Diib
Salt Lake City, US · Delaware corporation · 2 known investors
diib is a business growth platform that analyzes website analytics and online performance data to deliver actionable insights for small and mid-sized businesses. The platform processes 13 million data points daily using AI and advanced analytics to provide benchmark reporting, competitive insights, and growth recommendations across multiple industries and countries.
Also known as diib
Founders & leadership
Board
Investors · 2
Reported raises · per SEC filings
Form D private placements$4.3M disclosed across 2 rounds · 2019–2020
▶$3MraisedMay 2020 · 2 investors · Other TechnologyRule 506(b)
- Benjamin DahlDirector
- Daniel UrmannExecutive Officer, Director
- Brent ChristensenExecutive Officer
- Jeffrey StowellDirector
- Offering amount
- $3.3M
- Amount sold
- $3M
- Proceeds to insiders
- $44.6K
- First sale
- Apr 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.3MraisedNov 2019 · 11 investors · Other TechnologyRule 506(b)
- Brent ChristensenExecutive Officer, Director
- Jeffrey StowellDirector
- Daniel UrmannExecutive Officer, Director
- Diane OrrDirector
- Offering amount
- $1.5M
- Amount sold
- $1.3M
- First sale
- Oct 2019
- Incorporated
- Corporation, Utah
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026diib operates a web-based platform that scans a customer's website and combines the site's own analytics data with analysis of competitor sites and industry benchmarks to produce prioritized recommendations for improving online performance. The core product is marketed as the "Answer Engine," which returns an initial free assessment of a website in roughly a minute and then generates an ongoing "Growth Plan" of custom objectives and alerts covering search engine optimization, social media, mobile performance, and visitor experience.
Feature areas described on the company site include keyword and backlink tracking, monitoring of competitor rankings and ranking changes, new keyword and content suggestions, and a "Rank Guard" capability included with Pro accounts that flags which page changed when a Google ranking drops. The platform is positioned for users without coding or SEO experience, and customer examples cited by the company span local retail, professional services (a UK law firm), and Shopify-based ecommerce.
Third-party company profiles describe diib as a data management platform delivering predictive and actionable analytics about websites for small and medium-sized businesses, categorized under analytics, business intelligence, big data and metrics.
Business model
Freemium software-as-a-service: a free website scan and account, with paid Pro accounts that add features such as Rank Guard and expanded SEO monitoring. An affiliate program is indicated in the company's technology stack.
Subscription software sold directly to website owners, with a free tier used to acquire users and paid tiers for advanced SEO and monitoring features.
Traction
The company states it serves more than 500,000 members across 160 countries daily.
Latest developments
Current site messaging emphasizes visibility in AI-generated answers, industry-specific bounce rate benchmarks, and optimization of directory listings alongside the core SEO scan.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as an accessible SEO and website analytics tool for non-specialist small business operators rather than for enterprise or agency SEO teams; third-party estimates place annual revenue in the low single-digit millions of dollars with a headcount of roughly 20-50.
Combines a site's own analytics with competitor and industry benchmark data to output step-by-step growth objectives and alerts, including ranking-drop diagnostics that identify the affected page and what changed.
Technology
The platform analyzes a site's actual analytics alongside competitor websites and industry benchmarks to generate automated recommendations, delivering initial results in under a minute and running continuously to produce objectives and alerts. Reported technologies in use include TypeScript, Angular, jQuery, Chart.js, Amazon SES, Google Sign-in, reCAPTCHA, Mautic, HubSpot Analytics, Zendesk and Tapfiliate.
Go-to-market
Self-service online acquisition through a free, no-credit-card website scan on diib.com, converting users to paid plans; supported by content marketing, marketing automation and an affiliate program.
Small and medium-sized businesses and website owners across sectors including local brick-and-mortar retail, professional services firms, and ecommerce merchants, in the US and internationally.
Geography
Headquartered in Salt Lake City, Utah, United States, with users reported in 160 countries and multi-language support.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 8
by search overlap
Companies competing with Diib for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 5
primary sources listed
- Diibdiib.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Diib do?
- diib is a Salt Lake City-based SEO and website analytics platform that gives small businesses automated growth recommendations.
- Who are Diib's investors?
- Diib's investors include Royal Street Ventures Management Company, Llc, Signal Peak Ventures.
- How much funding has Diib raised?
- Diib has disclosed $4.3M raised across 2 rounds.
- Where is Diib headquartered?
- Diib is headquartered in Salt Lake City, US.