Fundraising Fox
Directscale
Lindon, US · Delaware corporation · 3 known investors
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Exigo (DirectScale) provides a cloud-based software platform for direct selling and multi-level marketing companies, supporting operations, commissions, analytics, and customer management. The platform serves enterprise direct selling businesses operating globally.
Founders & leadership
JM
Jim MarksCRO/Founder2012–2023Jim Marks held leadership roles at MonaVie, NuSkin, and iCentris before joining DirectScale as Executive Officer and Director, where he focuses on strategy and marketing for the direct selling software platform.
RS
Rodger SmithCEO | Founder2015–2023Rodger Smith has 25 years of experience in direct selling and technology, including roles as an independent distributor at XanGo, founder of SeeLevel consulting (2004–2015), and co-founder of DirectScale (sold to Exigo in 2022), where he served as President and CMO. He previously held senior positions at Novell and Ancestry.com managing channel operations and subscription growth.
GF
Gary FitzgeraldChief Executive Officer
BC
Beau CoplinPresident
TM
Tyler MortensenChief Revenue Officer
ME
Matt EastmanChief Operating Officer
MT
Michelle TiptonChief Financial Officer
BB
Bruce BellChief Technology Officer
DW
David WestbrookChief Information Security Officer
Board
ML
Michael LohnerBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$16M disclosed across 4 rounds · 2015–2022
▶$300KraisedMay 2022 · 6 investors · Other TechnologyRule 506(b)
▶$300KraisedMay 2022 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Rodger SmithExecutive Officer, Director, Promoter
- Lawson DeVriesDirector
- Dalton WrightDirector
- Jim MarksDirector
- Michael LohnerDirector
- Offering amount
- $600K
- Amount sold
- $300K
- First sale
- May 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.5MraisedMar 2019 · 4 investors · Other TechnologyRule 506(b)
▶$3.5MraisedMar 2019 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael LohnerDirector
- Rodger SmithExecutive Officer, Director
- Dalton WrightDirector
- Lawson DeVriesDirector
- Jim MarksExecutive Officer, Director
- Offering amount
- $3.5M
- Amount sold
- $3.5M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8.5MraisedSep 2017 · 5 investors · Other TechnologyRule 506(b)
▶$8.5MraisedSep 2017 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Rodger SmithExecutive Officer, Director
- Dalton WrightDirector
- Michael LohnerDirector
- Jim MarksExecutive Officer, Director
- Offering amount
- $8.5M
- Amount sold
- $8.5M
- First sale
- Sep 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.7MraisedJun 2015 · 12 investors · Other TechnologyRule 506(b)
▶$3.7MraisedJun 2015 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael LohnerDirector
- Jim MarksExecutive Officer, Director
- Rodger SmithExecutive Officer, Director
- Offering amount
- $5.1M
- Amount sold
- $3.7M
- First sale
- Jun 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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Frequently asked questions
- What does Directscale do?
- Exigo (DirectScale) provides a cloud-based software platform for direct selling and multi-level marketing companies, supporting operations, commissions, analytics, and customer management. The platform serves enterprise direct selling businesses operating globally.
- Who are Directscale's investors?
- Directscale's investors include Flow Capital, Kickstart, Service Provider Capital.
- How much funding has Directscale raised?
- Directscale has disclosed $16M raised across 4 rounds.
- Where is Directscale headquartered?
- Directscale is headquartered in Lindon, US.