Fundraising Fox
/Companies
Sign in

Elder

Founded 2015 · 242 employees on LinkedIn · 4 known investors

Find your way into Elder

Elder is a marketplace that connects families with self-employed home carers, offering long-term, temporary, and flexible in-home care for older people across Great Britain. The platform lets customers match with screened carers, arrange calls, manage care schedules, and handle payments online.

Digital HealthHealthtechMarketplaces

Founders & leadership

Elder was founded in 2015 by Peter Dowds.

PDPeter Dowds
Peter DowdsCEO & Co-Founder

Investors · 4

MMC Ventureslisted by MMC VenturesLondon · $635K – $13M

How we know: MMC Ventures's portfolio page · a partner's Signal profile · tech.eu · Not right? Tell us

RainmatterreportedBengaluru · $60K – $12M

How we know: funding news · Not right? Tell us

TransLink CapitalreportedSilicon Valley · $1M – $5M

How we know: press coverage · Not right? Tell us

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 4

by search overlap
A Place for Mom1216 shared keywordsA Place for Mom is a senior care referral service that helps families find and compare senior living and care options, including assisted living, memory care, independent living, home care, nursing homes, and senior apartments. It also provides guides and resources such as VA benefits information for long-term care.
AARP998 shared keywordsAARP Services is the commercial arm of AARP that connects companies with the 50+ population through brand licensing, marketing, audience data, and innovation services. It helps organizations develop and market products and services tailored to aging consumers while leveraging AARP's trusted brand and member insights.
Carecom838 shared keywordsCare.com operates a marketplace that connects families with professional caregivers for childcare, senior care, pet care, and household services. The company also provides employer-sponsored family care benefits and payroll solutions for caregivers and agencies.
Uclahealth712 shared keywordsUCLA Health is a major academic health system providing patient care across five hospitals and 290 clinics in Southern California and the Central Coast, alongside research and medical education. The organization conducts pioneering research in oncology, transplantation, neurosurgery, and other specialties, having contributed to the development of numerous FDA-approved treatments.

Companies competing with Elder for the same Google search keywords, organic and paid, via search-intersection analysis.

Companies House · registry record

View on Companies House ↗
Insolvency history
Registered name
ELDER LTD.
Company number
SC314739
Status
Dissolved
Company type
Private limited company
Incorporated
16 Jan 2007
Dissolved
18 Sept 2025
Registered office
C/O Begbies Traynor Llp, 7 Queen's Gardens, Aberdeen, AB15 4YD
Nature of business (SIC)
96090 — Other service activities n.e.c.
Accounts
last made up to 31 Mar 2019
Confirmation statement
last made up to 30 Jan 2020

Current officers

  • Fiona Mckain — secretary, appointed 16 Jan 2007
  • David William Mckain — director, appointed 16 Jan 2007

Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Elder do?
Elder is a marketplace that connects families with self-employed home carers, offering long-term, temporary, and flexible in-home care for older people across Great Britain. The platform lets customers match with screened carers, arrange calls, manage care schedules, and handle payments online.
Who founded Elder?
Elder was founded by Peter Dowds in 2015.
Who are Elder's investors?
Elder's investors include Acton Capital, MMC Ventures, Rainmatter, TransLink Capital.