Front Office Sports
New York, US Β· Founded 2023 Β· 2 known investors
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Front Office Sports is a media outlet covering the business of sports, publishing articles and video series such as interviews with sports investors and owners. This page hosts a video episode of its "Portfolio Players" series featuring Clase Azul founder Arturo Lomeli discussing soccer club ownership.
Also known as FOS Β· Front Office Sports (FOS)
Founders & leadership
Front Office Sports was founded in 2023 by Adam White.
Board
Investors Β· 2
Also in the syndicate Β· 2
Reported raises Β· per SEC filings
Form D private placements$12.7M disclosed across 1 of 3 rounds Β· 2022β2023
βΆ$12.7MraisedDec 2023 Β· 1 investors Β· OtherRule 506(b)
- David CastelblancoExecutive Officer
- Adam WhiteExecutive Officer, Director
- Jason SteinDirector
- Fara LeffDirector
- Jeff ZuckerDirector
- Offering amount
- $12.7M
- Amount sold
- $12.7M
- First sale
- Sep 2023
- Incorporated
- Limited Liability Company, Delaware, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation Β· disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed β follow each entry's link for the claim.
Company profile
researched Aug 2026Front Office Sports (also branded FOS) is a U.S. news and media organization focused on sports business. It publishes daily editorial coverage across verticals including football, basketball, baseball, hockey, soccer, women's sports, college sports, golf, tennis, motorsports and combat sports, as well as industry-oriented sections such as media, finance, stadiums and real estate, sports betting, law, retail and franchises. Reporting mixes breaking news, exclusives, and features on league economics, broadcast rights, ratings, sponsorships and litigation.
Beyond written coverage, the company operates newsletters, a daily show ("Front Office Sports Today"), video and podcast programming, a merchandise store, and live events. Its event slate includes the Tuned In conference, held for a second annual edition in Times Square with executives from Fox, NBC, CBS, ESPN and TNT and commissioners including the NBA's Adam Silver and MLB's Rob Manfred, plus content-led formats such as Huddle in the Hamptons and partner events built around tentpole moments. Front Office Sports Studios, operating under the RedBird IMI umbrella, develops, produces and distributes unscripted and scripted television, film, digital and branded content; credits listed include Fall of Favre (Netflix), Full Swing (Netflix), The 500 (Fox), 100 Days to Indy (Paramount+), Courtside at the NBA Finals (HBO), 24/7: Kelly Slater (HBO), 24/7 College Football (HBO), Countdown: Inspiration4 Mission to Space (Netflix), Real Sports with Bryant Gumbel (HBO) and Aces. Studios leadership includes Patrick Dimon and Dan DiStefano.
The company was co-founded by Adam White, who serves as CEO, and Russell Wilde, chief operating officer; Dan Roberts is editor-in-chief. FOS announced that an FOS app would launch on September 1.
Founding story
Adam White started the first version of Front Office Sports as a class project during his freshman year at the University of Miami in 2014, describing it as something "built to get a job, not become one." The following summer he posted in a University of Miami sport administration Facebook group seeking collaborators; the sole respondent, Russell Wilde, became co-founder and chief operating officer. White has said the business effectively started in 2015 and did not generate its first dollar until 2018. Early validation came from informational interviews with industry professionals, who said they wanted news, video and multiplatform content supported by a strong social presence. The first outside investment came from Jason Stein of SC Holdings, a New York-based investment and strategic advisory firm and fellow University of Miami alum, whom White met via Twitter.
Business model
FOS monetizes a sports-business audience through advertising and brand partnerships, original and branded content, events, thought leadership and social/digital distribution, marketed to advertisers as a multi-platform media brand serving the "sports prosumer." It has also sold consumer subscriptions and operates an e-commerce merchandise store, alongside a studio arm producing content for television, film, digital and brand platforms.
Revenue sources described across sources include advertising and custom brand integrations, sponsored content and branded content, live and partner events, paid consumer subscriptions (a $300-per-year tier unlocking exclusive content, research and events, and an earlier $50-per-month Insights product for college students underwritten by investment app Public), merchandise sales, and studio content production and distribution.
Traction
The free newsletter reached more than 500,000 subscribers by 2021 and more than 800,000 subscribers as of March 2022. Staff grew from an initial full-time team of 10 to more than 60, up from 40 employees in 2022. The second annual Tuned In conference drew more than 400 attendees, with content generating millions of cross-platform views and impressions; FOS scheduled seven additional events for 2025 with further plans for 2026. Axios reported in 2021 that the company expected profitability.
