Electra Beverages
New York, US · Founded 2020 · Delaware LLC
Find your way into Electra Beverages
155 people in our graph share verified history with the Electra Beverages team — schools, employers, funds. One of them is your warm intro.
Dougunlockedknows Fran Harris · together at University of Texas at Austin (overlapped)
×7knows the team · via University of Texas at Austin
×3knows the team · via ESPN
knows the team · via WNBA (Women's National Basketball Association)
Electra makes powdered hydration drink mixes in flavors such as Strawberry Splash and Litty Lime, sold in single-serve pouches. The brand markets clean, better-for-you hydration products directly to active consumers and athletes.
Founders & leadership
Electra Beverages was founded in 2020 by Fran Harris.
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Fran HarrisinFounderA University of Texas alumna and former basketball player, Harris has worked as a speaker and consultant on sports economy, women's sports business, and leadership, and serves as announcer for the WNBA's Dallas Wings.
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Lindsay W ReedinCo-Chief Executive Officer, Manager of Issuer
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Kersey S ReedinCo-Chief Executive Officer, Manager of Issuer
Reported raises · per SEC filings
Form D private placements$670K disclosed across 1 round · 2023
▶$670KraisedJun 2025 · 7 investors · OtherRule 506(b)
▶$670KraisedJun 2025 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Lindsay W ReedExecutive Officer, Director
- Kersey S ReedExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $670K
- Minimum investment
- $20K
- First sale
- Apr 2023
- Incorporated
- Limited Liability Company, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlap
Instacart20 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Front Office Sports15 shared keywordsFront Office Sports is a media outlet covering the business of sports, publishing articles and video series such as interviews with sports investors and owners. This page hosts a video episode of its "Portfolio Players" series featuring Clase Azul founder Arturo Lomeli discussing soccer club ownership.
Companies competing with Electra Beverages for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Electra Beverages do?
- Electra makes powdered hydration drink mixes in flavors such as Strawberry Splash and Litty Lime, sold in single-serve pouches. The brand markets clean, better-for-you hydration products directly to active consumers and athletes.
- Who founded Electra Beverages?
- Electra Beverages was founded by Fran Harris in 2020.
- How much funding has Electra Beverages raised?
- Electra Beverages has disclosed $670K raised across 1 round.
- Where is Electra Beverages headquartered?
- Electra Beverages is headquartered in New York, US.