Epicgardening

Epic Gardening is a gardening-focused digital publisher and consumer products business that combines educational content with e-commerce. Founded in 2013 by Kevin Espiritu as a hobby blog, it publishes gardening guides and articles on its website, videos across YouTube, Instagram and TikTok, and The Beet podcast, and has produced traditionally published books including Field Guide to Urban Gardening, Grow Bag Gardening and Epic Homesteading. Editorial output is high-volume, with the company publishing on the order of 120 to 180 articles per month across topics such as seeds and seed starting, vegetables, flowers, soil building and general gardening technique.

The commerce side launched in 2019 and sells curated gardening products including modular metal raised garden beds, seeds and seed banks, seed-starting supplies, soil and amendments, and gardening tools, priced from a few dollars for seed packets to roughly $165-$210 for raised bed kits. Products are sold through the company's own website, Amazon, and a growing base of 200-plus retail stores, with a stated goal of 750 to 1,000 stores. The company also operates an affiliate program for emerging creators and an ambassadorship program for established creators, and features a network of contributing gardeners such as Jacques Lyakov (Jacques in the Garden), Chris Chung (Fluent Garden) and Briana Bosch (Blossom & Branch Farm).

Epic Gardening has expanded through acquisitions, buying seed company Botanical Interests, gardening publisher All About Gardening, and food-and-agriculture publisher Modern Farmer. Company communications list an address in Broomfield, Colorado, while the founder is based in San Diego, California at the "Epic Homestead" property used for content production.

Founding story

Kevin Espiritu, who grew up in San Diego and studied accounting at UC Santa Barbara, took up gardening with his brother after college, initially growing basil and cucumbers and experimenting with hydroponics because he lacked outdoor space. In 2013 he started a hobby blog, launched with roughly $50 in domain and web fees, to document what he was learning. After a period of odd jobs and about a year and a half working at a publishing company as its second employee, he quit in the summer of 2016 to work on Epic Gardening full time.

Business model

Content-to-commerce: Epic Gardening builds audience through free gardening content across blog, video, podcast and social platforms, and monetizes primarily through the sale of gardening products. Before the 2019 launch of e-commerce, the majority of revenue came from advertising, affiliate deals and brand partnerships; the majority of revenue now comes from e-commerce.

Product sales through the company's own online store, Amazon, and wholesale/retail distribution in 200-plus stores, supplemented by advertising, affiliate marketing, brand partnerships and book sales.

Traction

Reported revenue grew from about $17,000 in the blog's first year as a business in 2016 to $7.4 million in 2021 and $45 million in 2024. The company reported over 3.6 million social followers, 11 million podcast downloads and 42 million blog visits as of 2024, up from 3 million social followers, 10 million lifetime podcast downloads and 10 million blog visits in 2021. Botanical Interests online sales grew 65% in the first year after acquisition.

Latest developments

In February 2025 Epic Gardening announced the acquisition of Modern Farmer, with plans to return the unprofitable publication to profitability; Jason Wilson, founder of the previously acquired AllAboutGardening.com, was named Head of Editorial at Modern Farmer, and ten All About Gardening writers joined Epic Gardening's publishing operation.