Fundraising Fox
Cubtale
Techstars '23Los Angeles, US · 13 employees on LinkedIn · 4 known investors
Find your way into Cubtale
Sign up to see every warm intro you have to Cubtale
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Cubtale team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Cubtale provides a digital platform that helps parents capture and organize routine childcare data, share information with health professionals, and track developmental milestones. The service delivers personalized insights to improve parental caregiving.
Also known as Cubtale Inc.
Founders & leadership
Investors · 4
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Also in the syndicate · 2
Company profile
researched Sep 2026Cubtale operates a personalized parenting platform that supports families from conception through pregnancy and early childhood. The mobile app lets parents log and follow feeding, sleep, diapering, growth, vaccinations, milestones and memories, and turns accumulated data into reports designed for pediatrician visits. Content and routine-care guidance are drawn from sources including the WHO, CDC and the American Academy of Pediatrics, and the app issues notifications and reminders for routine care tasks such as daily vitamin D drops.
Alongside the software, Cubtale sells physical "Cubs" — dedicated logging buttons for sleep, diaper, bottle, pump and medication/supplement tracking — a Breastfeed Cub tracker, smart breast milk storage bag labels, breast milk storage bags with a color-changing temperature indicator, and a colostrum collector. Labels can be scanned to record milk quantity, pump date and storage location, and caregivers can scan a bag and mark milk as consumed without installing the app. Logging is also supported through Apple watchOS smart watches, with Google Wear OS listed as forthcoming, and via Google Assistant, Alexa and Siri voice integrations. The company states the platform is used by more than 200,000 families and that the app is rated 4.9 by over 2,000 reviewers.
Coverage of the company describes it as a data-focused startup applying artificial intelligence and data analytics to routine tracking, developmental monitoring and care coordination, with two patent applications pending as of March 2024 and stated intentions to pursue hospital and physician collaborations.
Founding story
Cubtale was founded by Selin Tamer and Duygu Karaoğlan Altop, two Turkish women entrepreneurs, and operates in the United States.
Business model
Cubtale monetizes through a consumer subscription to its premium parenting app and through direct-to-consumer sales of related hardware and accessories via its online shop.
App subscriptions (for example a personalized guidance plan listed at $119 for a yearly subscription, with a discounted recurring price, and a lifetime option at $119) plus e-commerce sales of products including the Breastfeed Cub tracker ($69), Cub bundles ($149-$229), smart milk storage bag labels ($19.99), breast milk storage bags with labels ($19.99) and a colostrum collector ($13.90).
Traction
The company states more than 200,000 families use the platform and that the app holds a 4.9 rating from over 2,000 reviewers; earlier coverage in January 2024 cited more than 100,000 parents reached. Investor commentary in March 2024 referenced improving active-user and engagement metrics.
Latest developments
In March 2024 StartersHub invested $100,000, taking cumulative disclosed investment to $600,000; the company reported two pending patent applications and plans to strengthen its platform with artificial intelligence and to pursue hospital and physician partnerships.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as an all-in-one baby care and parenting platform spanning software and connected hardware, differentiated from app-only baby trackers by multi-caregiver coordination and physical logging devices.
Combination of an app with dedicated physical logging buttons and scannable milk-storage labels that reduce dependence on phones, multi-caregiver synchronization, pediatrician-formatted reports, and guidance sourced from WHO, CDC and AAP materials.
Technology
A mobile app for iOS and Android backed by data storage and analytics, with pediatrician-oriented reporting, predictive features such as estimating the next breastfeeding session, and personalized insights. Input channels include the app, Apple watchOS, and Google Assistant, Alexa and Siri voice assistants, plus physical Cub buttons and scannable numbered milk-bag labels. The company reported two pending patent applications and described artificial intelligence and data analytics as core to its roadmap.
Go-to-market
Direct-to-consumer distribution through the Apple App Store, Google Play Store and the company's own Shopify-based storefront, supported by media recognition and awards, accelerator networks, and stated plans for hospital and physician partnerships.
Parents and expectant parents, as well as the wider caregiving circle around a child — partners, grandparents, nannies, babysitters, doulas, lactation consultants and pediatricians. Investor commentary also points to daycare centers, baby product companies and hospitals or doctors as potential users of the underlying data.
Geography
Headquartered in the United States with founders and investor relationships in Türkiye; products and app distributed to consumers online.
History
The company introduced its product to the market at CES 2022. It completed the Techstars, FoundersBoost and Target Takeoff Essentials accelerator programs and graduated from the 9th cohort of the Workup entrepreneurship program backed by Türkiye İş Bankası. In January 2024 it raised $500,000 from Cem Sibay and Esat Sibay, followed in March 2024 by a $100,000 investment from Turkish early-stage fund StartersHub, bringing reported total funding to $600,000.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 5
Companies working in the same space as Cubtale.
Timeline · 5
launches, deals, and filingsTurkish early-stage technology fund StartersHub invested $100,000, bringing Cubtale's total raised to $600,000.
$100K source ↗
$500K source ↗
Recognized as "Coolest Parenting Tech" by USA TODAY and Romper, named "Most Innovative Company" by Peachscore, and honored by the Mom's Choice Awards.
Completed the Techstars, FoundersBoost and Target Takeoff Essentials programs and graduated in the 9th cohort of the Workup entrepreneurship program supported by Türkiye İş Bankası.
Cubtale presented its product to the market at CES 2022.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Cubtalecubtale.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cubtale do?
- Cubtale is a parenting platform combining a baby-care tracking app with connected logging devices and caregiver coordination.
- Who founded Cubtale?
- Cubtale was founded by Selin, Duygu.
- Who are Cubtale's investors?
- Cubtale's investors include StartersHub, Techstars.
- Where is Cubtale headquartered?
- Cubtale is headquartered in Los Angeles, US.