Countable

Market position

Described by a third-party research site as a left-leaning software company supplying social engagement tools to businesses, and by Wikipedia as an enterprise community-engagement platform for corporations, nonprofits and political campaigns. Its 2020 role powering the virtual Democratic National Convention and its work with large consumer brands are cited as evidence of scale in civic technology. The company's consumer app was covered by the New York Times (2014), Wired, GQ, The Verge and TechCrunch, and was described as award-winning on iOS.

The Actionable site positions the product as the only self-service advocacy platform that lets organizations launch, manage and measure campaigns without developers, consultants or closed systems, emphasizing immediate access to real-time in-platform analytics versus tools requiring sales calls, long onboarding or opaque reporting.

Technology

Web and mobile software for civic engagement: legislative tracking and bill summaries, direct messaging to elected officials, polls, petitions, pledges, ballot guides and supporter mobilization. The Actionable product adds templated campaign page creation, custom branding, custom domains (with engineering assistance) and real-time in-platform analytics covering conversion rates, participation, supporter growth and engagement.

Go-to-market

Historically direct enterprise sales and vendor relationships with large corporations, nonprofits, political campaigns and party organizations, supported by published client success stories. The current Actionable offering is positioned as fully self-service: users choose a template, enter information and payment details, and publish without sales calls or onboarding projects, with direct email access to the company president for larger needs.

Corporations, nonprofits, political campaigns and advocacy organizations, plus individual advocates and organizers using the consumer-facing tools. Named clients cited by third-party sources include Starbucks, Uber, Levi's/Levi Strauss, Patagonia, PG&E, Twitch, eBay, Albertsons, Google, the New York Times, the Los Angeles Times, the McCain Institute, Red Nose Day, USA Facts, the Environmental Defense Fund, Wondros and the Bernie Sanders campaign.

Geography

Headquartered in San Francisco, California, per Wikipedia and InfluenceWatch; work described is focused on United States federal, state and local civic engagement, including contacting US congressional representatives and US political campaigns.

History

Launched in 2013 as Countable.us, a website and iOS/Android app for tracking legislation and contacting representatives, initially distributed as a Facebook-linked application. It gained press coverage from 2014 onward. In 2019 Countable acquired Causes and Brigade, Sean Parker–founded platforms, with Brigade's sale attributed to weak user adoption. In 2020 Countable.us merged with Causes, Countable.us redirected to Causes.com and the apps were combined, while Countable.com (formerly Countable Pro) relaunched as the enterprise B2B arm. In August 2020 Countable powered the virtual Democratic National Convention. The countable.com domain now hosts Actionable, a self-service advocacy platform made by CSAG.

Risks & controversies

InfluenceWatch characterizes Countable as a left-leaning company that implements left-of-center 'social impact' programs for corporate clients, notes its vendor roles for the 2016 Bernie Sanders campaign and the 2020 Democratic National Convention, and its work hosting the CEOs for Gun Safety site organized by Everytown for Gun Safety and Levi Strauss and Co. Note also that several search results refer to unrelated entities with similar names (Countable Labs, a Palo Alto PCR biotechnology company, and countable.co, a CPA year-end engagement platform), creating identity-confusion risk in data collection.