EverTrue
Techstars '11Cambridge, US Β· Founded 2010 Β· 241 employees on LinkedIn Β· 4 known investors
EverTrue provides a suite of fundraising and donor management software for nonprofit organizations, including platforms for donor engagement, prospect research, endowment management, and direct mail. The company serves fundraising teams at colleges, universities, nonprofits, and advancement departments.
Also known as Signal by EverTrue Β· ThankView by EverTrue
Founders & leadership
EverTrue was founded in 2010 by Brent Grinna.
Investors Β· 4
Company profile
researched Aug 2026EverTrue is a fundraising and donor management software company serving advancement and development teams at colleges, universities, independent schools, and nonprofit organizations. Its platform combines prospect research, fundraising intelligence, donor engagement, and stewardship tooling in one suite. Core components named by the company include Signal (fundraising automation, cadence-based outreach, and donor engagement), DonorSearch (a nonprofit prospect research database with donor profiles and wealth/capacity indicators), ThankView (recorded and personalized donor video), Pledgemine (direct mail design and delivery), Balance (endowment fund management with UPMIFA compliance support), Impact (endowment/annual fund reporting), and ODDER (on-demand, secure visual endowment reports).
The company's stated positioning is that advancement shops have historically assigned only the top ~2% of the donor pyramid to major gift officers, and that its tools let teams engage the full donor base at scale. Product marketing describes AI-based screening that surfaces capacity, past giving, and philanthropic affinity, plus automated outreach cadences, engagement tracking, and role-specific workflows for frontline fundraisers, annual giving, donor relations, prospect research, and advancement leadership. Historically the platform was described as connecting institutional data with signals from LinkedIn, Facebook, Zillow, Google, and the U.S. Census to build a fuller picture of each constituent.
Published customer examples include Boston College, Boston University, Oklahoma State University, KU Endowment, UNC Chapel Hill, Texas State, Miami Jewish Health Foundation, and the Boys & Girls Club of Northeast Ohio. The company's site reports 13,000+ fundraising teams and 1,500+ customers; a third-party aggregator estimates 219 employees and roughly $33 million in annual revenue.
Founding story
According to the company, founder Brent Grinna launched EverTrue in 2010 after working as a volunteer fundraiser at Brown University and seeing that advancement teams' technology lagged behind tools available in the private sector. A separate profile notes Grinna graduated from Harvard Business School in 2010 before founding the company.
Business model
EverTrue sells a subscription-style suite of software products to fundraising and advancement organizations, spanning prospect research data (DonorSearch), fundraising automation and engagement (Signal), personalized video (ThankView), direct mail (Pledgemine), endowment accounting (Balance), and endowment reporting (Impact, ODDER). Products are positioned as an integrated suite that can be adopted by different roles within an advancement office, and the company supports customers with an implementation function, a help center, EverTrue University training, webinars, and integrations with donor databases such as Raiser's Edge NXT.
Sources describe software products sold to fundraising organizations but do not disclose pricing or contract structure. A third-party estimate puts annual revenue at approximately $33 million and revenue per employee at about $150,500.
Traction
The website states EverTrue is trusted by more than 13,000 fundraising teams and the company page cites 1,500+ customers and 10 years of operation. In 2017 the company reported more than 300 institutional partners. Published customer outcomes include KU Endowment attributing $17.7 million in giving, 7,000+ gifts within 90 days of DXO engagement and 1,100+ logged meetings to Signal and ThankView; Texas State reporting an 86% open rate, 91 RSVPs from 183 invitees and a seven-figure gift from a ThankView campaign; Miami Jewish Health Foundation reporting $200,000 in early giving with a 38% open rate and 3.6% click rate; and Boston University surfacing three $100,000 current-use gifts and a planned gift via Signal cadences.
Latest developments
Product update notes in the company help center reference Signal mobile app updates (August 2026), enhanced wealth enrichment filters (July 2026), and Signal product updates (April 2026). Adam Blake is described as chief executive officer leading the company into what he calls its next phase of growth, with founder Brent Grinna serving as president and chief growth officer; other named leaders are Blake Carter (CFO), Matt Cowell (CPO), Madeline Turner (CMO), and Adam Rausch (chief customer officer).
