirector
  • JEFF STEINDirector
Offering amount
$25M
Amount sold
$24.2M
First sale
Sep 2020
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$36.7MraisedSep 2018 · 53 investors · Investing
Rule 506(b)
Officers, directors & promoters on the filing
  • LISA RAPUANOExecutive Officer
  • JEFF STEINDirector
  • CHARLES ROAMEDirector
  • PATRICK MCKENNAExecutive Officer, Director, Promoter
  • ANDERSON JONESExecutive Officer, Director, Promoter
  • TODD SCHELLDirector
Offering amount
$36.7M
Amount sold
$36.7M
First sale
Jul 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Facet went on to found or lead other companies.

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Companies working in the same space as Facet.

In the news

Frequently asked questions

What does Facet do?
Facet provides personal financial planning and investment management, using diversified low-cost, tax-efficient ETF portfolios paired with a dedicated CFP professional. It charges a flat fee rather than commissions or a percentage of assets, serving individual investors seeking financial advice.
Who founded Facet?
Facet was founded by ANDERSON JONES, Anders Jones, Patrick McKenna in 2016.
Who are Facet's investors?
Facet's investors include Accelerator Ventures, Multiplier Capital, Warburg Pincus, Accel, Basis Set Ventures, Durable Capital Partners, Green Cow Venture Capital, Slow Ventures and 3 more.
How much funding has Facet raised?
Facet has disclosed $242.4M raised across 8 of its 10 known rounds.
Where is Facet headquartered?
Facet is headquartered in Baltimore, US.