Cora

Cora is a consumer products company selling organic period care, bladder care and body care items directly to consumers through its website (cora.life, also reachable at cora.com). Its catalog spans disposable and reusable categories: applicator and applicator-free tampons, pads including maxi overnight pads, panty liners (daily, thong and "got-you-covered" formats), menstrual cups, menstrual discs, bladder liners, and cycle-support accessories such as a heat patch and a bag charm. Listed prices range from about $10 for tampons, pads and bladder liners to $30 for discs and the cup (discounted from $46) as of the current site.

Products are positioned around organic materials and body-conscious design; press quotes collected by the company describe its tampons as 100% certified organic, non-GMO and free of pesticides, chlorine, fragrance and toxins, and its bladder liner as engineered with absorbency concentrated at the front to suit bladder leaks rather than light period flow. The company also runs an online publication, Blood and Milk, as part of efforts to de-stigmatize conversation about menstruation, and it has a named VP of Innovation (Brush) who discusses the roughly ten-year lifespan of reusable products.

A giving component is central to the company's positioning: with every purchase, Cora provides period products and body literacy resources to people who might otherwise go without. According to the company's site, Cora has donated over 10 million pads since 2016 and helped provide reproductive health education to roughly 15,000 girls in Kenya and India.

Founding story

Sources identify Molly Hayward as Cora's founder; she has been named to Entrepreneur's 100 Most Powerful Women and InStyle's Badass Women lists. No founding date or founding narrative is stated in the available sources.

Business model

Direct-to-consumer e-commerce. Customers may make one-time purchases or enroll in a subscription that delivers products at a discount and can be cancelled at any time; subscription orders can be customized to period length and product change frequency.

Product sales through the company's own online store, via one-time checkout or recurring discounted subscription (for example, tampons listed starting at $10/month).

Traction

Company-stated cumulative impact of more than 10 million pads donated since 2016 and reproductive health education reaching approximately 15,000 girls in Kenya and India. No revenue, customer count or funding figures are disclosed in the available sources.

Latest developments

The company's most recently highlighted product is The Less-Is-More Thong Liner, an ultra-thin flexible liner for thong underwear, alongside a promotional discount on The Easy-Does-It Cup ($30, reduced from $46).