Who are Directscale's investors?

Directscale's investors include Flow Capital, Kickstart, Service Provider Capital.

How much funding has Directscale raised?

Directscale has disclosed $16M raised across 4 rounds.

Where is Directscale headquartered?

Directscale is headquartered in Lindon, US.

Directscale

Lindon, US · Delaware corporation · 3 known investors

Find your way into Directscale

362 people in our graph share verified history with the Directscale team — schools, employers, funds. One of them is your warm intro.

Cliff Coppersmithunlockedknows Rodger Smith · together at Brigham Young University (overlapped)

×3knows the team · via Brigham Young University

×2knows the team · via Utah State University

×2knows the team · via Novell

×4knows the team · via University of Phoenix

Exigo (DirectScale) provides a cloud-based software platform for direct selling and multi-level marketing companies, supporting operations, commissions, analytics, and customer management. The platform serves enterprise direct selling businesses operating globally.

Enterprise Software SaaS Sales Tech

Founders & leadership

Jim Marks inCRO/Founder2012–2023Jim Marks held leadership roles at MonaVie, NuSkin, and iCentris before joining DirectScale as Executive Officer and Director, where he focuses on strategy and marketing for the direct selling software platform.

Rodger Smith inCEO | Founder2015–2023Rodger Smith has 25 years of experience in direct selling and technology, including roles as an independent distributor at XanGo, founder of SeeLevel consulting (2004–2015), and co-founder of DirectScale (sold to Exigo in 2022), where he served as President and CMO. He previously held senior positions at Novell and Ancestry.com managing channel operations and subscription growth.

Gary FitzgeraldChief Executive Officer

Beau CoplinPresident

Tyler MortensenChief Revenue Officer

Matt EastmanChief Operating Officer

Michelle TiptonChief Financial Officer

Bruce BellChief Technology Officer

David WestbrookChief Information Security Officer

Board

Michael LohnerBoard director

Investors · 3

Flow CapitalToronto

KickstartSalt Lake City · $250K – $3M

Service Provider CapitalVail

Reported raises · per SEC filings

Form D private placements

$16M disclosed across 4 rounds · 2015–2022

▶$300KraisedMay 2022 · 6 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Rodger SmithExecutive Officer, Director, Promoter
Lawson DeVriesDirector
Dalton WrightDirector
Jim MarksDirector
Michael LohnerDirector

Offering amount: $600K
Amount sold: $300K
First sale: May 2022
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$3.5MraisedMar 2019 · 4 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Michael LohnerDirector
Rodger SmithExecutive Officer, Director
Dalton WrightDirector
Lawson DeVriesDirector
Jim MarksExecutive Officer, Director

Offering amount: $3.5M
Amount sold: $3.5M
First sale: Mar 2019
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$8.5MraisedSep 2017 · 5 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Rodger SmithExecutive Officer, Director
Dalton WrightDirector
Michael LohnerDirector
Jim MarksExecutive Officer, Director

Offering amount: $8.5M
Amount sold: $8.5M
First sale: Sep 2017
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$3.7MraisedJun 2015 · 12 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Michael LohnerDirector
Jim MarksExecutive Officer, Director
Rodger SmithExecutive Officer, Director

Offering amount: $5.1M
Amount sold: $3.7M
First sale: Jun 2015
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 4

by search overlap

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Netezza25 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.

Atlassian19 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.

Square17 shared keywordsSquare is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.

Companies competing with Directscale for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Directscale do?: Exigo (DirectScale) provides a cloud-based software platform for direct selling and multi-level marketing companies, supporting operations, commissions, analytics, and customer management. The platform serves enterprise direct selling businesses operating globally.
Who are Directscale's investors?: Directscale's investors include Flow Capital, Kickstart, Service Provider Capital.
How much funding has Directscale raised?: Directscale has disclosed $16M raised across 4 rounds.
Where is Directscale headquartered?: Directscale is headquartered in Lindon, US.