Dr. Treat

Dr. Treat is a veterinary care provider operating clinics in San Francisco and Burlingame, California. It offers primary and urgent care for companion animals, spanning wellness and prevention, testing and diagnostics, advanced care, surgical procedures, and urgent care. The practice positions itself as combining a physical clinic with additional services such as concierge support from a "Pet Relations" team, online appointment booking, and virtual care for rechecks and diagnostic result reviews.

Customers can access care either through a membership, Dr. Treat One, or on a pay-as-you-go basis. Members receive unlimited access to all Dr. Treat clinics, no exam fees, same-day or next-day urgent care appointments, medical records for emergency hospital visits, and virtual care. The company also lists food and medication offerings, iOS and Android apps, and a stated aim of delivering data-driven care personalized to a pet's genetic predispositions.

Business model

Dr. Treat operates its own veterinary clinics and sells care directly to pet owners through two options: an annual membership (Dr. Treat One) that waives exam fees and includes access to all clinics, and a per-visit fee for non-members. Food and medications are also offered through the site [0].

Subscription revenue from the Dr. Treat One annual membership priced at $149 per year (about $12.42 per month), plus per-visit fees of $85 for pay-as-you-go customers, alongside charges for clinical services such as diagnostics, advanced care, and surgery [0].