Dagangan Pte.Ltd
Sleman Regency, ID · Founded 2019 · 2,375 employees on LinkedIn · 4 known investors
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Dagangan is an Indonesian wholesale e-commerce platform that connects small retailers and traditional warungs in tier 3-4 cities and rural areas with suppliers through a hub-and-spoke network of micro-warehouses and last-mile delivery. It sources goods from local SMEs and lets retailers order daily necessities at wholesale prices via a mobile app.
Also known as Dagangan
Founders & leadership
Dagangan Pte.Ltd was founded in 2019 by Ryan Manafe and Wilson Yanaprasetya.
Investors · 4
Company profile
researched Aug 2026Dagangan operates an online wholesale shopping service in Indonesia that lets retailers and consumers order groceries (sembako) and daily necessities through a mobile application. The company targets tier 3-4 cities and rural areas, where it positions itself as a one-stop channel for retailers to obtain affordable daily necessities and for large producers to reach remote areas with limited logistics coverage.
Distribution is organised around a hub-and-spoke model: large suppliers and principals ship goods into Dagangan's network of micro-warehouses, from which orders are fulfilled locally. The company states it runs more than 50 micro-hubs across tier 3-4 cities and continues to expand the network. Alongside sourcing from large producers, Dagangan also sources products from local small and medium-sized enterprises in small cities and villages.
Business model
Dagangan aggregates demand from retailers and households in underserved regions and fulfils orders from micro-warehouses stocked by large suppliers/principals and local SMEs, using its own hub-and-spoke distribution network to reduce delivery cost and ordering time for buyers.
Traction
The company reports operating over 50 micro-hubs across tier 3-4 cities, with the network still growing.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a distribution channel opening access to daily necessities in rural and lower-tier Indonesian markets that are underserved by conventional supply chains.
Technology
A consumer/retailer mobile application is used for ordering groceries and daily necessities online, supporting what the company describes as a tech-enabled wholesale shopping service.
Go-to-market
Direct-to-retailer ordering through its mobile app, combined with local micro-hub coverage and last-mile fulfilment, plus sourcing partnerships with local SMEs and large principals; the company also recruits staff through an open careers page.
Retailers and shoppers in Indonesia's tier 3-4 cities, small towns and villages, as well as large producers seeking distribution into logistically limited remote areas.
Geography
Indonesia, focused on tier 3-4 cities and rural areas, served by a network of more than 50 micro-hubs.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 5
primary sources listed
- Dagangan Pte.Ltddagangan.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Dagangan Pte.Ltd do?
- Indonesian tech-enabled wholesale platform supplying daily necessities to retailers in tier 3-4 cities via micro-hubs.
- Who founded Dagangan Pte.Ltd?
- Dagangan Pte.Ltd was founded by Ryan Manafe, Wilson Yanaprasetya in 2019.
- Who are Dagangan Pte.Ltd's investors?
- Dagangan Pte.Ltd's investors include 500 Global, Spiral Ventures, W Inc., Monk's Hill Ventures.
- Where is Dagangan Pte.Ltd headquartered?
- Dagangan Pte.Ltd is headquartered in Sleman Regency, ID.