/Companies

Ecolectro

Techstars '21

Ithaca, US · Founded 2015 · Delaware corporation · 23 employees on LinkedIn · 11 known investors

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Ecolectro is an e-commerce site providing information on goods and services, with the ability for users to contact the company and sign up for a mailing list.

Also known as Ecolectro, Inc.

Founders & leadership

Ecolectro was founded in 2015 by Kristina M. Hugar and Gabriel G. Rodríguez-Calero.

KMKristina M. Hugar
Kristina M. HugarCo-founder · Chief Technology Officer2015–2026Kristina M. Hugar worked at a pharmaceutical company early in her career and later pursued graduate research focused on alternative energy materials and their effectiveness. She holds expertise in scientific research methods spanning health and materials science.
GGGabriel G. Rodríguez-Calero
Gabriel G. Rodríguez-CaleroCEO & FounderFounder of Ecolectro, a company developing chemistry-based technology aimed at lowering the cost of renewable hydrogen and clean technologies for the manufacturing, transportation, and energy sectors.
ZS
Zinovia SpezakisExecutive
JG
Jon GordonExecutive

Board

RW
Robert W. ShawBoard director
LCLisa Coca
Lisa CocaBoard directorInvestor at Broadscale
JB
Jeremiah BrewerBoard directorGeneral Partner at Starshot

Investors · 11

Also in the syndicate · 2

Banco Popular Impact FundStarshot Capital

Funding

SEC filings, press & company announcements

$17.5M disclosed across 4 of 7 rounds · 2022–2025

▶$2.3MraisedNov 2025 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Kristina M. HugarExecutive Officer, Director
  • Lisa CocaDirector
  • Jeremiah BrewerDirector
  • Joseph S. CappelloExecutive Officer, Director
  • Gabriel G. Rodriguez-CaleroExecutive Officer, Director
Offering amount
$10M
Amount sold
$2.3M
First sale
Oct 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$10.6MraisedAug 2024 · 19 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert W. ShawDirector
  • Zinovia SpezakisExecutive Officer
  • Gabriel G. Rodriguez-CaleroExecutive Officer, Director
  • Lisa CocaDirector
  • Kristina M. HugarExecutive Officer, Director
  • Jon GordonExecutive Officer
  • Jeremiah BrewerDirector
Offering amount
$10.6M
Amount sold
$10.6M
First sale
Nov 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$500KraisedDec 2022 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gabriel G. Rodriguez-CaleroExecutive Officer, Director
  • Robert W. ShawDirector
  • Jeremiah BrewerDirector
  • Kristina M. HugarExecutive Officer, Director
  • Zinovia SpezakisDirector
Offering amount
$500K
Amount sold
$500K
First sale
Nov 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.1MraisedFeb 2022 · 22 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeremiah M. BrewerDirector
  • Robert W. ShawDirector
  • Zinovia SpezakisDirector
  • Gabriel G. Rodriguez-CaleroExecutive Officer, Director
  • Kristina M. HugarExecutive Officer, Director
Offering amount
$6.8M
Amount sold
$4.1M
First sale
Jan 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

Ecolectro is an Ithaca, New York-based green hydrogen company that develops anion (alkaline) exchange membrane (AEM) materials and fully integrated electrolyzer systems. Its proprietary hydrocarbon-based membrane chemistry is designed to avoid iridium and other precious metals, titanium components in plates and porous transport layers, and PFAS/PFOA "forever chemicals," relying instead on abundant, recyclable materials. The company positions its membranes as a drop-in for existing PEM electrolyzer stacks, combining membrane-based electrolysis with the economics of traditional alkaline electrolysis.

The company states its materials cut stack costs substantially — its website cites a 78% reduction in stack cost and a 33% reduction in overall hydrogen production cost, while a 2024 release cites an 80% cost reduction versus PEM-based stacks. Ecolectro's electrolyzers are described as modular and plug-and-play, allowing customers to add capacity incrementally and to produce hydrogen on site, eliminating transport and storage costs and making them eligible for federal and state green hydrogen tax credits. The systems are also presented as tolerant of variable power input, suiting them to solar and wind integration.

Ecolectro targets hard-to-abate sectors including chemical refining, transportation, steel, aviation, power generation, and industrial users, as well as gas utilities blending hydrogen into natural gas for heating.

