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Embedded Insurance
Park City, US · Founded 2021 · Delaware corporation · 3 known investors
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Embedded Insurance is an insurtech company that integrates insurance quoting and coverage into digital customer experiences, offering a data-driven alternative to traditional comparison shopping. The company, which has rebranded as Salty (salty.ai), provides quoting tools, licensed agents, and partner distribution programs.
Founders & leadership
Embedded Insurance was founded in 2021 by James Hall and Ash Zaki.
JH
James HallFounder & Executive ChairHe has spent over thirty years building insurance and technology companies, including Salty Inc. (acquired by CDK Global), Insurance Point (acquired by Arthur J. Gallagher & Co.), and Ebenefits.com (acquired by UPMC). Hall holds an MBA and PhD from the University of Oxford and a BBA from Westminster College.
AZ
Ash ZakiCo-founder
ME
Mona ElliasonNamed on SEC filing
AH
Adrian HummelCo-Founder & Chief Administrative Officer, Secretary, Embedded Insurance, Inc.
MW
Mungo WilsonNamed on SEC filing
MD
Michael DunlapChief Executive Officer
EK
Ed KuklenskiCo-Founder & Chief of Staff
Investors · 3
HedosophiareportedLondon
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$30.6M disclosed across 3 of 4 rounds · 2021–2026
▶$4.1MraisedSep 2026 · 30 investors · Other TechnologyRule 506(b)
▶$4.1MraisedSep 2026 · 30 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- James HallExecutive Officer, Director
- Mungo WilsonDirector
- Ash ZakiDirector
- Adrian HummelExecutive Officer
- Offering amount
- $4.5M
- Amount sold
- $4.1M
- First sale
- Feb 2025
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$4MraisedSep 2026 · 24 investors · Other TechnologyRule 506(b)
▶$4MraisedSep 2026 · 24 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- James HallExecutive Officer, Director
- Mungo WilsonDirector
- Ash ZakiDirector
- Adrian HummelExecutive Officer
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Mar 2026
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$22.5MraisedMay 2022 · 43 investors · Other TechnologyRule 506(b)
▶$22.5MraisedMay 2022 · 43 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mona ElliasonDirector
- James HallExecutive Officer, Director, Promoter
- Adrian HummelExecutive Officer
- Mungo WilsonDirector
- Offering amount
- $27.5M
- Amount sold
- $22.5M
- Minimum investment
- $1
- First sale
- Nov 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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ClearcoverClearcover is an insurance company that simplifies auto insurance coverage selection and claims processing through a mobile-first platform, enabling fast claim payouts.
Policy GeniusPolicygenius is an online insurance marketplace that provides consumers with free, tailored quotes and support from licensed agents across life, auto, home, and disability insurance. It helps individuals compare policies from multiple insurers and choose coverage that fits their needs.
Companies working in the same space as Embedded Insurance.
Frequently asked questions
- What does Embedded Insurance do?
- Embedded Insurance is an insurtech company that integrates insurance quoting and coverage into digital customer experiences, offering a data-driven alternative to traditional comparison shopping. The company, which has rebranded as Salty (salty.ai), provides quoting tools, licensed agents, and partner distribution programs.
- Who founded Embedded Insurance?
- Embedded Insurance was founded by James Hall, Ash Zaki in 2021.
- Who are Embedded Insurance's investors?
- Embedded Insurance's investors include Hedosophia, Spark Capital, Vista Equity Partners.
- How much funding has Embedded Insurance raised?
- Embedded Insurance has disclosed $30.6M raised across 3 of its 4 known rounds.
- Where is Embedded Insurance headquartered?
- Embedded Insurance is headquartered in Park City, US.