Latest developments
As of August 2026 the site promoted the launch of an FOS app on September 1 and continued daily coverage and exclusives. Recent corporate milestones include the 2025 launch of Front Office Sports Studios under RedBird IMI, a 2025 Digiday Media Award, 2025 inclusion on Inc.'s fastest-growing private companies list, a daily syndicated television news program developed with 'Access Hollywood' producer Rob Silverstein, the relaunch of the daily show Front Office Sports Today, and the tennis docuseries 'Aces: The ATP No. 1 Club' picked up by Prime Video for the U.S.
βΈFull profile β market position, go-to-market, geography, history
Market position
FOS positions itself as a digitally native sports business news brand competing in the sports business publication category. It has been recognized on Fast Company's Most Innovative Companies list (2021), AdWeek's Media Hot List "Hottest in Sports" (2022 and 2024), Inc.'s fastest-growing private companies list (2023 and 2025), Digiday Media Awards (finalist 2021-2023; winner 2025), W3 Gold and Silver awards (2021, 2022) and as a Shorty Awards finalist (2024). Its Tuned In conference has drawn senior network executives and league commissioners.
FOS describes itself as digitally native and, having raised comparatively little capital, oriented toward agility and immediately accretive initiatives, with early hiring weighted toward sales rather than editorial. It combines exclusive sports-business reporting with events framed as experiences and a studio arm that leverages the editorial brand for premium documentary and branded storytelling.
Go-to-market
Distribution is centered on free and paid newsletters, the frontofficesports.com site, social channels, video and podcast programming, a daily show, and a mobile app. Advertiser demand is served through a dedicated advertising unit offering digital, social, original and branded content, events and thought leadership; live events serve both audience engagement and brand-partner objectives. Coverage partnerships and sponsored series (including a women's sports vertical presented in partnership) supplement editorial output.
Readers include professionals working in the sports industry as well as general consumers interested in the business of sports; on the commercial side, customers are brands, agencies, leagues and rights holders seeking advertising, branded content, event sponsorship and studio productions.
Geography
The company is run from New York and covers primarily U.S. sports leagues and media, with editorial attention also given to international properties such as the Premier League.
History
Founded out of a University of Miami class project in 2014 and operating in earnest from 2015, FOS secured its first outside investment from SC Holdings following a 2018 Twitter connection. By 2021 its newsletter had more than 500,000 free subscribers; that year the site rebranded to FOS, began selling paid subscriptions, and partnered with investment app Public on the Insights subscription product for college students, run by former Goldman Sachs banker Liam Killingstad. In 2022 FOS raised $5 million from Crain Communications at roughly a $25 million valuation. In 2023, former CNN executive Jeff Zucker acquired a stake and bought out Crain's shares. FOS hired Dan Roberts as editor-in-chief in July 2024. Front Office Sports Studios launched under the RedBird IMI umbrella in 2025.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 15
launches, deals, and filingsThe company announced its FOS app would launch on September 1, with pre-save available on the App Store.
FOS launched a content label, Front Office Sports Studios, producing unscripted and scripted television, film, digital and branded content, powered by partnerships including RedBird IMI.
FOS teamed with producer Rob Silverstein on a daily television news program, a move discussed publicly alongside Jeff Zucker.
FOS hosted its second annual Tuned In conference, featuring executives from Fox, NBC, CBS, ESPN and TNT and commissioners Adam Silver (NBA) and Rob Manfred (MLB); more than 400 people attended.
FOS hired Dan Roberts as editor-in-chief; he previously held the same role at Variant, an early-stage venture fund, and at cryptocurrency news site Decrypt.
Former CNN executive Jeff Zucker invested in FOS and bought out Crain Communications' shares.
FOS appeared on Inc.'s fastest-growing private companies list in 2023 and 2025.
FOS was recognized on AdWeek's Media Hot List in 2022 and again in 2024.
Crain Communications invested $5 million in Front Office Sports, valuing the company at roughly $25 million.
$5M source β
The site rebranded as FOS and began selling paid subscriptions; Axios reported the company expected profitability.
FOS worked with investment app Public on Insights, a $50-per-month subscription product aimed at college students, run by former Goldman Sachs banker Liam Killingstad.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Front Office Sportsfrontofficesports.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Front Office Sports do?
- Front Office Sports is an American digital media company covering the business of sports across newsletters, video, events and studio content.
- Who founded Front Office Sports?
- Front Office Sports was founded by Adam White in 2023.
- How much funding has Front Office Sports raised?
- Front Office Sports has disclosed $12.7M raised across 1 of its 3 known rounds.
- Where is Front Office Sports headquartered?
- Front Office Sports is headquartered in New York, US.