Founding story

Ecolectro was co-founded by Cornell PhD chemists Gabriel G. Rodríguez-Calero and Kristina M. Hugar. Rodríguez-Calero began related work on nanoparticle electrodeposits at the University of Puerto Rico and continued at Cornell in the lab of professor Hector Abruña, developing methodologies for characterizing new materials. Hugar completed her PhD under Cornell professor Geoffrey Coates, working on polymer electrolyte scaffolds and materials for alternative energy. Both participated in a Department of Energy-sponsored program at Cornell's Center for Alkaline-Based Energy Systems; after finishing his PhD a year earlier, Rodríguez-Calero surveyed Cornell projects with existing intellectual property, selected Hugar's project to commercialize, and invited her to join him.

Business model

Ecolectro develops and sells electrolyzer hardware and the underlying AEM materials, beginning with pilot and demonstration projects (its website offers a "demo project" entry point) and scaling to commercial-class 250–500 kW and 1–5 MW systems. Customers produce hydrogen on site rather than buying delivered hydrogen.

Sale of fully integrated, modular electrolyzer systems that customers can expand over time, with an initial route to market through paid pilot deployments; the company also cites patented membrane materials as a drop-in for existing PEM stacks.

Traction

In summer 2024 Ecolectro deployed its first commercial project, a 10 kW electrolyzer with Liberty New York Gas in Massena, New York, described as New York State's first project blending green hydrogen with natural gas for commercial heating; each kilogram of hydrogen was said to abate at least 5.5 kg of CO2 versus natural gas alone, hydrogen was produced for under $2.50/kg, and Liberty opted to scale the pilot to 1 MW. The company reported total capital raised of $27.7M as of November 2024, including grants from the U.S. Department of Energy under the Infrastructure Investment and Jobs Act, NYSERDA and the National Science Foundation. It also reported scaling from lab to pilot scale and plans for 250–500 kW and 1–5 MW commercial systems.

Latest developments

In November 2024 Ecolectro announced the close of a $10.5M Series A led by Toyota Ventures, bringing total capital raised to $27.7M, to fund development of commercial-class 250–500 kW and 1–5 MW electrolyzers, with prototypes slated for testing with industry partners in early 2025 and commercial availability expected by late 2025. Its utility partner Liberty New York Gas elected to expand its 10 kW pilot to 1 MW.

▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

Ecolectro describes itself as an emerging player in green hydrogen electrolysis, competing against incumbent PEM and traditional alkaline electrolysis. Its 2024 release cites a global green hydrogen market valued at over $7B in 2023 and projected to grow 41.6% annually over the following decade, and notes that AEM cells remain unproven at scale while offering the potential to cut costs by avoiding iridium, whose price rose over 700% in a decade.

Ecolectro's membranes avoid iridium and other precious metals, titanium components and PFAS chemicals, using abundant and recyclable raw materials that it says create a simpler, more secure supply chain and lower cost. The company reports AEM cell efficiencies matching the best PEM systems while claiming large stack-cost reductions, and presents its materials as a drop-in for existing PEM electrolyzer stacks. Its systems are modular and integrated for on-site generation, avoiding hydrogen transport and storage costs that can account for up to half the delivered price.

Technology

The core technology is a proprietary alkaline/anion exchange membrane chemistry developed from research at Cornell University, including work on polymer electrolyte scaffolds and the electrochemical and physico-chemical characterization of new materials. The membrane operates in high-temperature alkaline conditions and is described as durable and long-lasting. Reported cell performance includes peak production rates above 4 A/cm2 at cell voltages under 2.1 V and cell efficiencies above 74%, with the company targeting 80% or more; the November 2024 release cites over 70% efficiency (<47.5 kWh/kg). The chemistry avoids iridium catalysts, titanium components and PFAS.

Go-to-market

Ecolectro enters through small pilot deployments with utility partners that can scale up — for example, a 10 kW pilot with Liberty New York Gas in Massena, New York that Liberty elected to expand to 1 MW — and planned prototype testing of larger commercial systems with industry partners ahead of broader commercial availability. Inbound inquiry channels on its website cover demo projects, partnerships and investment.

Gas and electric utilities, and industrial users in hard-to-decarbonize sectors such as chemical refining, steel, transportation, aviation, and power generation.

Geography

Headquartered at 61 Brown Road, Suite 103, Ithaca, New York, with a pilot deployment in Massena, New York; personal data may be stored or processed in the United States and other countries where its service providers operate.

