Even Financial
Brooklyn, US · Founded 2014 · Delaware corporation · 11 known investors
Engine by Gen (formerly Even Financial) operates an embedded finance marketplace platform that matches consumers with real-time, personalized financial product recommendations from a network of providers across mobile apps, websites, and other touchpoints. It serves as the B2B brand of Gen (NASDAQ: GEN).
B2B MarketplacesFintechMarketing TechSaaS
Founders & leadership
Even Financial was founded in 2014 by Phill Rosen.
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Phill RosenFounder & CEO
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Ian RosenExecutive
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Jarid MagedExecutive
Board
BD
Investors · 11
AAF Management Ltd.Washington
Conversion CapitalSan Francisco · $500K – $5M
F-Prime CapitalCambridge · $3M – $10Mvia David Jegen · led
GreatPoint VenturesSan Francisco · $250K – $20M
MassMutual VenturesSpringfield · $500K – $5M
Valuestream VenturesMiami · $250K – $10M
Canaan Partnersreported · 2 sourcesStamford · $500K – $20Mvia Brendan Dickinson · board
Citi VenturesreportedNew York
Lerer HippeaureportedNew York · $500K – $2M
Plug and Play VenturesreportedSunnyvale · $50K – $12M
Social Leveragereported · 2 sourcesScottsdale · $1M – $2M
Reported raises · per SEC filings
Form D private placements$25.1M disclosed across 3 rounds · 2015–2018
▶$19MraisedAug 2018 · 12 investors · Other TechnologyRule 506(b)
▶$19MraisedAug 2018 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Phillip RosenExecutive Officer, Director
- Ashok KrishnamurthiDirector
- Kevin HylandExecutive Officer
- John VenturaExecutive Officer, Director
- Brendan DickinsonDirector
- Offering amount
- $19M
- Amount sold
- $19M
- First sale
- Jul 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$3.3MraisedFeb 2017 · 8 investors · Other TechnologyRule 506(b)
▶$3.3MraisedFeb 2017 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ian RosenDirector
- Jarid MagedExecutive Officer, Director
- Phillip RosenExecutive Officer, Director
- Brendan DickinsonDirector
- Offering amount
- $6.1M
- Amount sold
- $3.3M
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$2.8MraisedMar 2015 · 12 investors · Other TechnologyRule 506(b)
▶$2.8MraisedMar 2015 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ian RosenExecutive Officer, Director
- Phillip RosenExecutive Officer, Director
- Jarid MagedExecutive Officer, Director
- Brendan DickinsonDirector
- Offering amount
- $2.8M
- Amount sold
- $2.8M
- First sale
- Feb 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Even Financial do?
- Engine by Gen (formerly Even Financial) operates an embedded finance marketplace platform that matches consumers with real-time, personalized financial product recommendations from a network of providers across mobile apps, websites, and other touchpoints. It serves as the B2B brand of Gen (NASDAQ: GEN).
- Who founded Even Financial?
- Even Financial was founded by Phill Rosen in 2014.
- Who are Even Financial's investors?
- Even Financial's investors include AAF Management Ltd., Conversion Capital, F-Prime Capital, GreatPoint Ventures, MassMutual Ventures, Valuestream Ventures, Canaan Partners, Citi Ventures and 3 more.
- How much funding has Even Financial raised?
- Even Financial has disclosed $25.1M raised across 3 rounds.
- Where is Even Financial headquartered?
- Even Financial is headquartered in Brooklyn, US.