E-Fish

E-Fish (E-Fish, Co) operates a direct-to-consumer e-commerce storefront for fresh seafood, listing wild and farmed finfish, shellfish, crustaceans, uni, caviar and roe, smoked fish, and non-seafood specialty items such as wild mushrooms, truffles, huckleberries, ramps and fiddleheads. Products are organized by category (caviar, uni, shrimp and crab, live shellfish and scallops, fresh, wild, farmed, smoked fish) and by region (West Coast, New England, South, Alaska, Gulf Coast). Listings carry both the E-Fish house label and the names of supplying harvesters and processors, including Pacific Seafoods, Pangea Shellfish, Love Point Oysters, Oregon Mushroom, ISF Trading, Intershell, Monterey Abalone, Water2Table, Merrick Shellfish, Silva Family, Shane's Seafood, WT Seafood, Santa Barbara Fish Market, Ashley's Seafood, Boston Bluefin, Pelican Point and Buena Vista. Retail prices on the site range from roughly $20 for one-ounce caviar tins to several hundred dollars for bulk lobster meat, whole salmon or live blue lobster.

The operating model is described as "harvester direct": fishermen and growers catch, pack and ship product directly to the customer, with the company targeting dock-to-door delivery in under 48 hours via UPS next-day air using gel packs. The company states it works only with in-season products and that its inventory is traceable to the source, and it offers customer support from fishmongers by text, email and direct message, including preparation guidance for unfamiliar species. Orders are guaranteed, with reshipment or refund offered for shipments damaged or delayed in transit.

Alongside consumer orders, E-Fish states that wholesale pricing is available to restaurant operators on request. The company is contactable at 231 Kings Place, Newport Beach, CA 92663.