Embeddable
Techstars '17Berlin, DE · Founded 2016 · 8 employees on LinkedIn · 4 known investors
Trevor provides a no-code SQL query tool that allows business teams to analyze data, create visualizations, and trigger actions across applications without coding expertise.
Also known as TMD Technology Limited · TMD Technology Ltd · Trevor · Trevor.io
Investors · 4
Also in the syndicate · 1
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Embeddable, operated by TMD Technology Limited and originally known for its Trevor.io product, builds analytics software for software teams. Trevor.io is a self-service business intelligence tool that connects directly to a company's database, without taking a copy of the data, via a secure read-only transaction or an SSH tunnel. Its query builder allows non-technical staff to answer data questions without writing SQL, build charts and dashboards, set up alerts, and route live data into Google Sheets, Slack, email, Amazon S3 or Zapier-connected applications. Supported data sources include Postgres, MySQL, Snowflake, Redshift, BigQuery, SQL Server and MariaDB. The product is positioned as removing internal data requests from engineers and analysts, with a stated five-minute setup, GDPR compliance and pricing that starts at $0 per month.
Embeddable is a separate, developer-focused product for customer-facing analytics. It is a JavaScript SDK with a headless architecture: developers define reusable components and charts in React.js — wrapping their own design system and preferred charting libraries — and define the data models exposed to customers, while customer-facing teams use a point-and-click, no-code builder to assemble dashboards and publish changes directly to the live product. The platform handles performance on live data, row-level security so each end user sees only permitted data, and out-of-the-box features such as exporting, sharing, scheduling, customization, internationalisation and drill-downs. It connects to data in a central warehouse or distributed across microservices.
Founding story
Tom Gardiner is CEO and co-founder; OpenOcean partner Sam Hields refers to co-founders Harry and Tom, describing them as having spent a decade working on innovation in the business intelligence space. Embeddable grew out of the team's existing Trevor.io business after customers asked to show the dashboards they had built internally to their own end users.
Business model
The company sells software to other software vendors and to internal business teams. Trevor.io is offered on a usage-based subscription with a free tier starting at $0 per month, alongside an enterprise offering handled by a sales team. Embeddable is sold as a developer toolkit under contracts; as of December 2024 the company reported signing over $100,000 in new contracts each month across customers ranging from startups to multibillion-dollar revenue businesses.
Subscription and contract-based software revenue. Trevor.io pricing starts at $0 per month and scales with usage, with a separately sold enterprise tier; Embeddable is sold to product and engineering teams under contracts.
Traction
Prior to launching its private beta in December 2023, Embeddable had secured contracts with 36 companies. Since then it received more than 800 applications to its beta program and reported signing over $100,000 in new contracts each month as of December 2024, operating with 14 employees.
Latest developments
In December 2024 the company closed an oversubscribed €6M seed round led by OpenOcean with participation from existing investors Four Rivers and Techstars, to be used to expand the team, build a developer community and create a library of data visualization templates. Embeddable was subsequently named winner of the Embedded Analytics Solution of the Year at the Data Breakthrough Awards 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company operates in the embedded and self-service analytics market, where analytics features are increasingly expected inside SaaS products. Coverage frames Embeddable as a developer-first challenger to established business intelligence vendors' embedding approaches. By December 2024 it had signed contracts with 36 companies, ranging from startups to multibillion-dollar revenue businesses, and reported over $100,000 in new contracts signed monthly with a team of 14.
The company positions Embeddable against traditional embedded analytics products that rely on iframes, offering instead a headless, SDK-based approach in which the embedded experience uses the host application's own components and design system so it appears native rather than bolted on. The stated contrast is "build" rather than "buy": customers construct their own customer-facing analytics, in what the company describes as a tenth of the time required to build from scratch, while retaining full control of UX and UI. Other cited differentiators include row-level security as a first-class feature, live data loading, and a planned community-contributed template library — compared by the company to the approaches of Notion and Airbyte — versus tools offering a fixed set of components.
Technology
Embeddable uses a headless architecture exposed through a JavaScript SDK. Components and charts are defined in React.js, wrapping the customer's own design system and charting libraries, and are then made available in a no-code dashboard builder. Data models are declared by the customer to control what is exposed to end users, and row-level security restricts each end user to permitted data. Connections are made directly to source databases over secure read-only transactions, supporting central warehouses and distributed microservice databases; Trevor.io lists Postgres, MySQL, Snowflake, Redshift, BigQuery, SQL Server and MariaDB among supported sources, and integrates with Google Sheets, Slack, email, Amazon S3 and Zapier for data delivery and alerting.
Go-to-market
Trevor.io uses self-serve acquisition with a free trial requiring no credit card, a public interactive demo, and a demo request path plus a dedicated sales motion for enterprise buyers. For Embeddable, the company ran a pre-launch Lighthouse Programme offering ten selected companies first access, bespoke analytics builds and lifetime free use, alongside a Product Hunt launch, a Slack developer community and a beta application program that drew over 800 applications. Existing Trevor.io users are directed to Embeddable from the Trevor.io site. Strategic partnerships include StarTree, amCharts and Cube.
Trevor.io targets engineers and analysts seeking to offload internal data requests, non-technical business teams in marketing, operations, customer success and strategy, and team leads implementing self-service analytics; users cited include staff at Scalapay, Hubble, GymFlow, Moteefe, Zen, Wedge, Aspireship, Op36Golf, Roofr, Goodtime, Curemint, Kindred, Vidsy and JGive. Embeddable targets software product and engineering teams that need to ship customer-facing analytics inside their own applications, spanning startups to multibillion-dollar revenue businesses.
Geography
The company is described in press coverage as London-based, with a team of 14 based in London as of December 2024. Trevor.io is registered in England as TMD Technology Limited (company no. 13856879) at International House, 142 Cromwell Road, London, SW7 4EF, United Kingdom. Customers are described as being located worldwide.
History
The company launched Trevor.io in 2016, including a Product Hunt launch, and operated it for several years as an internal self-service BI tool. Responding to customer demand to expose the dashboards they had built to their own end users, the team began developing Embeddable as a dedicated customer-facing analytics product, running a pre-launch Lighthouse Programme for ten early companies and building a Slack community around the product. Embeddable entered private beta in December 2023, and in December 2024 the company announced a €6M seed round. Embeddable was named winner of the Embedded Analytics Solution of the Year at the Data Breakthrough Awards 2026.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlap
Companies competing with Embeddable for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 5
launches, deals, and filingsEmbeddable was named winner of the Embedded Analytics Solution of the Year at the Data Breakthrough Awards 2026.
Embeddable (TMD Technology Limited) announced the close of an oversubscribed €6M seed round, reported as approximately $6.28M, to expand the team, build a developer community and create a template library.
$6.3M source ↗
Embeddable established early strategic partnerships with StarTree, amCharts and Cube.
Embeddable, the customer-facing embedded analytics toolkit built by the team behind Trevor.io, entered private beta.
The company launched Trevor.io in 2016, including a Product Hunt launch.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Embeddabletrevor.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Embeddable do?
- Embeddable, from the team behind Trevor.io, is a headless SDK for building native customer-facing analytics dashboards.
- Who are Embeddable's investors?
- Embeddable's investors include OpenOcean, SPWOne, Techstars.
- Where is Embeddable headquartered?
- Embeddable is headquartered in Berlin, DE.