株式会社ダイニー
Tokyo, JP · 9 known investors
Dinii (株式会社ダイニー) uses technology to support Japan's restaurant and food-service industry, aiming to become essential infrastructure for both restaurant operators and consumers. The company operates in the foodtech/restaurant-technology space with a focus on Japan.
Also known as dinii · Dinii Inc. · ダイニー
Founders & leadership
Investors · 9
Also in the syndicate · 3
Company profile
researched Aug 2026株式会社ダイニー (Dinii Inc.) develops and operates "All in One Restaurant Cloud.", a cloud-based operations platform for restaurants in Japan. Its core products include the restaurant-specific POS system "ダイニーPOSレジ" and "ダイニーモバイルオーダー", a mobile ordering service that automatically completes membership registration via LINE integration at the moment a customer orders. Around these sit self-checkout ("ダイニーモバイル決済"), customer management/marketing ("ダイニー顧客管理"), and shift, attendance and payroll management ("ダイニー勤怠"), covering reservations, customer management, sales analytics, marketing and staff development in a single system.
In September 2024 the company entered the finance domain with "ダイニーキャッシュレス", a payments service for restaurants positioned on low merchant fees, and stated an intention to launch an HR business within 2024. The stated strategy is to combine the CRM data accumulated in stores with payment data, both to raise merchant sales and to quantify merchant creditworthiness, extending the company from SaaS into fintech. Its mission is "“飲食”をもっと楽しくおもしろく。" with a vision of becoming the dining infrastructure for everyone.
Founding story
The company originated as a student venture. Founder and representative director Mao Yamada entered the University of Tokyo, interned at Mercari and DeNA, founded the company while still enrolled and subsequently left university; part-time work in restaurants during his student years convinced him of the need for genuine infrastructure for the food-service industry. Wantedly and Speeda list Kazuki Otomo as founder and representative director in company records.
Business model
B2B SaaS for restaurant operators, combining subscription software (POS, mobile ordering, CRM, attendance) with hardware-linked store deployments and transaction-based cashless payment processing; the company is characterised as subscription, SaaS and FinTech in nature, and is expanding into finance and HR products for the same merchant base.
Software services sold to restaurant operators alongside a payment service, ダイニーキャッシュレス, marketed on among the lowest merchant fees; new finance and HR lines were being built out following the 2024 Series B.
Traction
Around 135 members are listed on the company's Wantedly profile; capital stock is listed at JPY 349.53 million. Sales performance of its mobile-order system was recognised by receipt-printer supplier Epson Sales, and its All in One Restaurant Cloud. received a 2025 Good Design Award.
Latest developments
Following the September 2024 Series B, the company said funds would go to product development and new business preparation in finance and HR and to hiring. In June 2025 it launched an in-restaurant tipping feature delivered through mobile ordering, and in October 2025 All in One Restaurant Cloud. was announced as a 2025 Good Design Award recipient.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a vertical, restaurant-specific cloud POS challenger in a Japanese market that investors describe as large, largely offline and slower than global peers to adopt cloud POS; investors explicitly compare the model to Toast in the United States. Speeda lists the company's post-money valuation (including potential shares) as an estimated JPY 28,370 million as of 2024-10-29 and its round stage as Series D.
Vertically focused, all-in-one stack built specifically for restaurants rather than a generic POS, with LINE-based membership capture at the point of order linking ordering, customer data and payments; investors cite the breadth of the integrated functionality and the combination of software with payments data used to score merchant credit.
Technology
Cloud-based restaurant operating system spanning POS, ID-POS, LINE-linked mobile ordering with automatic membership sign-up, self-service mobile payment, cashless payment acceptance, CRM/marketing, and workforce scheduling, attendance and payroll; the engineering organisation is publicly associated with TypeScript, hosting the noren.ts study group and sponsoring TSKaigi 2025.
Go-to-market
Direct and partner sales into restaurant operators, supported by partnerships with payment and hardware providers (Adyen Japan for integrated ordering and payments; Epson Sales for receipt printers), venue pilots such as the 2019 GWC arena trial, and visible startup-ecosystem and recruiting activity including pitch competitions, an annual recruiting site and developer sponsorships.
Restaurants and food-service operators in Japan, from individual stores to multi-outlet chains, plus venue operators such as arenas where mobile ordering is used to reduce queues.
Geography
Japan-focused, headquartered in Tokyo. Corporate filings and profiles list the head office at Nippon Life Marunouchi Garden Tower 5F, 1-1-3 Marunouchi, Chiyoda-ku, Tokyo; the September 2024 press release listed an address in Shibaura, Minato-ku, Tokyo. The company describes ambitions to expand from a Japanese base toward overseas markets.
History
Founded in June 2018 (incorporated 2018-06-20). A mobile-order platform trial with GWC to cut arena concession queues began in March 2019. A Series A of about JPY 350 million closed in July 2021, with Globis Capital Partners participating; cumulative funding of JPY 480 million was announced around that period. Globis Capital Partners records its first investment in May 2021 at seed stage. The company placed second in the ICC Summit 2022 startup catapult, was selected for Forbes JAPAN's January 2022 "200 SUPERSTAR ENTREPRENEURS" feature, and received a New Face award under Epson Sales' smart-device and receipt-printer partner programme. In September 2024 it announced a partnership with Adyen Japan, launched ダイニーキャッシュレス, and raised a JPY 7.46 billion Series B.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 11
launches, deals, and filingsThe company's All in One Restaurant Cloud. platform for restaurant DX received a fiscal 2025 Good Design Award.
Launched a feature allowing restaurant customers to give tips from within the mobile order flow.
Raised a total of JPY 7.46 billion in a Series B led by Bessemer Venture Partners and Hillhouse Investment Management, with Flight Deck Capital and Eclectic Management also participating; reported as the first investments in a Japanese startup by the two lead investors. Proceeds earmarked for product development, new finance and HR businesses, and hiring.
Began offering ダイニーキャッシュレス, a cashless payment service specialised for restaurants and positioned on among the lowest merchant fees, marking the company's entry into the finance domain.
Partnered with Adyen Japan to provide an integrated ordering and payment solution for restaurants, aimed at improving operational efficiency at partner restaurants.
Received the New Face award in Epson Sales' "smart device x receipt printer" partner programme, recognising sales performance of the company's mobile order system.
Placed second in the Startup Catapult competition at ICC Summit 2022.
Included in Forbes JAPAN's January 2022 feature covering 200 Japanese startups.
Completed a Series A third-party allotment raising approximately JPY 350 million.
Company announcement of cumulative funding totalling JPY 480 million, with Globis Capital Partners among the participants in the Series A.
Partnered with GWC to deploy the in-store mobile ordering platform ダイニー in a proof-of-concept aimed at eliminating queues and cutting waiting times for arena food service.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- About 株式会社ダイニー - Wantedlysg.wantedly.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 株式会社ダイニー do?
- Japanese restaurant-technology company offering an all-in-one cloud POS, mobile ordering, CRM and payments stack for eateries.
- Who founded 株式会社ダイニー?
- 株式会社ダイニー was founded by Mao Yamada.
- Who are 株式会社ダイニー's investors?
- 株式会社ダイニー's investors include Bessemer Venture Partners, Coral Capital, Globis Capital Partners, Eclectic, Flight Deck Capital, Hillhouse Investment.
- Where is 株式会社ダイニー headquartered?
- 株式会社ダイニー is headquartered in Tokyo, JP.