Dovly
Phoenix, US · Founded 2018 · Delaware corporation · 24 employees on LinkedIn · 4 known investors
Find your way into Dovly
742 people in our graph share verified history with the Dovly team — schools, employers, funds. One of them is your warm intro.
Viviana Fagaunlockedknows Nirit Rubenstein · together at Salesforce (overlapped)
×7knows the team · via Stanford University
knows the team · via University of Haifa
×2knows the team · via University of California, Berkeley, Haas School of Business
knows the team · via Salesforce
Dovly is an AI-powered credit app that helps consumers monitor, dispute, and build their credit through an automated credit engine that submits disputes and surfaces financial opportunities. It serves individual Americans looking to improve their credit scores.
Founders & leadership
Dovly was founded in 2018 by Nirit Rubenstein.
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Nirit RubensteininCEO and Co-FounderNirit Rubenstein is an executive with over 20 years of experience in P&L, marketing, product, sales, and operations across fintech, consumer marketing, and payment solutions; she holds an MBA from UC Berkeley Haas School of Business and serves as Executive Officer and Director of Dovly, an AI-powered credit app.
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Michael RubensteininVP Business DevelopmentMichael Rubenstein is Executive Officer at Dovly, an AI-powered credit app that helps consumers monitor, dispute, and build their credit. He brings experience in software solution sales and process-driven management.
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Tedis BaboumianinCo-Founder
Board
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Investors · 4
NFXSan Francisco · $250K – $5Mvia James Currier · board
1984 Ventures Management, LlcreportedSan Francisco · $1M
Also in the syndicate · 2
Croghan InvestmentsFawkes Global
Reported raises · per SEC filings
Form D private placements$5.9M disclosed across 3 rounds · 2019–2021
▶$3MraisedJun 2021 · 7 investors · OtherRule 506(b)
▶$3MraisedJun 2021 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Michael RubensteinExecutive Officer
- Tedis BaboumianExecutive Officer, Director
- James CurrierDirector
- Nirit RubensteinExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- May 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$2.3MraisedJul 2020 · 2 investors · OtherRule 506(b)
▶$2.3MraisedJul 2020 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- James CurrierDirector
- Tedis BaboumianExecutive Officer, Director
- Nirit RubensteinExecutive Officer, Director
- Michael RubensteinExecutive Officer
- Offering amount
- $2.3M
- Amount sold
- $2.3M
- First sale
- May 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$600KraisedOct 2019 · 3 investors · OtherRule 506(b)
▶$600KraisedOct 2019 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Nirit RubensteinExecutive Officer, Director
- Michael RubensteinExecutive Officer
- Raymond CroghanDirector
- Tedis BaboumianExecutive Officer, Director
- Offering amount
- $600K
- Amount sold
- $600K
- First sale
- Aug 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Dovly went on to found or lead other companies.
Competitors · 10
by search overlapExperian4081 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Credit Karma2890 shared keywordsCredit Karma is an AI-powered personal finance platform that provides free credit scores, credit monitoring, cashflow insights, and financial marketplace services to help consumers understand and manage their finances. The platform serves over 140 million members with tools for credit analysis, tax filing, and financial opportunity identification.
Equifax2723 shared keywordsEquifax is a data and analytics company providing consumer credit monitoring, identity theft prevention, and business risk and fraud solutions, as well as employment, income, tax, and payroll verification services for businesses and government entities. It serves consumers, businesses, and governments in the U.S. and internationally with credit and financial decisioning insights.
Chase2593 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Capital One2505 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
Prior Finance2471 shared keywordsPrior Finance operates a digital financial services platform offering personal loans, student loans, home loans, deposit accounts, credit cards, and investment tools through an integrated mobile application, serving both individual members and enterprise partners seeking lending solutions and technology infrastructure.
Self1884 shared keywordsSelf provides credit-building tools and savings products designed for people with low or no credit history. The company serves individuals seeking to build or rebuild their credit scores to access financial opportunities.
MoneyLion1704 shared keywordsMoneyLion is a financial technology company offering consumer banking products including spend accounts, savings accounts with variable APY, a debit Mastercard with cash back rewards, and a membership plan with added services and insurance benefits. It provides a marketplace connecting users to third-party financial products, with banking services provided by Pathward, National Association.
Transunion1501 shared keywordsTransUnion operates a global data and analytics business that collects, refines, and deploys consumer and commercial information to help businesses manage credit risk, detect fraud, verify identities, and target marketing, while providing consumers with tools to monitor their credit profiles and protect against identity theft. The company serves financial institutions, insurers, retailers, telecommunications operators, and government agencies across more than 30 countries through proprietary databases built from thousands of public and private sources.
Credit1347 shared keywordsCredit.com is an online financial information platform that provides guidance on personal loans, mortgages, auto loans, student loans, and small business loans. The site offers loan marketplaces, rate comparisons, and educational content to help consumers understand loan options and improve their creditworthiness.
Companies competing with Dovly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Dovly do?
- Dovly is an AI-powered credit app that helps consumers monitor, dispute, and build their credit through an automated credit engine that submits disputes and surfaces financial opportunities. It serves individual Americans looking to improve their credit scores.
- Who founded Dovly?
- Dovly was founded by Nirit Rubenstein in 2018.
- Who are Dovly's investors?
- Dovly's investors include NFX, 1984 Ventures Management, Llc.
- How much funding has Dovly raised?
- Dovly has disclosed $5.9M raised across 3 rounds.
- Where is Dovly headquartered?
- Dovly is headquartered in Phoenix, US.