Fundraising FoxElectra Beverages
New York, US · Founded 2020 · Delaware LLC
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Electra makes powdered hydration drink mixes in flavors such as Strawberry Splash and Litty Lime, sold in single-serve pouches. The brand markets clean, better-for-you hydration products directly to active consumers and athletes.
Founders & leadership
Electra Beverages was founded in 2020 by Fran Harris.
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Fran HarrisFounderA University of Texas alumna and former basketball player, Harris has worked as a speaker and consultant on sports economy, women's sports business, and leadership, and serves as announcer for the WNBA's Dallas Wings.
Reported raises · per SEC filings
Form D private placements$670K disclosed across 1 round · 2023
▶$670KraisedJun 2025 · 7 investors · OtherRule 506(b)
▶$670KraisedJun 2025 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Lindsay W ReedExecutive Officer, Director
- Kersey S ReedExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $670K
- Minimum investment
- $20K
- First sale
- Apr 2023
- Incorporated
- Limited Liability Company, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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Frequently asked questions
- What does Electra Beverages do?
- Electra makes powdered hydration drink mixes in flavors such as Strawberry Splash and Litty Lime, sold in single-serve pouches. The brand markets clean, better-for-you hydration products directly to active consumers and athletes.
- Who founded Electra Beverages?
- Electra Beverages was founded by Fran Harris in 2020.
- How much funding has Electra Beverages raised?
- Electra Beverages has disclosed $670K raised across 1 round.
- Where is Electra Beverages headquartered?
- Electra Beverages is headquartered in New York, US.