Fundraising Fox
Embedded Insurance
Park City, US · Founded 2021 · Delaware corporation · 3 known investors
Find your way into Embedded Insurance
55 people in our graph share verified history with the Embedded Insurance team — schools, employers, funds. One of them is your warm intro.
Gülsah Wilkeunlockedknows James Hall · together at Saïd Business School, University of Oxford (overlapped)
×10knows the team · via Saïd Business School, University of Oxford
knows the team · via Children's Miracle Network Hospitals
Founders & leadership
Embedded Insurance was founded in 2021 by James Hall and Ash Zaki.
JH
James HallCo-founderHe has spent over thirty years building insurance and technology companies, including Salty Inc. (acquired by CDK Global), Insurance Point (acquired by Arthur J. Gallagher & Co.), and Ebenefits.com (acquired by UPMC). Hall holds an MBA and PhD from the University of Oxford and a BBA from Westminster College.
AZ
Ash ZakiCo-founder
ME
Mona ElliasonNamed on SEC filing
AH
Adrian HummelNamed on SEC filing
MW
Mungo WilsonNamed on SEC filing
Investors · 3
HedosophiareportedLondon
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$30.6M disclosed across 3 of 4 rounds · 2021–2026
▶$4.1MraisedSep 2026 · 30 investors · Other TechnologyRule 506(b)
▶$4.1MraisedSep 2026 · 30 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- James HallExecutive Officer, Director
- Mungo WilsonDirector
- Ash ZakiDirector
- Adrian HummelExecutive Officer
- Offering amount
- $4.5M
- Amount sold
- $4.1M
- First sale
- Feb 2025
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$4MraisedSep 2026 · 24 investors · Other TechnologyRule 506(b)
▶$4MraisedSep 2026 · 24 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- James HallExecutive Officer, Director
- Mungo WilsonDirector
- Ash ZakiDirector
- Adrian HummelExecutive Officer
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Mar 2026
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$22.5MraisedMay 2022 · 43 investors · Other TechnologyRule 506(b)
▶$22.5MraisedMay 2022 · 43 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mona ElliasonDirector
- James HallExecutive Officer, Director, Promoter
- Adrian HummelExecutive Officer
- Mungo WilsonDirector
- Offering amount
- $27.5M
- Amount sold
- $22.5M
- Minimum investment
- $1
- First sale
- Nov 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapCovered40 shared keywordsCovered operates a homeowners insurance marketplace connecting mortgage borrowers with 80+ carriers across all 50 states, offering quote comparison, licensed advisor guidance, and renewal re-shopping to help borrowers secure adequate coverage and competitive rates.
Libertymutual23 shared keywordsLiberty Mutual provides commercial insurance solutions across multiple industries, including cyber insurance, property, liability, and workers compensation coverage tailored to business needs.
Clearcover18 shared keywordsClearcover is an insurance company that simplifies auto insurance coverage selection and claims processing through a mobile-first platform, enabling fast claim payouts.
Policy Genius14 shared keywordsPolicygenius is an online insurance marketplace that provides consumers with free, tailored quotes and support from licensed agents across life, auto, home, and disability insurance. It helps individuals compare policies from multiple insurers and choose coverage that fits their needs.
Companies competing with Embedded Insurance for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- Who founded Embedded Insurance?
- Embedded Insurance was founded by James Hall, Ash Zaki in 2021.
- Who are Embedded Insurance's investors?
- Embedded Insurance's investors include Hedosophia, Spark Capital, Vista Equity Partners.
- How much funding has Embedded Insurance raised?
- Embedded Insurance has disclosed $30.6M raised across 3 of its 4 known rounds.
- Where is Embedded Insurance headquartered?
- Embedded Insurance is headquartered in Park City, US.