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Embark
Founded 2015 · 71 employees on LinkedIn · 12 known investors
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Embark Veterinary develops dog DNA tests and science-backed supplements for dog health and genetics. The company serves dog owners seeking genetic insights and nutritional products for their pets.
Also known as Embark Vet · Embark Veterinary
Founders & leadership
Investors · 12
How we know: DCVC (Data Collective)'s portfolio page · techcrunch.com · Not right? Tell us
How we know: F-Prime Capital's portfolio page · Not right? Tell us
How we know: Founder Collective's portfolio page · Not right? Tell us
How we know: FundersClub's portfolio page · Not right? Tell us
How we know: Slow Ventures's portfolio page · Not right? Tell us
How we know: funding news · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements- Undisclosed amountSeries CSep 2019Source ↗
- Undisclosed amountSeries AJul 2017
Data Collective (lead), Maven Ventures, SV Angel, YC Continuity
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Embark (Embark Veterinary) markets a line of at-home canine testing kits and related dog health products sold directly to consumers through its website. Its catalogue includes a Breed + Health Dog DNA Test covering breed identification, health and trait insights, allergy risk and a canine relative-matching feature; a Breed ID Dog DNA Test providing breed breakdown, ancestry and relative matching; a Dog Age Test that estimates a dog's calendar age and birthday from DNA methylation; and a Gut Health Test assessing canine digestive health. Listed prices on the company's site range from roughly $109 to $139 for individual tests, with discounts against higher original prices, and the company also offers multi-product bundles.
Beyond testing, Embark sells dog supplements, including joint and allergy formulations, and offers a product experience it calls Embark Unleashed, along with personalized games and training activities generated from a dog's DNA results. The company describes a workflow in which the owner collects a sample using an included pre-paid mailer (for US customers), Embark's scientific team analyzes it, and results are delivered with guidance intended for preventative care, diet and lifestyle decisions. Embark also runs shelter- and rescue-oriented activity, including a checkout donation program in which it matches customer donations up to $5,000 and a "Long Stay, No Longer" initiative aimed at helping shelter dogs be adopted more quickly.
Business model
Direct-to-consumer sale of one-time canine DNA and health test kits and repeat-purchase supplements, with bundle pricing to increase order value.
Product sales of DNA test kits (listed at approximately $109-$139), other health tests and dog supplements, sold individually or in discounted bundles via the company's online store.
Traction
The company's site cites more than 50,000 five-star reviews and recognition as a top gift by New York Magazine.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions its results as more extensive than competing dog tests, citing features such as a canine relative finder, DNA methylation-based age estimation and actionable health guidance rather than breed trivia alone.
Technology
Canine genetic testing from owner-collected samples, including breed and ancestry analysis, health and trait variant screening, allergy risk assessment, DNA relative matching across tested dogs, DNA methylation-based age estimation, and microbiome-based gut health testing.
Go-to-market
Online direct sales from embarkvet.com with promotional discounts, free US shipping, bundle offers, gift positioning, customer testimonials and content marketing through educational articles; shelter and rescue partnerships supported by matched customer donations.
Dog owners and adopters seeking breed ancestry, genetic health risk, biological age and gut-health information about their dogs, as well as supplement buyers; shelters and rescue organizations are engaged through partnership and donation programs.
Geography
Sells online with free shipping on US orders and pre-paid sample mailers included for US customers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Embark went on to found or lead other companies.
Related companies · 4
Companies working in the same space as Embark.
▸Research sources · 1
primary sources listed
- Embarkembarkvet.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Embark do?
- Embark sells dog DNA tests for breed, health, age and gut-health insights, plus canine supplements, direct to dog owners.
- Who are Embark's investors?
- Embark's investors include DCVC (Data Collective), F-Prime Capital, FJ Labs, Founder Collective, FundersClub, Peak Partners, Slow Ventures, SoftBank Vision Fund and 3 more.