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
EverTrue describes itself as a category-leading advancement software provider and, in 2017, said it was serving more than 300 institutions including public and private universities, liberal arts colleges, and graduate and independent schools; current materials cite 13,000+ fundraising teams and 1,500+ customers. A third-party data aggregator classifies EverTrue in EdTech and lists comparable or competing fundraising technology vendors including Classy.org, GoFundMe, DonorBox, Reeher, and Anedot, with EverTrue's estimated revenue below Classy.org and GoFundMe.
EverTrue positions itself as an integrated suite covering the full advancement workflow β prospect discovery, outreach automation, personalized video, direct mail, and endowment accounting and reporting β rather than a single-point tool, and claims access to what it calls the nonprofit sector's largest philanthropic database via DonorSearch. In its 2017 announcement it described itself as the only cloud-based advancement platform enabling engagement based on individual constituent interests and preferences, built on integrations with Facebook, LinkedIn, Zillow, Google, and public data sources.
Technology
The platform applies AI to screen constituent databases and surface capacity, past giving, and philanthropic affinity, and to identify prospects showing readiness signals; Signal then automates multi-touch outreach cadences and tracks engagement. Historically the product connected institutional data with dynamic external signals from LinkedIn, Facebook, Zillow, Google, and the U.S. Census. Additional capabilities include wealth enrichment filters, saved searches, lists, interactions, trips and meetings, proposals, portfolios, a Clarity analytics dashboard, a mobile app, and integrations with Raiser's Edge NXT, Eventbrite, Emma, Facebook, and SFTP-based data automation.
Go-to-market
The company markets directly to advancement and development offices with a demo-request motion on its website, supported by customer case studies, a blog, webinars, strategy playbooks (annual giving, alumni relations, frontline fundraising), the RAISE podcast, and video content. Messaging is segmented by role within the advancement office β frontline fundraisers, annual giving, donor relations, prospect research, and advancement leadership.
Advancement and development offices at public and private universities, liberal arts colleges, graduate and independent schools, plus nonprofit foundations and community organizations. Named users include UConn Foundation, Oregon State University, Boston University, Williams College, NYU Stern School of Business, Sidwell Friends School, Boston College, Oklahoma State University, KU Endowment, UNC Chapel Hill, Texas State, Miami Jewish Health Foundation, and the Boys & Girls Club of Northeast Ohio.
Geography
Sources describe EverTrue as headquartered in Boston, Massachusetts, with a distributed workforce; the company says staff are located in 30 of 50 U.S. states. Named customers are U.S.-based institutions and nonprofits.
History
Brent Grinna founded EverTrue in 2010 after graduating from Harvard Business School and volunteering as a fundraiser at Brown University, where he observed that advancement teams' technology lagged behind private-sector tools. The company raised a $5.25 million Series A in March 2013, when it had 14 employees, and an $8 million Series B led by existing investor Bain Capital Ventures in October 2014, by which point headcount had reached 40. In September 2017 it announced $6 million in additional funding led by University Ventures with participation from Bain Capital Ventures, bringing total disclosed funding to $23.5 million; University Ventures managing director Troy Williams joined the board. At that time EverTrue served more than 300 institutions and was headquartered in Boston. The product line has since expanded well beyond alumni data into Signal, DonorSearch, ThankView, Balance, Impact, ODDER, and Pledgemine, and Adam Blake has become chief executive officer, with founder Brent Grinna serving as president and chief growth officer.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 7
by search overlap
Companies competing with EverTrue for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 4
launches, deals, and filingsEverTrue announced $6 million in additional funding led by University Ventures with participation from existing investor Bain Capital Ventures, bringing total funding to $23.5 million. Troy Williams, managing director of University Ventures, joined the board of directors.
$6M source β
As part of the September 2017 financing, University Ventures managing director Troy Williams joined EverTrue's board of directors.
EverTrue closed an $8 million Series B financing round led by previous investor Bain Capital Ventures to expand its social donor management platform; the company had grown from 14 to 40 employees since its Series A.
$8M source β
EverTrue closed a $5.25 million Series A round, with the proceeds focused on growing the team.
$5.3M source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- EverTrueevertrue.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does EverTrue do?
- EverTrue sells a suite of prospect research, donor engagement, stewardship and endowment software for fundraising teams.
- Who founded EverTrue?
- EverTrue was founded by Brent Grinna in 2010.
- Who are EverTrue's investors?
- EverTrue's investors include Bantam Group, Red Swan Ventures, Techstars, Bain Capital Ventures.
- Where is EverTrue headquartered?
- EverTrue is headquartered in Cambridge, US.