Cookie3
Tallinn, EE · 5 known investors
Cookie3 uses blockchain and analytics to turn on-chain user behavior into marketing insights for brands while maintaining data privacy. It operates in the crypto marketing analytics space.
Also known as Cookie DAO · Cookie Ecosystem · Cookie3
Founders & leadership
Investors · 5
Also in the syndicate · 3
Company profile
researched Aug 2026Cookie3 is an Estonian, Tallinn-based company building marketing and user analytics tooling for crypto projects. Its platform combines onchain data — transactions, wallet interactions and dApp usage — with offchain marketing signals such as website engagement and social media activity, positioning itself as an analytics layer comparable to conventional web analytics but with blockchain data included. The company describes its work as turning digital behavior into actionable insights for brands while maintaining data privacy.
The product suite spans four main areas: Cookie3 Analytics, which tracks the full offchain-to-onchain user journey, wallet-level attributes (wallet age, wallet value, whale and NFT-holder segmentation), conversion events and ROI measurement, plus an onchain explorer for researching a project's own or competitors' audiences and custom public dashboards; KOL Intelligence, which scores and tracks key opinion leaders based on engagement authenticity, content quality and onchain impact, including mention tracking by ticker or keyword and campaign performance monitoring; Community Engagement via Multiairdrop Farming, which distributes project tokens to $COOKIE stakers through structured farming pools in conjunction with the Cookie DAO ecosystem; and a Cookie Launchpad built with Legion for allocations and capital raising. A "Deep Research" crypto intelligence product is offered on a waitlist basis.
At its 2022 seed stage the company was described as building a data engine interpreting NFTs, smart contracts and tokens across chains to profile Web3 user behavior, with B2B use cases including ads targeting in the metaverse, dApp content personalization, customer insight dashboards and behavioral scoring of investors for launchpads, airdrops and NFT mints.
Founding story
Founded in 2021 by Filip Wielanier and Wojtek Piechocinski; co-founder and CTO Piechocinski has said the team began designing and building privacy-first onchain behavioral analytics in mid-2021, which led to early strategic partnerships and platform integrations.
Business model
B2B software sold to crypto projects and marketing agencies, with contact-sales onboarding and free trials offered on the site; the company also operates token-linked community products, including Multiairdrop Farming for $COOKIE stakers and a launchpad built with Legion.
Paid access to analytics and KOL intelligence tooling for crypto companies, promoted through free trials and direct sales contact.
Traction
The site reports 350+ crypto companies as customers, 350+ integrated dApps and projects, 15.5 billion-plus multichain transactions processed, 1.2 billion-plus wallets analyzed, and a 200K+ community of $COOKIE stakers. Published case studies cite outcomes such as a KOL campaign that increased trading volume sixfold for X8C, an 85% reduction in customer acquisition cost for Flooz, and 50% of ineligible wallets filtered during an AI Agent Layer airdrop.
Latest developments
Current product marketing highlights KOL Intelligence with engagement authenticity scoring, Multiairdrop Farming pools for 200K+ $COOKIE stakers, a Cookie Launchpad built with Legion (described as backed by 114,000 verified investors), and a waitlisted Deep Research crypto intelligence tool.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Describes itself as the largest offchain-to-onchain user analytics platform and reports 350+ integrated dApps and projects, 15.5B+ multichain transactions processed and 1.2B+ wallets analyzed.
Joins offchain marketing analytics with wallet-level onchain data in one platform, adding KOL authenticity scoring and onchain attribution of influencer campaigns, and pairs analytics with distribution through its own staker community and launchpad.
Technology
A data engine that ingests blockchain activity (transactions, wallet interactions, dApp usage) across multiple chains and interprets NFTs, smart contracts and tokens, combined with offchain marketing metrics from websites and social platforms; features include wallet segmentation, onchain conversion events, an onchain explorer, KOL scoring for bot versus real engagement, UTM tracking, and an Airdrop Shield for filtering ineligible wallets.
Go-to-market
Direct sales and free trials via website contact forms, published client case studies, co-marketing with partner projects, and community distribution through the Cookie DAO staker base and launchpad partnerships.
Crypto and Web3 projects, dApps, token issuers, launchpads and marketing/growth agencies running user acquisition, airdrop and KOL campaigns; referenced users include Mantle, Polkastarter, Bondex, Lynex, Flooz, XYRO, EARN'M, Coinband and JUMP.
Geography
Headquartered in Tallinn, Estonia, serving crypto projects internationally.
History
The company began building onchain behavioral analytics in mid-2021 and was founded in 2021. In August 2022 it announced $2.5 million in seed and strategic funding led by Spartan Group to expand B2B services and technology, with an early positioning as "Google Analytics for the Metaverse and Web3" and an ads-targeting tool for the metaverse. In June 2024 press reported a further $5.5 million secured in connection with the launch of the $COOKIE governance and utility token. The product line has since broadened from wallet and campaign analytics into KOL intelligence, community airdrop farming with Cookie DAO, and a launchpad.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsPress coverage reported the Estonian company securing $5.5 million in connection with the launch of its $COOKIE governance and utility token.
$5.5M source ↗
Tallinn-based Cookie3 raised $2.5 million across seed and strategic rounds led by Spartan Group, with participation from Hartmann Capital, Big Brain Holdings, LD Capital, Orange DAO, Jsquare, Block54, Damo Labs, Master Ventures and Gravity Team, to fund B2B services and technology development.
$2.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Cookie3cookie3.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cookie3 do?
- Cookie3 is a crypto marketing analytics platform linking offchain campaign data to onchain wallet behavior for Web3 projects.
- Who founded Cookie3?
- Cookie3 was founded by Wojciech Piechociński, Filip Wielanier.
- Who are Cookie3's investors?
- Cookie3's investors include Aweh Ventures, Castrum Capital.
- Where is Cookie3 headquartered?
- Cookie3 is headquartered in Tallinn, EE.