CoolR Group

CoolR Group, operating under the CoolrAI brand, provides an AI-powered SaaS platform that turns daily images of coolers, freezers and shelves into commercial intelligence for Food & Beverage and consumer packaged goods brands, distributors and retailers. The platform's central component is Playbook, an analytics engine that ingests images from retrofit cameras, integrated OEM devices, third-party systems or mobile capture and converts them into structured availability, compliance and execution outputs, including real-time SKU availability and out-of-stock detection, merchandising and planogram compliance metrics, distribution and portfolio insights, per-SKU sell-out estimation, automated order suggestions and distribution triggers, asset tracking with temperature and door-opening logs, product mix recommendations, and enterprise APIs for system integration.

Two further components complete the stack. The VistaZ camera family supplies image capture in two configurations: a retrofit peel-and-stick camera with a global SIM and indoor solar-assisted battery, and a wired camera with a global SIM for cabinet-powered installations. The StoreBuddy mobile app connects the insight layer to field teams, providing insight-driven task lists, image capture and shelf validation, custom surveys and forms, real-time execution reporting, integration with StoreAware alerts and optional integration with SFA/CRM systems. The company describes the resulting cycle — capture, analysis, prioritisation, field action — as a value loop intended to improve product availability, reduce wasted visits and increase sell-through.

Earlier company descriptions characterise the offering as end-to-end IoT-based visual AI for CPG brands and retailers, monitoring refrigerated, frozen and ambient shelves and collecting data on out-of-stock opportunities, product performance and execution audits, with automated ordering as an application area.

Founding story

CoolR Group was founded in 2017 with a stated focus on in-store inventory management for brands and retailers and on optimizing product availability. Roy Mehta is identified as co-founder and CEO.

Business model

CoolR Group sells a SaaS platform to Food & Beverage and CPG brands, distributors and retailers, charging for the analytics and execution layer (Playbook, StoreBuddy) that converts cooler and freezer images into commercial insight. Image capture hardware (the VistaZ camera family) is offered as one option among several, with the platform remaining hardware-agnostic and able to ingest images from OEM devices, third-party systems or mobile capture. External classification describes the revenue profile as recurring, software and usage-based, sold to enterprise customers.

Recurring SaaS subscription revenue for the analytics platform, characterised externally as recurring, software and usage-based, with camera hardware available as an optional image-capture component.

Traction

Reported traction includes deployment across more than 40 markets, support for hundreds of thousands of coolers and freezers globally, and claims of double-digit availability improvements. At the time of its 2022 funding announcement the company said it had created over 1 million intelligent replenishment tasks and store visits for customers and had increased sales by more than 20% for some customers in emerging and developed markets. Employee count was reported at 28 as of February 2024, and total funding raised at $10.1 million as of October 2022.

Latest developments

The company's current positioning is under the CoolrAI brand, citing deployment across more than 40 markets, support for hundreds of thousands of coolers and freezers globally, double-digit availability improvements, and the Playbook analytics engine, VistaZ camera family and StoreBuddy field execution app as its three product pillars.