Fundraising Fox
edn
Techstars '16Denver, US · Founded 2015 · Delaware corporation · 2 known investors
Find your way into edn
EdnTech develops technology for growing plants indoors, providing systems that enable users to cultivate food, decorative plants, and living gardens at home.
Also known as ēdn · edn SmallGarden · EdnTech
Founders & leadership
edn was founded in 2015 by Ryan Woltz.
Investors · 2
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How we know: Matchstick Ventures's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$6.4M disclosed across 7 rounds · 2016–2021
▶$1.4MraisedAug 2021 · 6 investors · Other TechnologyRule 506(b)
- Ryan M. WoltzExecutive Officer, Director, Promoter
- Suzanne NorrisDirector
- Offering amount
- $2M
- Amount sold
- $1.4M
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MraisedSep 2020 · 1 investors · Other TechnologyRule 506(b)
- Ryan M. WoltzExecutive Officer, Director, Promoter
- Suzanne NorrisDirector
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Aug 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.7MraisedJun 2020 · 11 investors · Other TechnologyRule 506(b)
- Jason KaniaPromoter
- George MorrisPromoter
- Ryan WoltzExecutive Officer, Director, Promoter
- Offering amount
- $1.8M
- Amount sold
- $1.7M
- First sale
- Nov 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$435KraisedApr 2019 · 2 investors · Other TechnologyRule 506(b)
- Jason KaniaPromoter
- Ryan WoltzExecutive Officer, Director, Promoter
- George MorrisPromoter
- Offering amount
- $435K
- Amount sold
- $435K
- First sale
- May 2018
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$135KraisedApr 2019 · 1 investors · Other TechnologyRule 506(b)
- George MorrisPromoter
- Jason KaniaPromoter
- Ryan WoltzExecutive Officer, Director, Promoter
- Offering amount
- $135K
- Amount sold
- $135K
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$750KraisedOct 2017 · 3 investors · Other TechnologyRule 506(b)
- George MorrisPromoter
- Ryan WoltzExecutive Officer, Director, Promoter
- Jason KaniaPromoter
- Offering amount
- $850K
- Amount sold
- $750K
- First sale
- Sep 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$20KraisedMay 2016 · 1 investors · Other TechnologyRule 506(b)
- Ryan WoltzExecutive Officer, Director, Promoter
- George MorrisPromoter
- Jason KaniaExecutive Officer, Director, Promoter
- Offering amount
- $20K
- Amount sold
- $20K
- First sale
- Feb 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026ēdn (edntech.com) develops consumer indoor gardening hardware that lets people grow plants inside year-round without sunlight or prior gardening experience. Its main product is the SmallGarden, a countertop smart garden with automatic lighting, water storage and Wi-Fi connectivity, sold alongside SeedPods — pre-seeded, biodegradable, non-GMO growing pods for herbs, vegetables and flowering plants — and accessories such as garden snips.
The system is paired with a companion ēdn mobile app, currently offered for iOS only, which provides watering alerts, care and pruning guidance, light scheduling and remote control of the garden. The company frames its mission as making indoor plant growing easy and enabling users to grow their own food and living decorative displays, citing the psychological and aesthetic benefits of having plants indoors.
Business model
Direct-to-consumer sale of indoor gardening hardware plus recurring sales of consumable SeedPod packs and plant-care accessories, supported by a free companion app.
Product sales through the company's online store: the SmallGarden device at $199.99, 10-pack SeedPod sets at $29.00 each, garden snips at $8.50 and e-gift cards.
Traction
The company's site publishes customer testimonials describing ongoing home use of the SmallGarden for herbs, flowers and seedlings later transplanted outdoors.
Latest developments
The product line offered comprises the SmallGarden, multiple SeedPod varieties (including tea and cocktail mixes, purple and Thai basil, kale, mint, moss rose and painted nettle), garden snips and gift cards; the companion app remains iOS-only with no Android support.
▸Full profile — market position, technology, go-to-market
Market position
Positions itself as a provider of app-powered indoor smart gardens combining sustainable design with automation so that growing plants indoors requires no sunlight or gardening skill.
Combines app-based guidance and Wi-Fi control, automatic light scheduling and multi-week water storage with proprietary engineered SeedPods, and emphasises design intended to sit visibly in kitchens and living spaces.
Technology
A countertop growing appliance combining automated LED lighting calibrated to plant needs, a water reservoir sized to last weeks with low-water notifications, and Wi-Fi connectivity controlled through an iOS app that issues watering, care and pruning prompts. Growing media are engineered SeedPods described as biodegradable and non-GMO, pre-loaded with what the plant needs.
Go-to-market
Online direct sales via the company's own e-commerce site, with gifting-oriented promotions (gift cards, seasonal gifting messaging) and customer support handled by email Monday–Friday, 9am–6pm ET.
Home consumers, including those without gardening experience, seeking to grow herbs, vegetables and flowers indoors for cooking, decoration or year-round greenery.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with edn for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- ednedntech.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does edn do?
- ēdn makes app-connected indoor smart gardens and pre-seeded SeedPods for growing herbs, vegetables and flowers at home.
- Who founded edn?
- edn was founded by Ryan Woltz in 2015.
- Who are edn's investors?
- edn's investors include Matchstick Ventures, Techstars.
- How much funding has edn raised?
- edn has disclosed $6.4M raised across 7 rounds.
- Where is edn headquartered?
- edn is headquartered in Denver, US.