Embedded Insurance
Park City, US · Founded 2021 · Delaware corporation
Founders & leadership
Embedded Insurance was founded in 2021 by James Hall.
JH

James HallinFounderHe has spent over thirty years building insurance and technology companies, including Salty Inc. (acquired by CDK Global), Insurance Point (acquired by Arthur J. Gallagher & Co.), and Ebenefits.com (acquired by UPMC). Hall holds an MBA and PhD from the University of Oxford and a BBA from Westminster College.
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Mona ElliasonNamed on SEC filing
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Adrian HummelNamed on SEC filing
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Mungo WilsonNamed on SEC filing
Reported raises · per SEC filings
Form D private placements$22.5M disclosed across 1 round · 2021
▶$22.5MraisedMay 2022 · 43 investors · Other TechnologyRule 506(b)
▶$22.5MraisedMay 2022 · 43 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mona ElliasonDirector
- James HallExecutive Officer, Director, Promoter
- Adrian HummelExecutive Officer
- Mungo WilsonDirector
- Offering amount
- $27.5M
- Amount sold
- $22.5M
- Minimum investment
- $1
- First sale
- Nov 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapCovered40 shared keywordsCovered operates a homeowners insurance marketplace connecting mortgage borrowers with 80+ carriers across all 50 states, offering quote comparison, licensed advisor guidance, and renewal re-shopping to help borrowers secure adequate coverage and competitive rates.
Libertymutual23 shared keywordsLiberty Mutual provides commercial insurance solutions across multiple industries, including cyber insurance, property, liability, and workers compensation coverage tailored to business needs.
Clearcover18 shared keywordsClearcover is an insurance company that simplifies auto insurance coverage selection and claims processing through a mobile-first platform, enabling fast claim payouts.
Policy Genius14 shared keywordsPolicygenius is an online insurance marketplace that provides consumers with free, tailored quotes and support from licensed agents across life, auto, home, and disability insurance. It helps individuals compare policies from multiple insurers and choose coverage that fits their needs.
Companies competing with Embedded Insurance for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- Who founded Embedded Insurance?
- Embedded Insurance was founded by James Hall in 2021.
- How much funding has Embedded Insurance raised?
- Embedded Insurance has disclosed $22.5M raised across 1 round.
- Where is Embedded Insurance headquartered?
- Embedded Insurance is headquartered in Park City, US.