History

Founded in 2015 out of Cornell research, Ecolectro received early support from Cornell's Center for Life Science Ventures, which helped it set up a lab, build a team and prove out its concept, and it has been part of the Rev: Ithaca Startup Works community since 2017. Toyota Ventures added the company to its portfolio in March 2022. In March 2024 Ecolectro announced production-rate and efficiency milestones alongside a Series A led by Toyota Ventures, and in November 2024 it announced the close of a $10.5M Series A. In December 2024 the company was recognized as a graduate of Cornell's Center for Life Science Ventures incubator at a ceremony held on November 16.

Risks & controversies

Ecolectro's technology is in the pilot-to-commercial transition: AEM cells are described in trade coverage as unproven at scale, and the company's cost and efficiency claims — including projected costs below $1/kg and $1.35/kg by 2030 — rest on at-scale manufacturing estimates and the continued availability of federal and state green hydrogen tax credits. Broader adoption faces a risk-averse utility and energy sector and the general cost and logistical barriers of the nascent hydrogen industry.

Compiled by commissioned research from 10 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Claimed green hydrogen stack cost reductionJan 202578%
Claimed reduction in overall hydrogen production costJan 202533%
Electrolyzer cell efficiencyMar 202474%
Green hydrogen production cost demonstratedNov 2024$2.5
Peak current densityMar 20244 A/cm2
Pilot deployment sizeNov 202410 kW
Stack cost reduction vs PEM stacksMar 202480%
Targeted green hydrogen cost by 2030Aug 2023$1.35
Total capital raisedNov 2024$27.7M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 5

launches, deals, and filings
Nov 2024
Graduates from Cornell's Center for Life Science Ventures incubator

Ecolectro received its diploma at the Cornell University Center for Life Science Ventures graduation ceremony on Nov. 16, accepted by CEO Gabriel Rodriguez-Calero and chief science officer Kristina Hugar. The company has been part of the Rev: Ithaca Startup Works community since 2017.

source ↗

Nov 2024
Ecolectro closes $10.5M Series A led by Toyota Ventures

Ecolectro announced the close of a $10.5M Series A round led by Toyota Ventures with participation from Starshot Capital, DNX Ventures, Energy Revolution Ventures, New Climate Ventures, Banco Popular Impact Fund and Techstars, bringing total capital raised to $27.7M including grants from the U.S. Department of Energy, NYSERDA and the National Science Foundation. Proceeds fund development of 250-500 kW and 1-5 MW AEM electrolyzers.

$10.5M source ↗

Mar 2024
Ecolectro reports AEM electrolyzer production and efficiency milestones

Ecolectro announced peak production rates above 4 A/cm2 at cell voltages under 2.1 V and cell efficiencies above 74% using its hydrocarbon-based AEM chemistry without iridium or titanium components, and said it had scaled electrolyzers from lab to pilot scale with a deployment at a utility. Proceeds from its Series A were to be allocated to scaling stacks to 100 kW and 1 MW by the end of 2024 and 2025 respectively.

source ↗

Jan 2024
First commercial deployment with Liberty New York Gas in Massena, New York

Ecolectro deployed a 10 kW electrolyzer pilot with Liberty New York Gas in Massena, New York, blending green hydrogen with natural gas to heat commercial buildings in what the company describes as New York State's first such project. Liberty produced hydrogen for under $2.50/kg and elected to scale the pilot to 1 MW.

source ↗

Mar 2022
Toyota Ventures adds Ecolectro to its portfolio

Toyota Ventures stated that it welcomed Ecolectro to the Toyota Ventures portfolio in March 2022.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
EcolectroDelaware

▸Research sources · 10

primary sources listed

10 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Ecolectro do?
Ecolectro develops anion exchange membrane materials and electrolyzers to lower the cost of green hydrogen production.
Who founded Ecolectro?
Ecolectro was founded by Kristina M. Hugar, Gabriel G. Rodríguez-Calero in 2015.
Who are Ecolectro's investors?
Ecolectro's investors include Energy Revolution Ventures, Launch NY, New Climate Ventures, Starshot, Techstars, Asymmetric Capital Partners, Dnx Ventures, GE Ventures and 1 more.
How much funding has Ecolectro raised?
Ecolectro has disclosed $17.5M raised across 4 of its 7 known rounds.
Where is Ecolectro headquartered?
Ecolectro is headquartered in Ithaca, US.