Dstillery
New York, US · Founded 2008 · 89 employees on LinkedIn · 6 known investors
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Dstillery applies multimodal AI to programmatic advertising to help brands identify and target their best customers through predictive audience models. The company delivers audience segments, contextual categories, and custom bidding algorithms powered by analysis of web journeys, search activity, and other data signals.
Also known as Dstillery
Founders & leadership
Board
Investors · 6
Reported raises · per SEC filings
Form D private placements$24.3M disclosed across 1 round · 2014
▶$24.3MraisedAug 2014 · 8 investors · Other TechnologyRule 506(b)
- Paul MatteucciDirector
- Andrew PancerExecutive Officer
- Michael DiPianoDirector
- Alan MurrayExecutive Officer, Director
- David BellDirector
- Mark SiegelDirector
- David PakmanDirector
- Tom PhillipsExecutive Officer, Director
- Offering amount
- $24.3M
- Amount sold
- $24.3M
- First sale
- Jul 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Dstillery offers predictive AI audience targeting for digital advertising, providing an audience targeting suite that advertisers, agencies and media buyers use to build and activate campaign audiences across programmatic channels. Its products include Audience Studio, custom audience solutions and ID-free targeting options, positioned for channels such as connected TV (CTV), online video and display.
The company markets DS-1, described as an agentic advertising platform that takes a user from campaign brief to live audiences within a single conversation. DS-1 is presented as a single predictive, multimodal model that can learn from multiple data types and activate audiences across destinations. Supporting resources on the company's site include blog content, videos, success stories, events, partner listings and a help center.
Business model
Dstillery supplies audience data and targeting products to advertisers, agencies and media companies for use in programmatic media buying, including through partner platforms and self-service tools such as Audience Studio.
Traction
Customer-reported outcomes published by the company include 40% better ROAS and a $7 ROAS figure, 59% better CPM for video and 61% better CPM for traditional display, and 60% better CPA with 88% better CPM. Testimonials come from executives at Keynes, Townsquare Media Group and Tombras.
▸Full profile — market position, technology, go-to-market, geography
Market position
Dstillery positions itself as a data and audience targeting partner competing with other programmatic data providers, citing agency comparisons against alternative data partners and emphasizing ID-free targeting capability.
Technology
The company operates predictive modeling infrastructure that keeps more than 20,000 predictive models live with daily refreshing, builds new models in a 24-48 hour turnaround, and refreshes audiences every 24 hours. It reports 25 patents in AI-driven innovation and describes DS-1 as a multimodal predictive AI model built for programmatic advertising, including ID-free targeting approaches.
Go-to-market
Direct sales via consultations with company representatives, supported by a partner ecosystem, published success stories, events and self-service audience tools.
Advertisers, brands, media buying agencies and media owners running digital campaigns across CTV, video and display; named customers and partners referenced include Keynes, Townsquare Media Group and Tombras.
Geography
Headquartered in New York, United States.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Dstillery went on to found or lead other companies.
In the news
▸Research sources · 1
primary sources listed
- Dstillerydstillery.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Dstillery do?
- Dstillery is a predictive AI audience targeting company for programmatic digital advertising campaigns.
- Who are Dstillery's investors?
- Dstillery's investors include Contour Venture Partners, Escalate Capital Partners, Progress Ventures, US Venture Partners, Venrock, NewSpring Capital.
- How much funding has Dstillery raised?
- Dstillery has disclosed $24.3M raised across 1 round.
- Where is Dstillery headquartered?
- Dstillery is headquartered in New York, US.