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Ettos is a Medellín-based e-commerce company positioning itself as an online beauty store for Latin America.
Also known as Ettos
Investors · 2
How we know: 2048 Ventures's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Aug 2026Ettos is an e-commerce company operating in the beauty and cosmetics category, describing itself as an "everything store" for beauty in Latin America. The company is headquartered in Medellín, Colombia, and is a small organization with a headcount in the 1-10 range.
Publicly listed roles include a CTO and co-founder, Isabel Arango Mesa, and a creative director, Clara Isabel Arango Ruiz, with the organization structured around executive leadership and operations management functions.
▸Full profile — market position, go-to-market, geography
Market position
A small early-stage e-commerce company in the beauty and cosmetics sector; companies listed alongside it in the same category include Grupo Boticário, Shiseido, Avon and Huda Beauty.
Go-to-market
Beauty and cosmetics buyers in Latin America.
Geography
Headquartered in Medellín, Colombia, with a stated market focus on Latin America.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 3
primary sources listed
- Ettos | The Orgtheorg.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ettos do?
- Ettos is a Medellín-based e-commerce company positioning itself as an online beauty store for Latin America.
- Who are Ettos's investors?
- Ettos's investors include 2048 Ventures, First Row Partners.