Fundraising Fox

Elder

2 known investors

elder.org ↗

Elder is a marketplace that connects families with self-employed home carers, offering long-term, temporary, and flexible in-home care for older people across Great Britain. The platform lets customers match with screened carers, arrange calls, manage care schedules, and handle payments online.

Digital HealthHealthtechMarketplacesin /elder-hq

Founders & leadership

PD
Peter DowdsinFounder

Investors · 2

MMC VenturesLondon · $635K – $13M
RainmatterreportedBengaluru · $60K – $12M

Competitors · 4

by search overlap
A Place for Mom1216 shared keywordsA Place for Mom operates a free referral service that helps families find senior living and home care options, offering personalized recommendations, pricing details, and advisor guidance. It connects families with a network of senior living communities and home care providers based on care needs, location, and budget.
AARP998 shared keywordsAARP is a membership organization serving people aged 50 and older, offering benefits such as discounts, programs, newsletters, magazines, and community events. It also advocates on issues like Social Security and Medicare and provides resources on health, finances, and daily life.
Carecom838 shared keywordsCare.com operates a marketplace that connects families with professional caregivers for childcare, senior care, pet care, and household services. The company also provides employer-sponsored family care benefits and payroll solutions for caregivers and agencies.
Uclahealth712 shared keywordsUCLA Health is an academic health system providing primary, immediate, and specialty medical care including cancer, neuroscience, transplant, orthopedics, cardiovascular, and children's care. It operates hospitals and clinics and trains medical students, with a network of locations in the Los Angeles area.

Companies competing with Elder for the same Google search keywords, organic and paid, via search-intersection analysis.

Companies House · registry record

View on Companies House ↗
Insolvency history
Registered name
ELDER LTD.
Company number
SC314739
Status
Dissolved
Company type
Private limited company
Incorporated
16 Jan 2007
Dissolved
18 Sept 2025
Registered office
C/O Begbies Traynor Llp, 7 Queen's Gardens, Aberdeen, AB15 4YD
Nature of business (SIC)
96090 — Other service activities n.e.c.
Accounts
last made up to 31 Mar 2019
Confirmation statement
last made up to 30 Jan 2020

Current officers

  • Fiona Mckain — secretary, appointed 16 Jan 2007
  • David William Mckain — director, appointed 16 Jan 2007

Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

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