Everybodyeating
2 known investors
Every Body Eat makes allergen-friendly snacks such as crackers and thins using whole ingredients, with certifications including non-GMO, gluten free, kosher, and seed-oil free. The products are sold direct-to-consumer online and through retailers for snackers seeking clean-ingredient options for dietary preference, wellness, or allergy needs.
Also known as Every Body Eat · Every Body Eat® · WFF Inc. · Whole & Free Foods LLC
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Every Body Eat (legal entity WFF Inc.) is a Chicago-area food and beverage company that develops allergen-friendly snacks, including snack thins, cookie bites and crispbread crackers. Products are formulated without the top 14 allergens and without corn, and carry claims and certifications such as plant-based/vegan, kosher, gluten-free, non-GMO, dairy-free, nut-free, soy-free, egg-free, sesame-free, wheat-free, mustard-free and Seed Oil Free Certified. The company states that its foods are made in its own purpose-built facility designed to meet cleanliness standards and eliminate cross-contact risk.
The product range includes a flagship Cheese-Less Thin plant-based cracker and Cookie Bites, with a Ginger Cinnamon Cookie Bites variety introduced as a seed-oil-free certified cookie. Distribution spans the company's own e-commerce site plus national retail and online channels including Whole Foods, Kroger, Amazon and Instacart, with a stated presence in the natural channel. The company describes itself as women-owned and minority-led and reports that more than 80% of its production team has overcome systemic barriers to employment such as housing insecurity, incarceration and financial hardship.
Founding story
The company was founded by Trish Thomas and Nichole Wilson after their own families faced dietary restrictions. Thomas serves as Chief Executive Officer and Co-Founder (styled Chief Eating Officer), and Wilson as Co-Founder and President; Wilson previously worked as an R&D strategy lead at Frito-Lay.
Business model
Consumer packaged goods: the company manufactures branded allergen-friendly snacks in its own facility and sells them direct-to-consumer through its website and through retail and e-commerce channels, including Whole Foods, Kroger, Amazon and Instacart.
Revenue comes from sales of packaged snack products through direct-to-consumer online orders and wholesale/retail distribution.
Traction
Estimated annual revenue of $10M-$25M as of July 2026 with approximately 34 employees. Products are distributed nationally through Whole Foods, Kroger, Amazon, Instacart and the company's own site. Recognition includes a 2025 NEXTY Award finalist nomination at Expo West and NOSH's 2025 "Changemaker of the Year" designation, and the company received a $50,000 grant at the 2023 Emerging Brands Summit. Listed investors include Cleveland Avenue and Golden Seeds.
Latest developments
The company filed a notice of an exempt offering of securities under Regulation D indicating it is raising up to $10 million. Earlier developments include the 2025 NEXTY Award finalist nomination for Ginger Cinnamon Cookie Bites, recognition as NOSH 2025 "Changemaker of the Year," and construction of the Evanston, Illinois facility targeted to be carbon neutral.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An emerging brand in allergen-friendly and better-for-you snacking, with estimated annual revenue in the $10M-$25M range and a team of roughly 34 people. Company materials claim its Cheese-Less Thin is the leading vegan cheese cracker in the natural channel. It is compared with other allergen-friendly snack brands such as Safe & Fair, Partake Foods and Ohh Foods.
Positioning rests on formulations free of the top 14 allergens plus corn, production in a dedicated allergen-friendly facility built to limit cross-contact, and certifications including Seed Oil Free Certified, gluten-free, non-GMO, vegan and kosher, combined with an emphasis on taste rather than only dietary compliance. The company also cites inclusive hiring practices and a carbon-neutral facility goal as differentiators.
Technology
Manufacturing is carried out in a company-built facility designed to high cleanliness standards and to avoid cross-contact with the top 14 allergens and corn; the new Evanston, Illinois plant is intended to operate as a 100% carbon neutral facility.
Go-to-market
Sales combine direct-to-consumer e-commerce with retail distribution at chains such as Whole Foods and Kroger and marketplaces including Amazon and Instacart. Trade events and industry awards, such as exhibiting at Natural Products Expo West and NEXTY Award recognition, are used for visibility with retailers and buyers.
Consumers with food allergies or dietary restrictions and those seeking clean-label, vegan, gluten-free and seed-oil-free snacks; retail and foodservice buyers serving allergy-conscious shoppers and institutions.
Geography
Headquartered in the Chicago area, with operations and a facility in Evanston, Illinois. Products are described as available at retailers nationwide across the United States.
History
Sources place the founding in 2019 or 2020, with the operating entity identified as WFF Inc. doing business as Every Body Eat (also listed as Whole & Free Foods LLC). In September 2023 the company received a $50,000 grant at the Emerging Brands Summit and began construction of a new facility in Evanston, Illinois, intended to be 100% carbon neutral. In early 2025 its Ginger Cinnamon Cookie Bites were named a NEXTY Award finalist at Natural Products Expo West, where the company exhibited, and it was named NOSH's 2025 "Changemaker of the Year." It has subsequently filed a Regulation D notice of exempt offering to raise up to $10 million.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Everybodyeating for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 6
launches, deals, and filingsAccording to filings with the U.S. Securities and Exchange Commission, WFF Inc. dba Every Body Eat filed a notice of an exempt offering of securities seeking to raise up to $10 million.
$10M source ↗
The company's Ginger Cinnamon Cookie Bites were named a finalist for a NEXTY Award at Natural Products Expo West 2025; the company exhibited at Booth #N135, March 4-7, 2025 in Anaheim.
Ginger Cinnamon Cookie Bites described as the first cookie brand to earn the Seed Oil Free Certified seal, alongside gluten-free, non-GMO, vegan, kosher and corn-free claims.
The company began building a new facility in Evanston, Illinois, with a stated goal of completing it as a 100% carbon neutral facility.
Every Body Eat received a $50,000 grant at the Emerging Brands Summit.
$50K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Whole & Free Foods, LLC - Every Body Eat® Company Overview, Contact Details & Competitors | LeadIQleadiq.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Everybodyeating do?
- Every Body Eat makes allergen-friendly snack thins, crackers and cookie bites sold direct-to-consumer and through national retailers.
- Who founded Everybodyeating?
- Everybodyeating was founded by Trish Thomas, Nichole Wilson.
- Who are Everybodyeating's investors?
- Everybodyeating's investors include Cleveland Avenue, Golden Seeds.