Elder
Founded 2015 · 242 employees on LinkedIn · 3 known investors
Elder is a marketplace that connects families with self-employed home carers, offering long-term, temporary, and flexible in-home care for older people across Great Britain. The platform lets customers match with screened carers, arrange calls, manage care schedules, and handle payments online.
Founders & leadership
Elder was founded in 2015 by Peter Dowds.
PD
Peter DowdsinCEO & Co-Founder
Investors · 3
Competitors · 4
by search overlap
A Place for Mom1216 shared keywordsA Place for Mom is a senior care referral service that helps families find and compare senior living and care options, including assisted living, memory care, independent living, home care, nursing homes, and senior apartments. It also provides guides and resources such as VA benefits information for long-term care.
AARP998 shared keywordsAARP Services is the commercial arm of AARP that connects companies with the 50+ population through brand licensing, marketing, audience data, and innovation services. It helps organizations develop and market products and services tailored to aging consumers while leveraging AARP's trusted brand and member insights.
Carecom838 shared keywordsCare.com operates a marketplace that connects families with professional caregivers for childcare, senior care, pet care, and household services. The company also provides employer-sponsored family care benefits and payroll solutions for caregivers and agencies.
Uclahealth712 shared keywordsUCLA Health is a major academic health system providing patient care across five hospitals and 290 clinics in Southern California and the Central Coast, alongside research and medical education. The organization conducts pioneering research in oncology, transplantation, neurosurgery, and other specialties, having contributed to the development of numerous FDA-approved treatments.
Companies competing with Elder for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗Insolvency history
- Registered name
- ELDER LTD.
- Company number
- SC314739
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 16 Jan 2007
- Dissolved
- 18 Sept 2025
- Registered office
- C/O Begbies Traynor Llp, 7 Queen's Gardens, Aberdeen, AB15 4YD
- Nature of business (SIC)
- 96090 — Other service activities n.e.c.
- Accounts
- last made up to 31 Mar 2019
- Confirmation statement
- last made up to 30 Jan 2020
Current officers
- Fiona Mckain — secretary, appointed 16 Jan 2007
- David William Mckain — director, appointed 16 Jan 2007
Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
{Funding Alert} Elder Care Startup Age Care Labs Secures Rs 85 Cr in Funding - Indian Retailerindianretailer.com · Jul 2026
Age Care Labs Raises INR 85 Cr to Expand Elder Care Platform, Partners with Shrem Group for Senior Living Venturedigitalhealthnews.com · Jul 2026Frequently asked questions
- What does Elder do?
- Elder is a marketplace that connects families with self-employed home carers, offering long-term, temporary, and flexible in-home care for older people across Great Britain. The platform lets customers match with screened carers, arrange calls, manage care schedules, and handle payments online.
- Who founded Elder?
- Elder was founded by Peter Dowds in 2015.
- Who are Elder's investors?
- Elder's investors include MMC Ventures, Rainmatter, TransLink Capital.